For small businesses, Search Engine Optimization (SEO) is key if you want to stay ahead of the competition. However, it can be a complex and time–consuming endeavor. That is why we have written this blog post to provide you with the basics of SEO, its benefits, how to find small business SEO services, and what to look for when hiring an SEO expert.
This way, you can maintain increased visibility online and step up your marketing game. By leveraging SEO, local businesses can increase their organic reach and visibility online. This will help them to stand out among their competitors and attract more customers. SEO can also help to drive more web traffic to their websites which can result in increased sales, more leads, and ultimately, a better ROI.
When it comes to employing an SEO expert, there are a few essential criteria that should be taken into consideration. Firstly, it is important to hire an individual or team of experts that have the experience and the right skills for your business needs. They should also be knowledgeable about the latest SEO trends and able to provide reports and analytics to demonstrate the progress and success of the SEO strategy.
Finally, they should be reliable, cost-effective, and efficient in helping you to reach your objectives. With the right SEO expert and the right plan in place, businesses can leverage this powerful tool to stay ahead of the competition and acquire long-term organic visibility.
Today we will cover the following:
- What is small business SEO and also define small businesses
- What are the benefits of SEO
- The most common Small business SEO Packages and pricing
- What are small business SEO services and what they include
What is Small Business SEO?
SEO is the process of optimizing your website to rank higher in organic search results. In order to rank on the first page, you need to have a good mix of content, links, and keywords. You also need to make sure that your site is responsive and mobile-friendly.
If you are looking for the right company to entrust your SEO needs to, you have come to the right place. We offer a wide range of SEO services that includes keyword research, page optimization, social media management and more.
What Businesses Are Considered Small Business?
The SBA – small business administration defines a small business as a company with less than 500 employees.
This definition varies across the world. For example, in the European Union, a small business is defined as one that has less than 50 employees. In Australia, a small business is one with less than 15 employees
In the US there are over 33.2 million small businesses which account for 99.9% of all US businesses.
Out of the 33.2 million small businesses in the world, 27 million have no employees, 5.4 million have less than 20 employees, and 650,000 have from 20 to 499 employees.
What Are Small Business SEO Packages?
Small business SEO packages are pre-packaged solutions designed to improve your exposure on search engines. Make sure you reach out to one of our service representatives to find out exactly which one of our SEO packages for small businesses is best for you.
The right small business SEO package will bring you qualified traffic to help you grow your business. When you work with the right small business SEO package and service provider you get:
1. Unparalleled expertise in the field of Search Engine Optimization
2. Hefty experience in ranking websites for competitive search terms
3. Transparent and interactive analytics and deliverables
Now that you understand what a small business SEO package is we will explain some of their key benefits.
Benefits of Small Business SEO Packages & Services
There are many benefits of investing in small business SEO services and packages. The most common benefits included increased credibility, capturing new clientele, and improved exposure online.
1) Increased Credibility
The first benefit of small business SEO packages is increased credibility in your market. When you’re website is on the first page it boosts credibility and authority for your brand. Whether the end user knows it or not, there’s a sense of credibility that comes when a site is on the first page. It’s almost as if the first page of Google is the top sites being recommended by Google. That instant credibility goes a long way when a consumer is comparing service providers or products.
It’s simple, people like to use products and services from websites on the first page of Google. It has to do with trust and credibility. People typically think: There must be a reason why they show up first, right?
Follow Google EEAT strategy to increase credibility.
Well, they’re right, if your website isn’t on the first page, you are losing money every month to your competitors. Let’s get you on the right track.
2) Capture New Clientele with SEO Services
The second benefit of small business SEO services in packages is the ability to capture new clientele. It’s easy to get caught in the day-to-day actions of your business, but let’s face it, one of the most important things any business owner should be focused on is increasing sales.
In order to get more sales you can either increase your conversion rate, or you can increase the number of prospects that come into the top of the funnel.
A solid SEO strategy is designed to deliver a steady number of prospects into the top of your sales funnel. The beauty of SEO lies in the keywords. Ranking for search terms that your ideal prospect would type into search engines, Bing and Google, will allow you to position your business well when they need you most. That type of exposure will guarantee increased phone calls because of the fact that the person conducting the search is ready to purchase your service.
3) Improved Exposure Online
The third benefit of small business SEO packages is that they help you increase exposure online. As an example, if someone is looking for a “Dentist in San Diego” they would most likely type that into search engines. Now, your website is well optimized at this point by JetRank and you show up in the first position of page one on Google and Bing. The prospect has a high likelihood of clicking on your website, and once they do all they have to do is click on the call button and you have a ready and willing buyer on the phone.
Now imagine that there were 6,000(!!) people searching for your service per month. Wow look at that picture below there are more than 700 people searching for a dentist in San Diego. By the way, there are dozens, if not hundreds, of keywords for Dentists in San Diego, that’s just the first four keywords.
Small Business SEO Services Pricing & Plans
Our Small business SEO packages are pre-packaged solutions that drive revenue growth for your business. The pricing below is an example of some of our most common campaigns. Your campaign cost will vary depending on your business goals.
SEO Essentials Package
Perfect for super small businesses
- 1 – DA 20+ Guest Post Placement
- 1 – 500 Word Blog
- Foundational Backlink Placements
- 10 Targeted Keywords
- Email Support
- Basic On Page SEO
- SEO Analysis
Starting from $499 / Mo
Competitive SEO Package
Perfect for small businesses
- 2 – DA 20+ Guest Post Placements
- 2 – DA 30+ Guest Post Placements
- 1 – 1,000 Word Blog
- 1 – 500 Words of Website Copywriting
- Mix of Foundational Backlink Placements
- 30 Targeted Keywords
- Email Support
- Tech SEO Analysis & Correction
- Extensive On-Page SEO
- Dedicated Account Manager
Starting from $999 / Mo
Aggressive SEO Package
Perfect for growth companies
- 4 – DA 20+ Guest Post Placements
- 3 – DA 30+ Guest Post Placements
- 1 – DA 50+ Guest Post Placements
- 4 – 1,000 Word Blogs
- 2 – 500 Words of Website Copy
- Mix of Foundational Backlink Placements
- 200 Targeted Keywords
- Priority Email Support and Phone Support
- Weekly Tech SEO Analysis & Correction
- Expert-Level On Page SEO
- Dedicated Account Manager
Starting from $1,999 / Mo
Average Cost of Small Business SEO Services
The cost of small business SEO services varies by project, but we try to create packages to help you understand what you get for when you pay for our services. Small business SEO packages vary from $149 to $4,999 per month. It depends on the level of competition, your goals and so many other factors.
For example, automated SEO can start from $149 per month where there is little to no oversight. Where a large campaign can cost $2,999 if you want to really scale SEO traffic fast.
What are Small Business SEO Services?
Small business SEO services involve the process of optimizing your website to rank higher in organic search results and bring in more clients and sales to your small business. In order to rank on the first page, you need to have a good mix of content, links and keywords. You also need to make sure that your site is responsive and mobile-friendly.
What Do Small Business SEO Services Include?
If you are looking for the right company to entrust your SEO needs to, you have come to the right place. We offer a wide range of SEO services that includes keyword research, page optimization, and more. Our SEO process typically includes the following:
Keyword Research
In order to rank higher on Google search results, it is important to first have a professional SEO strategy. The first step in our SEO process is to conduct competitive analysis and keyword research. We want to find out what people are searching for and how we can improve our ranking.
SEO Audit
The next step in our SEO Process is an SEO audit. SEO audits are a great way to quickly check the health of your website and identify potential SEO problems. An SEO audit is a general term for any detailed inspection of a website, usually done by an SEO professional. The purpose of an SEO audit is to identify potential problems with the site and offer possible solutions or recommendations.
An SEO audit can take many forms, from a comprehensive check on your website’s technical information like robots. .txt and individual pages, to a more in-depth review of your website’s on-page SEO. An SEO audit is a general term for any detailed inspection of a website, usually done by an SEO professional. The purpose of an SEO audit is to identify potential problems with the site and offer possible solutions or recommendations.
Link Building
The next step in our SEO Process is to build backlinks. Having backlinks pointing to your website will increase your site’s rankings on search engines and improve your SEO.
Content Optimization
Search engine optimization is not a one-size-fits-all strategy. There are many factors to consider when planning an SEO strategy for your website. The next step in an SEO process is to optimize existing content on your website and on other websites that you control. We optimize headers, images, body content and much more to improve your performance on search.
Content Writing
The next step in your SEO process is to create new blog content. This content can be used to rank higher and increase the visibility of your site. The more new articles you have the better. Your site’s ranking will depend on whether or not it has been updated in the past few weeks, so make sure to publish new content often.
Benefits of an SEO Package
SEO Packages are Cost Effective
When compared to other marketing efforts SEO packages are one of the most cost effective. There are multiple reasons why SEO is so cost-effective. One of the first reasons is that SEO regardless if its general SEO services, local seo services or ecommerce seo services, SEO is hyper-targeted as mentioned before. You can position your website in front of searchers who show high buyer intent that can be easily converted through a phone call or appointment.
Another reason why SEO is so cost-effective is that there are many keywords that your website can rank for where the Cost Per Click (CPC) is $20, $40, $60. I’ve even seen some CPC rates go as high as $298. Take a look at the CPC for the keyword San Diego Flood Restoration. It will cost you $298 if someone clicks on your website from google after conducting that search.
Now, do you know how much it will cost you if someone clicks on your website from organic listings? NOTHING. Yeah, nothing. Can you imagine? Yes, it will cost you to optimize your website and get it to rank on the first page for that search term, but once your ranking there’s no cost per click.
That’s huge, your website in a sense becomes a digital asset that brings in a steady stream of leads.
Increase Inbound Leads & Sales with SEO
- Easier to Close
Have you ever noticed that referrals are easier to close? When someone recommends your product or service your leads come to you with a higher level of trust. Inbound leads are very similar to referrals. This might be because the prospect is coming to you rather than you reaching out to them. Also, when someone reaches out to you through your website, it likely means they’ve already done there research and are ready to get going with there project. You’ll notice that inbound leads through SEO have a higher conversion rate than your outbound prospecting.
Another reason why inbound leads through SEO have a higher conversion rate is that your prospect is actively looking for your service. Unlike other inbound marketing such as paid display ads, or social media advertising, SEO catches the user when they are looking for your service. You can’t beat that. It’s easy to blow marketing dollars on a paid campaign if you don’t know what you’re doing. With SEO you know you’re putting yourself in front of your prospects when they need you.
Another🔑 key aspect of SEO is that you can easily tell at what point in the sales funnel your lead is by simply looking at the keyword. Someone looking for:
“Roof leak repair Chicago” is clearly at the bottom of the sales funnel and looking for a “Roof Leak ASAP”. While someone looking for “how to prevent a roof leak” is higher up in the funnel and is probably not ready to hire a roofer today.
The search phrase can easily tell you the intent of the user and whether or not they’re ready to buy your product or service.
Frequently Asked Questions
What is a Small Business SEO Consultant?
A Small business SEO consultant is one that creates an SEO Strategy for your business with the intent of increasing the visibility of your business online.
Is Small Business SEO Right for You?
Small Business SEO services can help generate qualified traffic to your site and in turn increase sales. However, it may not be the right choice for everyone. It’s important to consider your goals before investing in this service. If you have a large eCommerce site, trying to find the perfect SEO service may be a great choice, as you’re likely looking for long-term and sustainable growth. Also, if your goal is to generate traffic in order to get more qualified leads for your business and see an increase in sales, this can be a great investment.
SEO services can help generate qualified traffic to your site, and in turn, increase sales. However, it may not be the right choice for everyone. It’s important to consider your goals before investing in this service.
How Long Does it Take to See Results from SEO Services?
Typically you can expect it to take 3-6 months to see the effects of SEO services. The effects of SEO services have a delayed and are not typically seen for a few months. This is because the process needs to be completed and the changes need time to take effect since Google has to recrawl your content.
Make Your Website Show Up on Search Engines
It is important for small businesses to have a strong website presence in order to compete with larger, more established companies. A strong website is not enough. SEO packages can help small businesses show up higher on search engines like Google and Bing.
Small Business SEO Company
JetRank is a small business SEO company that specializes in helping small businesses grow their web presence. With a team of specialists who have an understanding of the intricacies and complexities of search engine optimization, you can get the growth and visibility you need to take your business to new heights.
Increase Exposure with our SEO services for Small Businesses
Small business SEO services help you grow by improving your search presence. SEO, or search engine optimization, is the process of improving your online visibility. SEO can be done on both a small and large scale. Small businesses might need help with optimizing their website for search engines and making sure their content is relevant to what potential customers are searching for.
Your small business might need help with optimizing your presence on search engines, so you are found when someone is looking for what you offer. Search engine optimization services can help increase your visibility in search results, enabling you to grow your customer base.
Top-Rated SEO Services for Small Businesses
If you want to grow your business, it is imperative you find the best small business SEO services. What can these services do for your company? They will create an internet presence for your company and make sure that the right people see your content.
JetRank offers professional SEO services. It has over 1,200 small businesses under management and boasts a 5-star rating online.
Choose an SEO Package and Get Started Today
To get started simply get in touch with one of our team members and we will conduct an SEO audit and SEO strategy for you. We look forward to hearing from you.
