Outsourcing SEO Guide – Benefits & Risks

Search engine optimization is one of the most critical factors you should consider when you own your website, whether you use it for personal or commercial use. SEO determines whether your website will get traffic because it is considered by search engine analytics. With great SEO that places your website in the first few pages […]

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Search engine optimization is one of the most critical factors you should consider when you own your website, whether you use it for personal or commercial use. SEO determines whether your website will get traffic because it is considered by search engine analytics. With great SEO that places your website in the first few pages of search results, you can be assured that your website will have a broad reach and numerous visitors.

However, you might be having a hard time handling search engine optimization on your own. This does not mean that you should give up on it if you do. Instead, you can let a professional or a team of experts handle it for you instead. You can find someone who offers outsourcing SEO service packages on the internet.

If you want to learn more about letting other people handle search engine optimization for your website, you are at the right place.

Benefits of Outsourcing SEO Service

Since you would be spending money hiring a freelancer or an agency to handle your website’s SEO, you must ensure that you receive gains from it. Here are some of the advantages you can get when you avail of an outsourced SEO plan.

Saves time

When you hire an agency, you can save more time because instead of handling the various SEO tasks, they are the ones doing it for you. With less time focusing on search engine optimization, you can spend it on other things instead.

Have professionals focus on the task

The main benefit of receiving SEO services from a freelancer or an agency is professionally handling the task. Whether it is a group of experts or an individual, you can be assured that they have the skills to help with your website.

Helps with beginners who do not have the technical skills

If you are a beginner with a hard time optimizing your website, outsourced services will be perfect. Learning SEO can provide a steep learning curve for some individuals, so it might be better if you let someone else handle it for you.

Provides additional resources and tools

Even if you already have bought SEO applications for yourself, your hired employee has more resources and tools than you have. Since this is their job, they have the necessary tools for their trades. Aside from having access to various applications, they will also be proficient in them. Big agencies also have connections to websites, which can help you with your SEO strategy’s backlinking part.

These are just some of the main benefits you can get when hiring outside help for your website’s SEO. If you hire a fantastic company, these benefits will only continue to increase.

3 Options for Outsourced SEO

After learning the advantages of hiring someone else to take care of your website’s SEO, you might be wondering who to hire. When it comes to outsourcing this service, there are three options that you can choose from.

1. Independent Freelancers

If you have a relatively small budget, it might be better for you to let a single individual improve your website’s search engine optimization. Since they might be handling a single client at a time, you can rely on focused and reliable work. As freelancers, they will also have access to more technologies than you do. As part of their job description, they can improve your website’s SEO.

However, there are some drawbacks when you hire only one person. They might not be able to keep updated with every new technology or trend in SEO because they do it independently. They might also have fewer resources compared to agencies.

2. Specialized SEO Agencies

If you can spare some budget for your outsourced services, you can also consider specialized SEO companies. While they are more expensive than individual contractors, they are still far cheaper than full-service agencies. As specialists, they will handle different SEO techniques and strategies for your website.

Another advantage that you can get is that they can also handle parallel tasking – with multiple people taking different tasks and leading to more productivity. However, their services might be limited to SEO. Even if they cover strict SEO strategies, they may not handle tasks like content creation or website development that are also important for search engine optimization.

3. Complete-Package Companies

When you want the most significant boost for your website’s search engine optimization, you might want to hire a full-service company. Compared to agencies specializing only in SEO techniques, they will cover everything your website will need. From content creation to website design and development, they can perform various tasks.

You can get the most when choosing this type of agency in terms of flexibility and comprehensiveness. You will get an entire team of marketers, content creators, designers, and developers with them. However, its biggest drawback would be the budget. While they provide impressive results, they will also cost a lot of money.

Essential Things to Take Note When Hiring

When you are decided on hiring someone to do your website’s search engine optimization, you should carefully choose which agency or freelancer to hire. Since you will be spending money on their service, you must take time to decide. SEO projects can take time – so you need to ensure that the individual or company you hire is perfect for you.

When hiring, here are some essential things that you can consider.

Work Process

When you hire your SEO agency, you will need to know how they will handle their project. While they do not need to go into the minor details, they should provide you with a working project plan when you ask for it. This is to ensure that they will be able to employ techniques properly – and so that you will be able to see the project workflow for your website.

Available Tools

Another thing that you should ask your prospective hire is what applications they use for SEO. While this is not the most critical factor, it is still something that you should consider. Your new employee should handle relatively new technologies to provide the best search ranking results. It will also be incredibly beneficial on your part if they have access to these tools too.

Project Duration

SEO projects should neither be too short nor too long. When you contact a prospect, you should ask them for an estimated duration for their services. This is to gauge if they will handle your website’s SEO properly. The rule of thumb is that their service should not be less than three months. This is because SEO projects provide future benefits – and you will be able to see them if you work with your current agent for some time.

Previous Clients

To ensure that you will get the results that you want, you should ask your potential agency or freelancer about recent projects that they have worked on. Ask them about the performance and the improvement that their old customers received with their service. If they let you personally verify with previous clients, then that is a green flag, too.

What are Guaranteed SEO Services?

When outsourcing SEO you may consider working with guaranteed SEO services. SEO services with guarantees vary and you will want to read the fine print well to understand the agreement between your business and the SEO agency.

4 Tasks to Remember When Outsourcing to Avoid Risks

If you hired someone to handle the various SEO strategies for your website, there are four activities that you should remember to do. With these tasks, you can be assured that you will get the most out of your outsourced SEO project.

1. Make sure that your consultant or agency knows your website’s brand.

Even though your SEO consultant will provide the best content or strategy that they have on hand, you still need to ensure that their actions will align with your goals and your brand’s image. Let them know the current vision for your brand ahead of time. This will ensure that if you get full-service packages, their created content will not stray away from the branding that you want.

2. Avoid receiving keyword-stuffed content.

If your hired freelancer or agency also provides the content to improve your website’s search engine optimization, you should take note of the quality of the content they are giving you. Make sure to review the content that they aim to publish. While it will be good to mention the keywords a few times to appear higher on searches, the content they send should not be stuffed with them. Otherwise, it will harm your website.

3. Talk about the SEO strategies that you will receive from the outsourced service.

Another task that you should do is to contact your SEO consultant on which SEO strategies they will use. While they will be the ones employing them, it helps that you know what they are doing with your site. This can also be helpful, especially if you plan to hire another freelancer or company for future SEO projects.

4. Compile previously posted content to avoid duplicates.

If your website already has a page for content, you can compile previously posted blogs. Once you have the compilation, send them to your new employee. This is to prevent duplicate content in the future, especially if your hire is also doing content creation for your website.

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Roger Avila

Roger Avila

Roger is an SEO Manager at JetRank based out of sunny San Diego, CA.
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