If you’re looking to improve your website’s visibility in search engine results, you’ve probably heard about SEO services (search engine optimization). SEO is a crucial part of any digital marketing strategy, as it helps your website rank higher in search engine results pages (SERPs) and attract targeted organic traffic.
To achieve successful SEO, it’s important to understand the various types of SEO services available and the deliverables they offer. In this article, we’ll explore the different types of SEO services and provide a list of effective SEO deliverables.
Four Main Types of SEO
Before diving into the list of SEO services, it’s essential to understand the four main types of SEO. Each type focuses on different aspects of your website’s optimization process. Let’s briefly explore them:
1. On-Page SEO
On-page SEO refers to optimizing individual website pages to rank higher and earn more relevant traffic from search engines. This type of SEO involves optimizing website content, meta tags, headings, URLs, and other on-page elements.
2. Off-Page SEO
Off-page SEO involves activities that take place outside of your website and are done to improve its search engine rankings. These activities focus on creating high-quality backlinks to your site, as well as establishing your website’s authority and credibility.
3. Technical SEO
Technical SEO focuses on the technical aspects of your website, ensuring that it is optimized for search engines to crawl and index effectively. This type of SEO involves tasks like website speed optimization, mobile-friendliness, XML sitemap creation, and robots.txt optimization.
4. Local SEO
Local SEO aims to optimize your website for location-based searches to attract local customers. It involves optimizing your Google My Business profile, building local citations, and managing customer reviews.
Typical SEO Service Deliverables
Now that we have a basic understanding of the different types of SEO, let’s dive into a list of effective SEO deliverables across these categories:
Keyword research is a crucial part of any SEO service. Without it, you could miss out on keywords your target audience uses to find your business – and even struggle to compete with industry giants.
It’s also important for content marketing purposes, as it helps you brainstorm interesting and relevant topics for blog posts or other types of content. In addition, it can help you understand what your target audience is looking for, which will make it easier to come up with content that caters to their needs and interests.
You can use a variety of resources to conduct keyword research, including social media, forums and blogs, as well as tools such as Google’s Keyword Planner or paid seo tools such as ahrefs. The latter can be a useful tool to determine what search volumes are and how much traffic is expected from particular keywords.
Technical SEO Audit
A technical SEO audit is the foundation of any successful SEO strategy. It involves a comprehensive analysis of your website’s technical elements, such as site architecture, page loading speed, mobile-friendliness, and more. The goal is to identify and fix any technical issues that may hinder your website’s visibility in search engines.
Understanding your competition is crucial in SEO. Competitor analysis involves studying your competitors’ websites, keywords, backlink profiles, and overall online presence. By analyzing what your competitors are doing right and identifying areas where they can improve, you can gain valuable insights to inform your own SEO strategy.
A content strategy is a plan that outlines the type of content you’ll create, the topics you’ll cover, and how you’ll distribute and promote that content. A well-defined content map helps ensure that your website’s content aligns with your SEO goals and targets relevant keywords to attract your target audience.
On-Page SEO Services & Deliverables
Before proceeding with off-page SEO, your website’s on-page SEO must be solid first. Your website pages should already have optimized content and information when you show or promote your content.
Here is a list of techniques that you can do to improve your website’s search engine optimization. While doing a step or two can help, doing all of them will significantly improve your website’s SEO.
What are On Page SEO Services & Deliverables?
On-page SEO services refer to the activities that are on your web page and are usually part of monthly seo deliverables. These are the things that you can control and modify. On the other hand, off-page SEO consists of techniques outside your website. While they still affect your website’s search engine rankings, you perform various tasks – that usually include human interactions – to promote and link your website.
Content Mapping to Target Keywords
After you’ve done keyword research you’ll want to create a content map to have a birds eye view of all of your content. You’ll also want to know what will be the traffic potential for the target keyword group and the number of backlinks you’ll need to rank for the keyword. With this you can go through and see which pages need more links as you’re doing SEO and also prioritize them by traffic potential.
Optimizing Title Tags
Aside from being shown in search engine results, the title of a web page also holds much weight in search engine analytics. Page titles can be optimized to get the attention of potential customers. It can also be improved to get better SEO.
You should ensure that every page on your website has compelling titles. To do this, you would need to consider three things: keyword placement, length, and branding. Keywords should be at the start – or at least close to it. Your title tags should also not go over 60 characters, and it is also good practice to add your website’s brand in the title tag if possible.
You will want a title tag that will entice the user. Make them want to click on it. Be sure it’s clear and deliberate. The best title tags include the following:
- Target Keyword in the front
- Listicle format (Top 7 Ways to Do This Thing)
- Partial keywords sprinkled in
This is usually done by using the Yoast plugin or similar.
Improving Heading Tags
Heading tags are another on-page SEO element that you should optimize to get better search results. There will be a dedicated H1 tag for every page on your website. It should be unique and reserved for your page title.
However, the H1 tag is not the only heading tag you should consider. Utilize the other heading tags – from H2 to H6 – and remember that they have a hierarchy. When adding these tags, make sure that they are descriptive and have more than a single word.
Improving Meta Description
Meta descriptions can also be found in search engine results like title tags. When you encounter meta descriptions, think of them as an informative hook. You should include your keyword – but do not stuff it with keywords. Use natural language to write it and ensure that it does not exceed 300 characters. The best length would be 100 to 155 characters.
Optimizing Content Formats
While this technique does not weigh too much for SEO analytics, it is still vital that you adequately format the content on your web pages. Formatting content pages ensures that they will be readable for potential visitors. When formatting content, consider fonts, colors, headings, supporting media, and lists in mind. Try to avoid making walls of content.
Optimize URLs Properly – Short keyword optimized URL’s are best
When it comes to search engine algorithms, it considers the URL of the website when deciding whether it will raise its position in the search rankings. Because of this, you must learn how to utilize URLs properly. There are three things for you to consider regarding URL optimization. First, ensure that the link is readable and provides context for the page content. Second, allow structure for your URL links by grouping similar pages into categories. Lastly, consider shorter URLs if you can.
You may not have noticed it, but images do more than add visual aspects to product and content pages. Images can also be sources for keyword optimization. When you insert a picture anywhere on your site, you might notice the alt text. This should describe the image, and you can insert a keyword or two if possible.
Aside from alternative texts, it would help to think about image compression. While it is not noticeable if you only have a few images on your website, large images can slow down your site. It is good practice to compress the pictures to improve your page’s loading time.
Creating Optimized Content
When it comes to on-page SEO, you might be thinking of content and content pages. They can be considered the meat of this type of SEO – especially as they are the way for your website to handle multiple keywords at once.
When you create content – in various forms such as blogs, videos, and images – it is crucial to make the most out of them. Your content should be relevant for your website, and it should also contain a certain number of keywords. While you might be tempted to publish many contents at once, remember that your site visitors prefer quality to quantity, including the search engine web crawlers.
Optimizing Content for the Search Intent
Search intent may be unfamiliar to you, but it has been a widely used on-page SEO technique for the past few years. While it used to be divided into navigational, informational, and transactional categories only in the past, newer and more specific types are more prominent at present type. It would be best to learn how search intents work and utilize them in your web pages’ keywords and content.
To properly optimize content for the search intent you need to really understand the keyword you are optimizing for. You can do this by analyzing the SERP.
Building Internal Links
Internal links are an excellent way to assist site crawlers in exploring your site. Since search engines use site crawlers to browse through your site, this is an essential strategy for you to do. While you should not randomly insert internal links, you should try to link at least one page for every page on your website. Consider a pyramid flow, where each page is connected to another – this way, you can ensure that all your web pages can receive their internal links.
Developing Better User Experience
Often called UX, user experience is a critical on-page SEO element that you should keep in mind. Aside from allowing surface interaction for your website users, this can also determine whether search engine rankings will give your site a high-ranking position. You should optimize your site’s user experience by making it structured, easy-to-use, and navigational.
Off-Page SEO Services & Deliverables
Unlike the on-page SEO services list, the off-page search engine optimization techniques that you can do cover a broader and wider range. Instead of focusing on your website and its content, you will perform more interpersonal activities.
If you want to improve the off-page SEO for your website, here are some strategies that you can employ.
A link audit is an evaluation of the backlinks pointing to your website. It helps identify any spammy or low-quality links that could negatively impact your SEO efforts. Once identified, these links can be disavowed or removed to improve your website’s link profile.
Link building involves acquiring high-quality backlinks from other reputable websites. This helps improve your website’s authority and visibility in search engines. Effective link building strategies include outreach, guest blogging, content promotion, and more.
Guest posting is the process of creating and publishing content on other websites to build backlinks and increase your brand’s exposure. It’s an effective way to establish yourself as an industry expert and drive traffic back to your own website.
Performing Link Building Outreach
The most popular and effective ways to build links are through content marketing and outreach. This means reaching out to websites in your niche to tell them about your product, content, or services and ask if they would like to link back.
To have more backlinks, individuals and SEO agencies usually perform link-building outreaches. To do this, you send out emails – or other forms of messages – to website owners, and you campaign your content or website. When sending out messages, try to avoid using templates off the internet. Make them personal and engaging so that the other person can get back to you.
Networking with High-Authority Sites
Another off-page SEO technique that provides significant results is networking. This is contacting and socializing with other website owners to link to your website eventually. However, it might be hard to do it yourself if you do not know where to start. SEO agencies or freelancers do this better as they would already have connections.
Creating Content Plan based on Competitors
Optimizing content is part of your on-page SEO strategy. However, creating a dedicated category or blog for content pages is not. While other sites can link product pages, website owners prefer to link to related content pages most of the time.
You can also easily download your competitors top performing pages and write similar blogs.
Backlinks are the most important off-page SEO elements for your website. It is what determines the reliability of your site. For search engine analytics, many backlinks – from related, relevant, and high-authority sites – will mean that you have a trustworthy website. It would be best to track your backlinks and the backlinks of top-ranking competitor websites. This way, you can set a goal on how many backlinks you will need.
Find Broken Backlinks and offer your page
Sometimes, other websites have external links to either down or broken websites. In these cases, you can get these backlinks for yourself. Look for damaged backlinks and create related content for that page. Offer it to the website owner, and if they like your content, they will link to your website instead.
Create Linkable Content
Content from your website is not only about keywords. Instead, they also determine whether other sites will link to yours. To increase the number of backlinks your website can get, create linkable content. Make infographics and add statistics to your blogs. These are the type of references blogs usually use, and they can help you get more backlinks organically.
Launch a Broken Link Building Campaign
Another approach is broken link building, which involves finding links on pages that are no longer in service or that have been removed from their original location. These links are then reported to the webmaster and a relevant page on your website is pitched as a replacement.
Get Featured on Resource Pages
Resource pages are a great place to target for link building because they provide useful information for people looking for information on a particular subject. These pages often have high PageRank (a legacy metric, but the idea still applies today) and are a fantastic opportunity to get fresh and relevant links.
In addition, these links can be extremely valuable for your SEO campaign as they are a direct connection to your site. This is especially true if they are relevant and high-quality.
Promoting on Social Media Sites
Since off-page SEO is about connection and reach, you should consider utilizing social media to promote your website. Your website can get better reception from paid advertisements and website shoutouts when you have excellent social media marketing techniques at hand.
Technical SEO Services & Deliverables
Technical SEO services are a type of search engine optimization (SEO) service that focuses on improving the technical aspects of a website in order to enhance its visibility and performance in search engines. These services typically involve optimizing various technical elements of a website, such as the site structure, website speed, mobile-friendliness, page rendering, and the overall crawlability and indexability of the site by search engine bots.
A comprehensive analysis of the website’s technical aspects, identifying and addressing any issues that may be hindering its search engine performance.
Improving Website Responsiveness
Website responsiveness is different from the user experience. Instead, it is about whether your website can provide structured and well-designed pages whether a person uses a mobile device or a personal computer to access it. Since many people have their gadget – or two – your website should be structured even when various screen sizes are used.
Optimizing Page Loading Time
Users prefer pages that load fast, which search engines know. Search engine analytics place weight on the current page speed when ranking your website. To help boost your position on search engine results, try to modify your website so that it can load within two seconds. If your website reaches that speed, your website will receive a higher ranking.
Fix Broken Links On Your Site
Additionally, you can use the link auditing feature in SEO software to identify any broken links on your own website. This is a great way to find any areas of your site that need fixing.
Crawling and Indexing
Ensuring that search engines like Google can effectively crawl and index your website is crucial for visibility. This includes optimizing your robots.txt file, XML sitemap, and fixing any crawl errors or indexing issues.
Switching to HTTPS (Hypertext Transfer Protocol Secure) ensures that your website is secure and provides a ranking boost in search engines. It involves obtaining an SSL certificate and configuring your website to serve pages over HTTPS.
Core Web Vitals
Core Web Vitals are a set of metrics that measure the user experience of your website, including page loading speed, interactivity, and visual stability. Optimizing these metrics can improve your website’s performance and user satisfaction.
XML and HTML Sitemaps
While individuals who visit your website will not pay attention to site maps, page crawlers do. It provides general information for all of the pages on your site. These can be used by web crawlers to correctly identify and crawl on your site’s different web pages.
Traffic Analytics Auditing
Analytical data can reveal where your site generates most traffic, how your content strategy is working, which keywords you are ranking for and how they are performing, and how your competitors are generating their search traffic. In addition, analytics can show you how much revenue a specific keyword can bring your company and help you make better decisions about the future of your SEO campaign.
Analyzing the analytics can help you prioritize pages on your site and even consider removing pages that don’t receive traffic.
Server Response Codes and Redirects
Optimizing server response codes (e.g., 404 errors) and implementing proper redirects (e.g., 301, 302) to ensure that users and search engines are directed to the correct pages.
Canonicalization and Duplicate Content Management:
Implementing canonical tags to address issues of duplicate content and consolidating multiple versions of a webpage into a single authoritative version.
Optimizing the robots.txt file to control how search engine bots access and crawl the website, ensuring that only relevant and important pages are indexed.
Local SEO Services & Deliverables
Local SEO services strive to enhance your website’s visibility in location-specific search results, effectively drawing in nearby clientele. This entails the optimization of your Google My Business profile, establishment of local citations, and proficient management of customer reviews.
Citations are online mentions of your business’s name, address, and phone number (NAP). They are crucial for local SEO and include directories, social media platforms, and review sites. Building citations helps improve your local search rankings and increases your online visibility.
Google Business Profile Optimization
Optimizing your Google My Business profile helps your business appear in local map packs and increases visibility to local customers. It involves claiming and verifying your listing, optimizing your business information, and encouraging customer reviews.
Incorrect or inconsistent citations can hurt your local SEO efforts. Citation correction involves identifying and fixing any inaccuracies or inconsistencies in your business’s NAP information across various online directories and platforms.
Online reviews play a significant role in a user’s decision-making process. Generating positive reviews from satisfied customers not only boosts your online reputation but also improves your local SEO rankings. Implementing a review generation strategy can help encourage your customers to leave reviews on platforms like Google, Yelp, and Facebook.
Finding the Right SEO Agency
While you can perform a few steps in the SEO services list on your own, you might have difficulty doing all of them. Whether you lack the experience, skill, or connections, there might be important tasks that you will fail to do. Because of this, even though it will cost you more, it might be better to leave it in the hands of a capable SEO company. From content creation to social media marketing, they will have more tools and resources to ensure that you can do every step included in the off-page and on-page services list.