How to Share Access to Your Google Ads Account: A Step-by-Step Guide
Sharing access to your Google Ads account can be crucial for collaborating with team members, digital marketing agencies, or other stakeholders. Whether you’re bringing in a new PPC expert or giving your agency the ability to manage campaigns, understanding how to share access securely and efficiently is essential.
In this guide, we’ll walk you through how to share access to your Google Ads account, step by step.
Why Share Access to Your Google Ads Account?
Sharing access to your Google Ads account allows multiple users to collaborate on managing campaigns, reviewing performance data, and adjusting bids or targeting strategies. This is especially important if you’re working with:
- A marketing team
- Freelancers or contractors
- A PPC agency
- Account managers
By adding specific users, you can ensure everyone has the right level of permissions without compromising the security of your account.
How to Share Access to Your Google Ads Account
Google Ads offers various access levels to ensure that users can perform the necessary tasks while maintaining account security. Here’s how you can share access:
Step 1: Sign in to Your Google Ads Account
- Go to Google Ads and sign in with your Google account that has administrative access to the Google Ads account.
Step 2: Navigate to Account Settings
- Once you’re signed in, click on the tools icon (wrench) in the upper-right corner of the screen.
- Under the “Setup” section, select Account access. This will open a list of users who currently have access to your account.
Step 3: Click on the “+” Button to Add a New User
On the “Account Access” page, you’ll see an option to add new users. Click the blue “+” button to start adding a new user.
Step 4: Enter the User’s Email Address
In the field that appears, enter the email address of the person you want to add. This should be the email associated with their Google account
Step 5: Choose the User’s Access Level
Google Ads allows you to assign different levels of access depending on what you want the user to be able to do. Here are the main access levels you can choose from:
- Admin: Admins can make changes to campaigns, billing information, and other settings. They can also add and remove users.
- Standard: Standard users can manage campaigns but cannot add or remove users or access account settings.
- Read-Only: Read-only users can view reports and account data but cannot make any changes.
- Email Notifications: Users can receive email notifications about account activity but have no other access.
Choose the most appropriate level based on the role the user will play in your account management.
Step 6: Send the Invitation
After choosing the access level, click the Send Invitation button. The user will receive an email inviting them to access your Google Ads account.
Step 7: User Accepts the Invitation
Once the user accepts the invitation, they’ll have access to your Google Ads account according to the permissions you’ve granted.
Step 8: Review and Adjust Access Levels (if needed)
If at any point you need to adjust a user’s permissions, you can return to the Account Access page and make changes to their access level. Simply click on the user’s name and select Edit Access.
NOTE: If you’re unable to add a user, you may need to allow their email domain in your account settings— for example, if you want to invite supportATjetrankDOTcom, you’ll need to add the domain jetrank.com to the list of allowed domains. Please view the sample below:
Important Security Tips for Sharing Google Ads Access
While it’s convenient to share your Google Ads account, it’s essential to ensure the security of your account. Here are some security tips:
- Use Google 2-Step Verification: Enable 2-step verification for your Google account to enhance security.
- Grant Minimal Access: Only grant users the minimum level of access they need. For example, if someone only needs to see reports, give them “Read-Only” access.
- Regularly Review Access: Periodically review who has access to your account and remove anyone who no longer needs it.
- Monitor Account Activity: Keep an eye on any unexpected changes or unusual activity in your account, which could indicate unauthorized access.
Conclusion
Sharing access to your Google Ads account is a straightforward process that can streamline collaboration and help improve the effectiveness of your campaigns. By assigning the right level of permissions, you ensure your account remains secure while allowing others to contribute. Always follow security best practices to protect your data and maintain control over your advertising activities.
If you have multiple users who need to manage your account, Google Ads offers a flexible and secure way to collaborate. Now that you know how to share access, you can start building your team of PPC professionals to help you grow your business and reach your advertising goals!
