Local SEO Pricing: 15+ Factors that Affect the Cost

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In today’s digital age, it’s crucial for small businesses to establish an online presence. Local search engine optimization (SEO) plays a vital role in helping businesses gain visibility and attract customers within their local area. With more people turning to search engines to find local services, the importance of local SEO cannot be overstated.

Many small businesses are curious about the cost of local SEO services. While they understand the value of investing in local SEO, they want to know how much it will cost them.

In this blog post, we will delve into the various factors that affect local SEO pricing. By understanding these key elements, you can make informed decisions about your budget and choose the right local SEO services for your business.

So, let’s dive in and explore the eleven factors that play a significant role in determining the cost of local SEO.

What is Local SEO?

Local SEO is the process of optimizing a website to rank higher in local search results. Its purpose is to increase online visibility for businesses targeting customers in a specific geographical area. By implementing local SEO strategies, businesses can appear in the top positions of search engine results pages (SERPs) when potential customers search for relevant local keywords.

How local SEO differs from traditional SEO

Local SEO differs from traditional SEO in terms of the target audience and search intent. Traditional SEO aims to rank higher in organic search results, generally targeting a broader audience. Local SEO, on the other hand, focuses on targeting a specific local audience and optimizing for local keywords.

How Much Does Local SEO Cost?

Local SEO costs between $100 per month to $3,500 per month. There are many factors that influence the price. This post will go over 11 most common factors that affect the price of Local SEO.

Local SEO Pricing and Typical Costs - JetRank

Understanding the Factors that Affect Local SEO Pricing

1. Competition Level in Your Industry and Location

The level of competition in your industry and location can greatly impact the cost of local SEO services. Highly competitive industries or locations may require more time and effort to achieve desired rankings, resulting in higher pricing.

An unusual niche industry would require relatively less effort and resources, as compared to a highly competitive industry.

2. Targeted Keywords and Keyphrases

The specific keywords and keyphrases you want to target with local SEO can affect the cost. Highly competitive or popular keywords may require more resources to rank well, leading to higher pricing.

3. Product or Services you offer

The keywords that potential customers may use to find your product or services are of the utmost importance for local SEO pricing. Clearly define your products/services and what they offer i.e. what properties do they have; tangible as well as intangible. This would be helpful in assigning them keywords for a robust local SEO campaign. Now, there are two angles of this particular point;

  1. The number of products you offer shall be directly proportional to your local SEO budget. In other words, the more keywords you want to add the more budget you should keep in mind.
  2. However, not always should more products translate to an increased budget. The reason being the extension of point number 2 (Your competition) listed above. If you operate in an unusual niche market, the products and their respective keywords would be easier to deploy for local SEO.

The best strategy would be to make a list of all products and their corresponding keywords and then work towards local SEO. Remember, the products or services that you offer are at the heart of your business, therefore you should not compromise on the budget particularly in this domain.

4. Website Structure and Content Optimization

The structure and optimization of your website play a crucial role in local SEO. If your website needs significant improvements in terms of structure and content optimization, it may require additional work and resources, thus impacting the cost.

A large website with hundred pages will definitely produce more work than let’s just say a 20-page website. Also, a well built website with sitemap would require less resources. Hence, the size and build of a website is a main factor in determining local SEO pricing.

5. On-Page Optimization Techniques

On-page optimization techniques, such as optimizing page titles, headings, meta tags, and descriptions, can contribute to the overall cost of local SEO. The more extensive and comprehensive the on-page optimization, the higher the pricing may be.

6. Local-Related Off-Page Optimization Strategies

Off-page optimization strategies specifically tailored for local SEO, such as building local citations and acquiring backlinks from local directories, can affect pricing. The more extensive and targeted these strategies are, the higher the cost may be.

7. Local Directory Submissions and Citations

Submitting your business to local directories and building citations are important for local SEO. The number and quality of directory submissions and citations required can influence the pricing of local SEO services.

Citations are basically references to your business/company that include the name of your business, the address, phone number, and email address. One of the very basic local SEO strategies is to list your business as well as its corresponding locations in the top 50 directories available online.

You might need up to a hundred citations depending upon the industry that you operate in. If, however, you are operating in an unusual niche industry these citations may use up fewer resources thereby costing you a lot less than you had initially anticipated.

8. Your Competitors

If you are in any unusual business that is considered a niche, you are in luck as far as local SEO pricing is concerned. The reason is simple and very straightforward; being in an unusual business will have less competition for optimizing your search results. That means citations, links, locations etc. for local SEO would be relatively easier to deploy and maintain.

On the flipside, if you have many competitors in your business domain, you would need to out them by increasing your local SEO budget. You will need more of the links, citations, technical optimization hours etc. for SEO on on-going basis and maintaining them would be very crucial as well. This would lead to an increased local SEO budget.

9. Number of Locations

Your business may have multiple locations where they operate. Think of each location for your business as a separate entity with regards to local SEO pricing. This means that each location would require to be treated as a unique case as far as their respective local SEO is concerned.

Each location would have its own citations, website pages, and their own distinctive content. Therefore, the more locations you would have, the more budget would be required to offset SEO rankings for those locations.

Number of business locations is directly proportional to the SEO budget, given that you are not in any unusual niche business as mentioned in the point above. Therefore, you may budget your local SEO for the number of your locations you want to include.

10. Local Google My Business Optimizations

Google My Business (GMB) is a crucial platform for local SEO. Optimizing your GMB listing, including adding accurate and detailed information, posting regularly, and responding to reviews, can impact the cost of local SEO.

11. Online Reviews and Reputation Management

Managing online reviews and maintaining a positive reputation are essential for local SEO. Services such as monitoring reviews, generating positive reviews, and addressing negative feedback can affect the pricing.

12. Current Business Reputation

If you have a solid link profile that has come by from other marketing efforts in the past that may lower the cost of Local SEO since you already have an established online presence.

13. Current Situation of Your Local SEO

It may be possible that your website is already a part of local SEO or back when you started, you did pay a little amount for local SEO to test the waters but dropped the idea after a few months into the business. Different factors come into play when the current state of your local SEO is assessed and these may include but not limited to:

  1. You may have an already established business but the website has used very low quality local SEO solutions in the past, therefore a lot of time may be needed to resolve all the existing hindrances and get your rankings back on track.
  2. If your business is established but no SEO was deployed, the outlook may be a bit better relatively but still a lot has to be done from scratch.
  3. However, if you are starting a new business, building a good local presence won’t happen overnight but one can be optimistic given that an ample budget is set for local SEO needs.

In summary, the current situation of your local SEO would play a major role in determining the SEO strategy to deploy techniques and methods for improving your online footprint.

14. Social Media Presence and Engagement

Having a strong social media presence and engaging with your local audience through platforms like Facebook, Instagram, and Twitter can contribute to local SEO success. The level of social media presence and engagement required can affect the overall cost.

15. Analytics and Reporting

Effective tracking, analysis, and reporting of local SEO metrics are important to measure success and make informed decisions about ongoing strategies. Including regular reporting and analysis as part of the local SEO package can impact pricing.

Additional Factors that May Impact Pricing

Additional factors that can affect local SEO pricing include the size of your website, the complexity of your business model, the level of customization required, and the expertise and experience of the SEO service provider.

Evaluating Different Local SEO Pricing Models

Packages and Bundles

Many SEO service providers offer pre-packaged local SEO bundles that include a set of services at a fixed price. These packages often vary in terms of the number of keywords targeted, the level of optimization, and the scope of off-page strategies.

Example Local SEO Packages & Pricing

1. Basic Package: This package typically includes essential local SEO services such as keyword research, on-page optimization, and Google My Business setup. It might target a limited number of primary keywords and focus mainly on optimizing the website for local search visibility. This package could be suitable for small local businesses with a limited budget.

Basic local SEO packages typically cost between $350-$700 per month.

2. Advanced Package: The advanced package may include a broader range of services, such as content creation, link building, citation management, and review management. This package often targets a larger number of keywords and offers more extensive optimization strategies. It is suitable for businesses that want to establish a stronger online presence and compete in a more competitive local market.

Advanced Local SEO Packages typically cost between $800-$1,600 per month.

3. Enterprise Package: The enterprise package is designed for larger businesses or franchises that have multiple locations or a wider geographic target area. This package offers comprehensive local SEO strategies, including location-specific landing pages, multi-location citation management, advanced analytics, and advanced reporting. It caters to businesses that require a more comprehensive approach to local SEO and have a higher budget to allocate for their digital marketing efforts.

Enterprise Local SEO Packages typically cost between $3000 – $15,000 per month.

Learn more about our Local SEO Packages

Hourly Rates

Some SEO service providers offer hourly rates for their services. This pricing model is typically used for customized or specific projects where the time and effort required can vary.

Typical Hourly Rates for Local SEO

Hourly rates for local SEO can vary depending on the experience and expertise of the SEO service provider, as well as the specific needs of the client. On average, hourly rates for local SEO can range from $75 to $200 per hour.

For example, a smaller agency or freelance SEO consultant with limited experience may charge around $75 to $100 per hour. They may offer basic local SEO services such as keyword research, on-page optimization, and local business listing management.

On the other hand, a more established and experienced agency with a proven track record of delivering results may charge $150 to $200 per hour. They may provide a comprehensive range of local SEO services, including advanced keyword targeting, content optimization, website audits, competitor analysis, and strategic link building.

Monthly Retainers

Monthly retainers are a common pricing model for local SEO services. They involve paying a fixed monthly fee for ongoing SEO efforts. This model is suitable for businesses looking for continuous optimization and long-term partnerships.

Monthly retainers for local SEO services can vary in terms of hourly rates. The rates typically depend on several factors such as the level of expertise and experience of the SEO professional or agency, the specific services included in the retainer, the competitiveness of the target market, and the scope of the SEO campaign.

Monthly Local SEO Retainer Price Ranges

On average, monthly SEO retainer rates can range anywhere from $500 to $5,000 or more. Lower-priced retainers often cater to small businesses with limited budgets or niche industries with less competition. These retainers may cover basic on-page optimization, content creation, local directory submissions, and basic keyword research.

As the hourly rate increases, so does the level of service and strategic focus. Mid-priced retainers, typically ranging from $1,000 to $3,000, tend to offer expanded services like advanced keyword research, content optimization, link building, local citation cleanup, and ongoing performance monitoring.

Higher-priced retainers, usually starting from $3,000 to $5,000 or more, often involve more robust strategies for larger businesses or highly competitive markets. They may include advanced technical SEO audits, extensive backlink analysis and outreach, social media engagement, comprehensive analytics tracking, and regular reporting.

It’s important to note that these rates are just general guidelines,

Different Types of Local SEO Services & Pricing

The answer to this question is mostly dependent on the factors listed above. There is a saying; “You get what you pay for”, and this holds true for local SEO as well. The more customized local seo package you pay for based on your needs, the more vigorous results you shall expect to see.

However, based on certain indicators that we deduced from the market, we can categorize costs analogous with local SEO into three main categories as:

  1. Automated
  2. Small-scale
  3. Comprehensive

Let’s discuss these categories of local SEO one by one with their expected pricing packages:

Automated Local SEO

Typically an automated system would cost around $100-$300 per month per location, depending upon your locations and the package you choose.

Automated local SEO is basically a paid service that automatically ranks your data once submitted to the online directory of information providers. It makes sure your business name, address, and phone number remains consistently in the directory and ranks automatically.

However, once you stop renewing the SEO package, this no longer works. All previous ‘effort’ and money is gone. This is also one of the drawbacks of automated systems. Since they are automated they don’t follow the pure organic growth pathway for a local SEO. Once it stops the automation, everything related to the SEO ceases to exist.

Small-scale Local SEO:

Typically, such local SEO ranges from $350 to $900 per month depending upon your locations and the package you choose.

The small-scale local SEO option is best for you if you are starting a new business or are in an already established business with no local SEO history. This is ideal because you get to pay relatively less for an all out small-scale organic SEO growth pattern whilst seeing good results in due time. You can build your future marketing campaigns from data and insights you gather from a small-scale local SEO. Hence, it is one of the best places to start for your brand. One point to remember is that data and insights into the performance of local small-scale SEO is limited i.e. not as comprehensive as you would like it to be.

Comprehensive Local SEO:

Typically, comprehensive packages may vary from approximately $900 to $2000 per month.  

These constitute a wider spectrum of SEO campaigns that include mobile Search Engine Optimization, backlinks optimization, citations, etc. They also look after the maintenance of local SEO services within their package.

The most robust outcome of such comprehensive local SEO lies not only in the SEO services that it provides but the custom reporting feature that shows when and where your hard earned money is being utilized. You can have a detailed report of the breakdown of your expenses in lieu of local SEO and track your Return on Investment respectively.

How to Get Right Local SEO Pricing

Getting local SEO pricing right can be a challenge. Digital professionals must take into account several factors to create competitive quotes that meet client needs.

Top industry experts often use value-based pricing to sell their services. This model relies on perceived value and allows them to charge less than their competitors.

Cost of Local Keyword Research

Keyword research is crucial in determining the search terms that your target audience uses to find your products or services. It also helps to identify direct competitors and their SEO strategies.

Keyword Research is typically included in SEO packages but if it is done on it’s own it can cost anywhere from $99-$399 for a report of a few hundred keywords with the proper mapping to the target URL’s.

example keyword mapping
example keyword mapping

Cost of Local On-Page Optimization

On-page SEO is the process of optimizing a website’s content to help search engines understand it and rank it higher in search results. This includes everything from keywords to HTML tags and page titles.

For example, a well-written title tag can be a major factor in search engine ranking. But you shouldn’t stuff the title with keywords; that’s considered spam and will be penalized by modern search engines.

Headers are also important, as they help search engines organize your content and distinguish what is most relevant to a user’s query.

The cost of on page optimization varies depending on how many pages you have. Most local seo campaigns have about 10 pages to optimize. To properly optimize one page it can take between 30 minutes to 2 hours. With the typical SEO agency rate of $100-150 you can do the math and come to a cost of $50-$300 per page that needs to be optimized.

Cost of Link Building for Local SEO

Link building is a crucial part of any local search marketing strategy. It helps you rank higher on the SERPs (search engine result pages) for relevant keywords.

It’s also a great way to increase your domain authority and attract organic traffic. However, it’s important to choose links that are of high quality.

You’ll want to avoid getting caught up in shady blackhat SEO techniques that could get your website penalized by Google.

Link building should be an organic, byproduct of other marketing activity, such as a content marketing or digital PR campaign. A good link building agency will understand the factors that impact a link’s effectiveness and create a campaign based on those metrics.

Cost of Content Marketing for Local SEO

If you have a business website, content marketing is an important part of local SEO. This includes writing blog posts that contain keywords that potential customers use when searching for your product or service online.

Depending on the scale of your campaign, it can be expensive to create a variety of content for your site. However, it’s worth the cost to attract new customers and boost your search engine visibility.

You can also choose to work with a local SEO agency for a comprehensive campaign that includes everything from keyword research to online reputation management and social media strategy development. These campaigns are more costly, but they will set your business up for long-term success and help you achieve top ranking positions in search results.

The cost of one piece of content for a local SEO campaign is typically $120 for 1,000 words of content. This include the on page optimization, keyword research, and internal linking of the page.

Finding the Right Balance between Cost and Quality

Avoiding Cheap and Low-Quality Services

When it comes to local SEO, it’s important to remember that quality trumps cost.

Cheap and low-quality SEO services may promise quick results but often employ unethical or ineffective strategies that can harm your website’s reputation and long-term success. It’s crucial to invest in reputable and experienced SEO service providers who use ethical and effective techniques. Learn more about affordable local seo services.

Assessing the Value and ROI of Local SEO

Instead of solely focusing on the cost of local SEO, it’s essential to consider the value and return on investment (ROI) it can bring to your business. Local SEO has the potential to drive targeted traffic, increase online visibility, and generate leads and sales. Assessing the potential value and ROI can help justify the cost of local SEO.

Recap of the eleven factors affecting local SEO pricing

When it comes to pricing local SEO services, there are several factors to consider. These include the competition level in your industry and location, targeted keywords, website optimization, on-page and off-page strategies, GMB optimization, review management, social media presence, analytics and reporting, and additional factors such as website size and complexity.

Making informed decisions about your local SEO budget can greatly impact the success and effectiveness of your SEO efforts. By understanding the factors that affect pricing and evaluating different pricing models, you can

Key Takeaways

The cost of local seo varies. Some of the key factors were included in this post. At the same time, what ever the spend is you should expect to get a solid ROI.

Your size of website, your goals SEO, the industry you operate in, the type of SEO service you require, complexity of citations, number of business locations, your competitors, number of backlinks, number of products/services you offer, and the current state of your local SEO – all contribute towards the pricing of local SEO. You may take these points into consideration before setting out your budget as per your appetite.

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Roger Avila

Roger is an SEO Manager at JetRank based out of San Diego, CA. He has been in the SEO industry since 2016 and has helped hundreds of companies with their SEO.
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