Pilates Studio SEO Case Study

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Increase in Monthly Calls from Local Google Listing (GBP)
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Google Business Profile Impressions per month compared to 414 at start

About the Client

Mind and Motion Pilates Los Angeles is a premier Pilates studio dedicated to enhancing physical well-being through personalized training programs. With a focus on strengthening the body and improving flexibility, the studio serves a diverse clientele in Los Angeles.

Review From Client

Local Listings
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Increase in Local Calls

The Challenge

Before engaging our services, Mind and Motion Pilates had limited visibility in local search results and was struggling to generate consistent leads through its online presence. The primary goals were to:

The Strategy

To achieve these goals, we implemented a multi-faceted digital marketing approach:

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SEO and Link Building

A focused SEO strategy, including content improvements and high-authority backlink acquisition, significantly improved the domain rating.

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Google Business Profile Enhancement

Regular updates, keyword optimization, and strategic posting helped boost engagement.

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Local SEO Optimization

Our team build local citations designed to improve the position of the Google Business Profile.

SEO Results

A comparison of results from September 2023 to September 2024 showcases the impact of our efforts:

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Position #1 Rankings on Google Maps

The client now ranks position #1 for the keyword "pilates Los Angeles" and nearly all related search terms. These rankings helped improved all local seo metrics including, calls, leads and direction requests which you can see below.

calls from local seo pilates 2

Calls from GBP: Increased from 4 to 21 per month

direction requests pilates studio 2

Direction Requests from GBP: Jumped from 8 to 116 per month

gbp impressions increase

GBP Impressions: Soared from 414 to 5,286 per month

website clicks from GBP pilates studio

Website Clicks from GBP: Rose from 21 to 321 per month

page 1 rankings organic 2

Website ranks #7 for The Keyword "Pilates Los Angeles" & Related

page 1 rankings local 2
Local Listings
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Increase in Local Calls

The Outcome

With strategic SEO enhancements, Mind and Motion Pilates significantly expanded its online reach and customer engagement. The increase in calls and direction requests directly translated into higher foot traffic and client conversions, making this campaign a resounding success.

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