Benefits of PPC Marketing
PPC targets the search traffic that is already interested in a company’s products or services making is easier to convert the visitors into customers
How Does PPC Help You Grow?
Companies focused on achieving growth through increased conversions, sales, and website traffic can benefit greatly from PPC management services.
PPC or pay-per-click advertising refers to the model under which brands use search engines for advertising and pay an advertiser a fee only when a potential client interacts with the ad. In the last few years, PPC advertising has established itself as one of the most efficient ways of reaching potential customers and companies around the world are using this advertising model to their best advantage.
Should You Advertise Through PPC?
PPC Is Cost-Effective
In 2019, the average CPC across all industries was $0.69 for display and $2.69 for search. When compared to other forms of advertising and their average budget, these numbers are quite low. Further, advertisers can also choose to spend as little or as high as they want. More importantly, PPC is extremely cost-effective because advertisers pay a fee only when a user reaches their website.
Increase Your Revenue
PPC allows brands and companies to reach those potential customers who are already looking for the product the company sells, thereby allowing these brands to have a better chance of converting these potential customers into a loyal customer base. Further, this advertising model allows marketers to be highly targeted, thereby ensuring that they are getting maximum returns for a minimum investment, which in turn, invariably leads to increased business revenue.
It’s Extremely Targeted
A lot of people think that when it comes to PPC advertising, marketers can target only by keywords. However, PPC offers a wide range of advanced targeting options. Marketers can choose to target customers by their location and demographics as well as interests and behavior. These multiple targeting options make PPC an incredibly efficient marketing tool as targeted ads are known to be twice as effective as non-targeted ads.
PPC Delivers Quick Results
If your primary goal is to enhance traffic on your website or get more and more people to notice your brand or offerings, PPC is one of the most effective ways of reaching this goal. It delivers immediate results.
While content marketing and SEO will certainly help you build a sustainable and loyal customer, these tools can take months to deliver results. With PPC, on the other hand, you can begin to see results in only a single day. More importantly, since you are advertising directly to those people who are already looking for your product, chances of conversion also increase considerably with PPC.
Flexible PPC Management Pricing Plans
We have experience working with large and small businesses and are ready to develop a targeted strategy and plan that’s just right for you.
Starter PPC Marketing Package
$395 / Month
- 300 Targeted Keywords
- Initial campaign strategy
- Google PPC Network
- Bing PPC Networks
- Google Display Network
- Gmail Ads
- Ad campaign copywriting
- Ad copy performance testing
- Ongoing keyword optimization
- Dynamic Keywords
- Google analytics integration
- Geotargeting
- Monthly Optimization
- Up to $2,000 in Ad Spend
Standard PPC Marketing Package
$695 / Month
- 600 Targeted Keywords
- Initial campaign strategy
- Google PPC Network
- Bing PPC Networks
- Google Display Network
- Gmail Ads
- Ad campaign copywriting
- Ad copy performance testing
- Ongoing keyword optimization
- Dynamic Keywords
- Google analytics integration
- Geotargeting
- Monthly Optimization
- Up to $5,000 in Ad Spend
Advanced PPC Marketing Package
$995 or 15% of Ad Spend
- Up to 3,000 Keywords
- Initial campaign strategy
- Google PPC Network
- Bing PPC Networks
- Google Display Network
- Gmail Ads
- Ad campaign copywriting
- Ad copy performance testing
- Ongoing keyword optimization
- Dynamic Keywords
- Google analytics integration
- Geotargeting
- Monthly Optimization
- No Limit In Ad Spend
The price of PPC Management depends on your goals but typically starts from $399/mo. Contact Us Today to get a free quote.
PPC is Extremely Measurable
Unlike some marketing techniques the results of which cannot be quantified or measured, PPC is measurable.
Brands and companies get elaborate reports which they can use to understand which advertisement or keyword is driving maximum traffic and increase their budget for those particular ads and keywords for maximum return.
Marketers can also use the conversion tracking feature to track conversions. They can also perform A/B testing to understand which keywords and advertisements are doing better. A/B testing is very effective and thus, almost 70% of all companies perform A/B testing on their website In conclusion, the PPC advertising model is measurable, which makes it easy for brands and marketers to study various metrics to make informed decisions about their PPC campaigns.
PPC Management Services
Companies focused on achieving growth through increased conversions, sales, and website traffic can benefit greatly from PPC management services. PPC or pay-per-click advertising refers to the model under which brands use search engines for advertising and pay an advertiser a fee only when a potential client interacts with the ad. In the last few years, PPC advertising has established itself as one of the most efficient ways of reaching potential customers and companies around the world are using this advertising model to their best advantage.
Different Ways to Target Your PPC Ads
Targeting your PPC ads is mandatory as it is the only way to ensure that your ads are being shown to the right person at the right time, thereby leading to increased traffic and increased sales. Let us now discuss in detail the different ways in which you can target your PPC ads.
Demographic Targeting
PPC visitors are 50% more likely to invest in your product than organic visitors. However, this becomes possible only when marketers learn to target their ads in the right way. One of the most popular ways of targeting ads is through Demographics. Demographic targeting is the simple process of targeting customers based on additional information, such as age, gender, nationality, marital status, income, etc.. This type of targeting allows marketers and brands to penetrate their potential customer on a granular level, increase their chances of getting conversions, while also minimizing the wasted ad spend.
In-Market Audiences Targeting
In-market audiences is the ideal way to connect with potential customers who are most likely to purchase your product using machine learning techniques that help marketers analyze and predict purchase intent. How does it work? In-market audiences targeting takes into account not only a user’s current search activity but also their past browsing behavior. This past browsing behavior reveals the products and services that the user is most interested in. Thus, marketers can use this form of targeting to reach those who have actively searched for their product category in the past, thereby giving marketers an upper-edge and a better chance to convince a user in their favor.
Custom Intent Targeting
Custom intent targeting is the simple way marketers can target interested customers through YouTube or display ad campaigns. Thus, this form of targeting exposes users to display and YouTube ads of products they have shown interest in. Though custom intent targeting is relatively new, it has picked up fast due to various reasons. This form of targeting allows companies to use their competitors’ data to market to their customers’ buyers. Further, custom intent audience targeting is also cheaper and reduces ad spend waste.
Remarketing
The average cart abandonment rate is 86.65% in the case of mobile, 80.74% in case of a tablet, and 73.07% in case of the desktop. It is due to statistics like these that marketers and companies use remarketing techniques to target those customers that visited their website but did not make a purchase. Using remarketing targeting, marketers can show their ads to customers while they are on the web, exploring websites, reading articles, or watching YouTube videos. Remarketing is known to increase conversion and ROI as it targets those audiences that are already familiar with your products and thus, are more likely to buy them.
Similar Audience Targeting
This type of targeting uses remarketing lists to target those users that share similar characteristics with your current site visitors or those visitors who ended up getting converted. Similar audience targeting allows people to extend their audience reach and improve their conversion rate. More importantly, since this form of targeting is powered by machine learning, millions of signals are analyzed before an ad is served to a similar audience.
Keyword Targeting
Keyword targeting is the process of using relevant keywords to enhance a brand’s presence in search engine listings. When it comes to keyword targeting, marketers shouldn’t focus on targeting every keyword possible. Rather, the best way to go is to do background research, identify the keywords which users use to look for their services or products, and then prioritize keywords. While keyword targeting, marketers must also analyze their competitors’ keyword targeting strategy to study which keywords they are focusing on and which keywords are working for them. Similarly, marketers must also know nuances, such as why are long-tail keywords more effective than normal keywords or how to dominate SERPs in different categories. Many marketers lack an understanding of these smaller details and thus, can benefit from PPC management services.
Why Should You Hire a PPC Agency?
A lot of businesses think hiring a PPC agency is a waste of time and money when they can hire a marketer to do the job. However, there are many specifics they forget to take into account while going ahead with this thought process. Let us look at some of the reasons why companies should hire a PPC agency.
Training Staff Members Is Not Easy
Many companies assume it’s just easier to have an in-house marketing team than to hire a PPC agency. There are many flaws in this approach. First, the demand for skilled and experienced marketing professionals is quite high these days and therefore, getting someone you can blindly rely on isn’t easy. Second, creating a good team and training staff is months of hard work and companies usually do not have that kind of time at hand. Last, companies just cannot neglect the fact that employees leave and when that happens, the company’s months of hard work go down the drain. With a PPC agency, all of these problems never exist.
A PPC Agency Will Help You Save Your Valuable Time
When you choose to work with a PPC agency you save a lot of time and energy as a whole. All you are required to do is openly communicate your expectations to the agency and see how they plan on delivering results. You can direct all the time and energy you would have spent on finding and training individuals to other important tasks.
Get the Results You Want and Need
When you decide to work with an agency, you don’t have to spend hours brainstorming and coming up with a strategy. As a business owner, you also are not required to regularly check and make sure your campaigns are doing well. When businesses work with agencies, they simply explain their goals and tell the agency the result they want. It is up then to the agency to try different methods and make sure results are being delivered each month.
You Get to Work with Experts You Can Trust
Paid search management is an integral part of every company’s marketing strategy. However, paid search pays only when constant time and effort is spent on it. This means constantly evaluating the performance of each of your campaigns and analyzing reports for effective changes that can be made to each campaign for better performance. Further, new changes are made to the field each day and thus, it becomes difficult for even the most dedicated professionals to stay up-to-date. PPC agencies work with skilled professionals who manage multiple accounts and therefore, have years of experience in the field. Further, since they are responsible for handling many accounts, they simply can not afford to lazy or inattentive to their field.
You Minimize Wasted Ad Spend
PPC Agencies can help companies minimize their wasted ad spent. How? Agencies work with different companies as well as several different marketers with years of experience. This gives PPC agencies an upper hand as experience and practice allow them to develop a better understanding of what works and what doesn’t and what results can be achieved in what ways. On the other hand, marketing teams often spend a lot of time doing A/B testing and trying to figure out the best strategy for them, leading to high wasted ad spent.
PPC Frequently Asked Questions
What Is PPC?
PPC or pay-per-click is an advertising model in which a company or brand pays a fee only when a user clicks their ad. The model allows advertisers to place their ads on different platforms, for which the hosting platforms demand advertisers a fee. Since 97% of all consumers use the internet to search for local services and businesses, PPC has established itself as one of the most effective ways to reach out to potential customers.
What are the PPC management services?
PPC Management is all about using search engines to advertise a business. Many companies choose to work with an in-house PPC team. However, creating and managing a PPC team isn’t easy. Thus, most companies choose to work with agencies that offer PPC management services. In simple words, these agencies run their PPC campaigns for brands, bringing in traffic, enhancing conversion, boosting sales, and delivering the desired results week after week.
How much do PPC management services cost?
PPC management service providers work on different pricing models and the price businesses pay them usually depends on which of the model an agency follows.
- In the first scenario, companies charge a pre-determined percentage of the total ad spending. In most cases, this number is between 15% to 30%.
- Under the second pricing model, PPC agencies charge companies a management fee over and above a percentage of the total ad spending price. Under this model, the rates vary between 15% to 30% of the ad spent plus $500 to $5000 as the management fee.
- Several agencies charge a flat fee based on the scope of the work.
- Finally, under the fourth model called the Performance-based pricing model, PPC agencies charge for delivering lower-funnel actions and sometimes also include a commission rate.
How do you do PPC advertising?
Running a PPC campaign usually requires elaborate planning as well as continued efforts. The process involves doing a lot of background research and coming up with a strategy after carefully studying the budget and how this budget can be used to attain the best result possible. The next step usually is to come up with a list of relevant keywords, organize and prioritize them, and add negative keywords to the list. Before the launch, marketers must do targeting to make sure they are reaching the right people at the right time. Once a campaign has been launched, it must also be constantly monitored and changes must be made to maximize performance and ROI.
Why is PPC important?
There are several reasons why PPC is an integral part of any company’s marketing strategy. Here are some of these reasons.
- It is one of the most cost-effective ways of reaching potential buyers and customers.
- It delivers extremely quick results. Businesses can see results within days of implementing their PPC campaigns.
- It is measurable and therefore, companies know exactly what is working for them and what needs to be changed.
- With advanced marketing techniques, such as remarketing and similar audience and demographic targeting, PPC becomes even more effective at helping companies reach their goals.
- With PPC, businesses are always in control and can change their budget, keywords, or other details as and when they like.
- It works well with most marketing channels.
