Web Design & Development in Fresno, California

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Whether you are planning for a new website for your business or updating your current website, you need to consider the variety of factors of an effective website that drive results. These factors, including data-driven, responsive design, user experience, and accessibility, can ensure that your site will perform optimally.

More Visibility

Having a web presence is paramount to a business’s success. People find local businesses online first, and a well-built site can lead to a healthy customer base, increased brand awareness, and increased sales. In addition, a website may have more than one function, such as a blog or e-commerce site. The site should have well-designed pages, clear and easy-to-read layouts, and easy-to-navigate navigation menus.


Creating a data-driven website can improve your online conversion rate. It also enhances your revenue by allowing you to track your marketing efforts. It can also help you identify upselling opportunities. This can lead to improved customer loyalty and increased sales.

Using a content management system to create a data-driven website is an efficient way to streamline website management. A content management system can help you track customer behavior, encourage customers to take specific actions, and provide insight into trends. This enables you to understand how customers interact with your website and encourage them to purchase products or services.

User Experience

Almost every business needs a presence on the internet to engage customers. A solid website design is the cornerstone of a successful digital marketing strategy. Having a responsive website in Fresno, California can help ensure a smooth on-site experience for users. A faster website can reduce bounce rates and improve conversion rates. It also improves search engine rankings.

Responsive Design

A responsive website is a website that automatically adjusts its layout, content, and graphics to accommodate different screen sizes. The idea behind responsive design is to provide equal access to information for users on any device. It uses proportional sizing techniques, like fluid grids, to rearrange the content.

The best way to do it is by using responsive design and development in Fresno, CA. The design and development teams should work together to ensure the best user experience across devices. This requires a good design and smart content prioritization.


Having an accessible website is an excellent way to ensure that users have a positive experience. Several types of disabilities impact the way people interact with the web. They include physical, visual, cognitive, and hearing disabilities.

For example, people with vision or hearing loss may have trouble reading text or may be unable to use a mouse. They may also have a slow internet connection.

Web developers must implement accessible design practices to ensure that their website is accessible to everyone. They should avoid content that may cause seizures. They should also use white space, borders, and other visual indicators.

Factors to Consider when Choosing the Best Web Design Company

Having a website is an inexpensive way to market a business. However, you must do your homework to get the most out of your investment. Using a web design company to build a website for your business can be a smart move. These firms can provide you everything from a simple site to a complex e-commerce store. Using a company with a track record of success can help you outperform the competition.

It would be best if you also took some time to look for a company that offers various services. A company that provides the services mentioned earlier, including search engine optimization (SEO), maybe your best bet. This way, you can focus your resources on the people who are interested in what you offer.

The best web design company will also be able to show you the ways to go about getting your business in front of the right crowd. The best firms will be able to provide you with a solid site map, which will be an excellent asset for your SEO campaign. This will help your site rank higher on search engine results pages (SERPs).

Ready to take your business to the next level?

JetRank is the best in class for web design and development in Fresno and has a reputation for creating high-quality custom websites on time and within budget. We are known for our customer service and focus on customer satisfaction and brand development. Our team also offers solid website hosting, content management, and SEO solutions. Contact us today to get started.

Let’s Talk

Let’s start hitting your business goals. Contact us today to speak with one of our digital marketing experts.

Roger Avila
Roger Avila

Roger is an SEO manager at JetRank

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