To have a successful website that can gather many clicks and a wide range of visitors, the most important thing to consider is its search engine optimization. No matter what website you own, it is vital that you can employ various SEO techniques and services because they will determine what ranking your website will have on search engines.
While there are other ways for your website to be reached, the number one way people can discover it is through search engine results. Because of this, if you want to make the most of your website, you should know how to perform proper SEO.
List of SEO Services and Deliverables
Search engine optimization is an essential part of any digital marketing strategy. It helps your website rank high on search engines, which results in more quality traffic to your site and leads.
There are many SEO services and deliverables that you can receive from an SEO agency or consultant. It’s important to choose one that fits your business goals and needs.
List Off-Page SEO and On-Page SEO Deliverables
SEO services are usually categorized into three types: technical, on-page, and off-page. Despite having three categories, the focus is generally on off-page SEO and on-page SEO. This is because these types are the ones that have strategies that a person can do.
What are On Page SEO Services & Deliverables?
On-page SEO services refer to the activities that are on your web page and are usually part of monthly seo deliverables. These are the things that you can control and modify. On the other hand, off-page SEO consists of techniques outside your website. While they still affect your website’s search engine rankings, you perform various tasks – that usually include human interactions – to promote and link your website.
16 On-Page SEO Services & Deliverables
Before proceeding with off-page SEO, your website’s on-page SEO must be solid first. Your website pages should already have optimized content and information when you show or promote your content.
Here is a list of thirteen techniques that you can do to improve your website’s search engine optimization. While doing a step or two can help, doing all of them will significantly improve your website’s SEO.
1. Keyword Research
Keyword research is a crucial part of any SEO strategy. Without it, you could miss out on keywords your target audience uses to find your business – and even struggle to compete with industry giants.
It’s also important for content marketing purposes, as it helps you brainstorm interesting and relevant topics for blog posts or other types of content. In addition, it can help you understand what your target audience is looking for, which will make it easier to come up with content that caters to their needs and interests.
You can use a variety of resources to conduct keyword research, including social media, forums and blogs, as well as tools such as Google’s Keyword Planner or paid seo tools such as ahrefs. The latter can be a useful tool to determine what search volumes are and how much traffic is expected from particular keywords.
2. Content Mapping to Target Keywords
After you’ve done keyword research you’ll want to create a content map to have a birds eye view of all of your content. You’ll also want to know what will be the traffic potential for the target keyword group and the number of backlinks you’ll need to rank for the keyword. With this you can go through and see which pages need more links as you’re doing SEO and also prioritize them by traffic potential.
3. Optimizing Title Tags
Aside from being shown in search engine results, the title of a web page also holds much weight in search engine analytics. Page titles can be optimized to get the attention of potential customers. It can also be improved to get better SEO.
You should ensure that every page on your website has compelling titles. To do this, you would need to consider three things: keyword placement, length, and branding. Keywords should be at the start – or at least close to it. Your title tags should also not go over 60 characters, and it is also good practice to add your website’s brand in the title tag if possible.
You will want a title tag that will entice the user. Make them want to click on it. Be sure it’s clear and deliberate. The best title tags include the following:
- Target Keyword in the front
- Listicle format (Top 7 Ways to Do This Thing)
- Partial keywords sprinkled in
This is usually done by using the Yoast plugin or similar.
4. Improving Heading Tags
Heading tags are another on-page SEO element that you should optimize to get better search results. There will be a dedicated H1 tag for every page on your website. It should be unique and reserved for your page title.
However, the H1 tag is not the only heading tag you should consider. Utilize the other heading tags – from H2 to H6 – and remember that they have a hierarchy. When adding these tags, make sure that they are descriptive and have more than a single word.
5. Improving Meta Description
Meta descriptions can also be found in search engine results like title tags. When you encounter meta descriptions, think of them as an informative hook. You should include your keyword – but do not stuff it with keywords. Use natural language to write it and ensure that it does not exceed 300 characters. The best length would be 100 to 155 characters.
6. Optimizing Content Formats
While this technique does not weigh too much for SEO analytics, it is still vital that you adequately format the content on your web pages. Formatting content pages ensures that they will be readable for potential visitors. When formatting content, consider fonts, colors, headings, supporting media, and lists in mind. Try to avoid making walls of content.
7. Optimize URLs Properly – Short keyword optimized URL’s are best
When it comes to search engine algorithms, it considers the URL of the website when deciding whether it will raise its position in the search rankings. Because of this, you must learn how to utilize URLs properly. There are three things for you to consider regarding URL optimization. First, ensure that the link is readable and provides context for the page content. Second, allow structure for your URL links by grouping similar pages into categories. Lastly, consider shorter URLs if you can.
8. Optimizing Images
You may not have noticed it, but images do more than add visual aspects to product and content pages. Images can also be sources for keyword optimization. When you insert a picture anywhere on your site, you might notice the alt text. This should describe the image, and you can insert a keyword or two if possible.
Aside from alternative texts, it would help to think about image compression. While it is not noticeable if you only have a few images on your website, large images can slow down your site. It is good practice to compress the pictures to improve your page’s loading time.
9. Creating Optimized Content
When it comes to on-page SEO, you might be thinking of content and content pages. They can be considered the meat of this type of SEO – especially as they are the way for your website to handle multiple keywords at once.
When you create content – in various forms such as blogs, videos, and images – it is crucial to make the most out of them. Your content should be relevant for your website, and it should also contain a certain number of keywords. While you might be tempted to publish many contents at once, remember that your site visitors prefer quality to quantity, including the search engine web crawlers.
10. Optimizing Content for the Search Intent
Search intent may be unfamiliar to you, but it has been a widely used on-page SEO technique for the past few years. While it used to be divided into navigational, informational, and transactional categories only in the past, newer and more specific types are more prominent at present type. It would be best to learn how search intents work and utilize them in your web pages’ keywords and content.
To properly optimize content for the search intent you need to really understand the keyword you are optimizing for. You can do this by analyzing the SERP.
11. Building Internal Links
Internal links are an excellent way to assist site crawlers in exploring your site. Since search engines use site crawlers to browse through your site, this is an essential strategy for you to do. While you should not randomly insert internal links, you should try to link at least one page for every page on your website. Consider a pyramid flow, where each page is connected to another – this way, you can ensure that all your web pages can receive their internal links.
12. Optimizing Sitemaps
While individuals who visit your website will not pay attention to site maps, page crawlers do. It provides general information for all of the pages on your site. These can be used by web crawlers to correctly identify and crawl on your site’s different web pages.
13. Developing Better User Experience
Often called UX, user experience is a critical on-page SEO element that you should keep in mind. Aside from allowing surface interaction for your website users, this can also determine whether search engine rankings will give your site a high-ranking position. You should optimize your site’s user experience by making it structured, easy-to-use, and navigational.
14. Improving Website Responsiveness
Website responsiveness is different from the user experience. Instead, it is about whether your website can provide structured and well-designed pages whether a person uses a mobile device or a personal computer to access it. Since many people have their gadget – or two – your website should be structured even when various screen sizes are used.
15. Optimizing Page Loading Time
Users prefer pages that load fast, which search engines know. Search engine analytics place weight on the current page speed when ranking your website. To help boost your position on search engine results, try to modify your website so that it can load within two seconds. If your website reaches that speed, your website will receive a higher ranking.
16. Fix Broken Links On Your Site
Additionally, you can use the link auditing feature in SEO software to identify any broken links on your own website. This is a great way to find any areas of your site that need fixing.
10 Off-Page SEO Services & Deliverables
Unlike the on-page SEO services list, the off-page search engine optimization techniques that you can do cover a broader and wider range. Instead of focusing on your website and its content, you will perform more interpersonal activities.
If you want to improve the off-page SEO for your website, here are some strategies that you can employ.
1. Promoting on Social Media Sites
Since off-page SEO is about connection and reach, you should consider utilizing social media to promote your website. Your website can get better reception from paid advertisements and website shoutouts when you have excellent social media marketing techniques at hand.
2. Performing Link Building Outreach
The most popular and effective ways to build links are through content marketing and outreach. This means reaching out to websites in your niche to tell them about your product, content, or services and ask if they would like to link back.
To have more backlinks, individuals and SEO agencies usually perform link-building outreaches. To do this, you send out emails – or other forms of messages – to website owners, and you campaign your content or website. When sending out messages, try to avoid using templates off the internet. Make them personal and engaging so that the other person can get back to you.
3. Networking with High-Authority Sites
Another off-page SEO technique that provides significant results is networking. This is contacting and socializing with other website owners to link to your website eventually. However, it might be hard to do it yourself if you do not know where to start. SEO agencies or freelancers do this better as they would already have connections.
4. Creating Content Plan based on Competitors
Optimizing content is part of your on-page SEO strategy. However, creating a dedicated category or blog for content pages is not. While other sites can link product pages, website owners prefer to link to related content pages most of the time.
You can also easily download your competitors top performing pages and write similar blogs.
5. Tracking Backlinks
Backlinks are the most important off-page SEO elements for your website. It is what determines the reliability of your site. For search engine analytics, many backlinks – from related, relevant, and high-authority sites – will mean that you have a trustworthy website. It would be best to track your backlinks and the backlinks of top-ranking competitor websites. This way, you can set a goal on how many backlinks you will need.
6. Find Broken Backlinks and offer your page
Sometimes, other websites have external links to either down or broken websites. In these cases, you can get these backlinks for yourself. Look for damaged backlinks and create related content for that page. Offer it to the website owner, and if they like your content, they will link to your website instead.
7. Create Linkable Content
Content from your website is not only about keywords. Instead, they also determine whether other sites will link to yours. To increase the number of backlinks your website can get, create linkable content. Make infographics and add statistics to your blogs. These are the type of references blogs usually use, and they can help you get more backlinks organically.
8. Launch a Broken Link Building Campaign
Another approach is broken link building, which involves finding links on pages that are no longer in service or that have been removed from their original location. These links are then reported to the webmaster and a relevant page on your website is pitched as a replacement.
9. Get Featured on Resource Pages
Resource pages are a great place to target for link building because they provide useful information for people looking for information on a particular subject. These pages often have high PageRank (a legacy metric, but the idea still applies today) and are a fantastic opportunity to get fresh and relevant links.
In addition, these links can be extremely valuable for your SEO campaign as they are a direct connection to your site. This is especially true if they are relevant and high-quality.
10. Traffic Analytics Auditing
Analytical data can reveal where your site generates most traffic, how your content strategy is working, which keywords you are ranking for and how they are performing, and how your competitors are generating their search traffic. In addition, analytics can show you how much revenue a specific keyword can bring your company and help you make better decisions about the future of your SEO campaign.
Ideally, your SEO team should have someone who is skilled in analytics and can assist with the creation of a wide variety of reports and tracking. If not, then it’s all on you! This person should also have a background in data visualization and presentation, and have a solid understanding of how to interpret and present SEO-related data.
Analyzing the analytics can help you prioritize pages on your site and even consider removing pages that don’t receive traffic.
Finding the Right SEO Agency
While you can perform a few steps in the SEO services list on your own, you might have difficulty doing all of them. Whether you lack the experience, skill, or connections, there might be important tasks that you will fail to do. Because of this, even though it will cost you more, it might be better to leave it in the hands of a capable SEO company. From content creation to social media marketing, they will have more tools and resources to ensure that you can do every step included in the off-page and on-page services list.