Top Tips to Write a Business Description

Grow your business with the help of our team

On This Page

What is a Business Description

A business description is a brief overview of your company, including its products or services, target market, and competitive advantages. This overview is typically used in business plans and pitch decks to give investors or potential partners a quick snapshot of your business. 

A well-written business description is also an effective marketing tool to promote your business. This can help you communicate your vision and attract potential customers or investors. 

How to Write a Business Description

A business description is a crucial part of any business plan. It is an overview of what your business is and what it does. The purpose of a business description is to give your reader an understanding of your business and its goals. 

Here are the guides on how to write a business description:

Include the Basic Information

What is your business? What do you do? 

Your business description should start with the most basic and essential information about your business. What is your business, and what do you do? This may seem like an understood starting point, but getting your basic information is vital before moving on to the more detailed aspects of your business.

Include your Mission Statement 

Your business description should include your mission statement. This is a brief, concise statement that sums up the overall purpose of your business. It should answer the question, “Why does my business exist?”

Keep it short and to the point.

A business description should be a brief and concise summary of what your business does. It should not be too long or detailed, as you want to give potential customers or investors a snapshot of what your business is all about. In a few sentences, you should describe what your company does, your products or services, and your business’s goals.

Check out Competitor’s Business Descriptions 

You can learn how to write your business description by checking out your competitor’s descriptions. See what they highlight about their business and what information they include. You can also get a feel for their language and the overall tone of their descriptions. Use this research to help you write your own unique and effective business description.

Include Keywords that Describe your Business 

If you want your business description to be effective, you need to include keywords that accurately describe your business. This will help potential customers discover your business when searching for your products or services. Choose your keywords carefully, and make sure they’re included in your business description in a way that sounds natural.

Highlight What Makes you Unique 

To stand out in the competition, you need to highlight what makes you unique. What does your business offer that nobody else does? What is your special sauce? Answering these questions will help you to create a unique selling proposition (USP) for your business. Once you have your USP, display it prominently on your website and in all your marketing materials.

Make sure that your business description has no grammatical or spelling errors.

When you’re ready to write your business description, proofread it carefully for any errors. Check your grammar and spelling, and ensure that everything flows smoothly. A well-written business description can help you attract customers and investors, so it’s worth getting it right.

Your business description should be informative, concise, and straightforward. It should be consistent with how you present your brand across other platforms and written in a way accessible to your potential customers. Following these guidelines, you can create a business description that accurately reflects your business and its goals.

Let’s Talk

Let’s start hitting your business goals. Contact us today to speak with one of our digital marketing experts.

Roger Avila

Roger Avila

Roger is an SEO Manager at JetRank based out of sunny San Diego, CA.
Share this article:

Subscribe to our newsletter

Get a Free Quote

Find out what it takes to take your business to the next level. One of our team members will send over a detailed marketing strategy based on your business goals. 

Rated 5/5
- from over 450 reviews