SEO Best Practices & Standards for Improving Traffic

SEO, Search Engine Optimization, is a very mysterious marketing effort. Many people don’t even know that you can actively increase your rankings on Search Engines. With so many people using search engines for almost every desire that comes to mind, ranking on the first page of search engines has become immensely valuable. Effective SEO Isn’t […]

SEO Best Practices

On This Page

SEO, Search Engine Optimization, is a very mysterious marketing effort. Many people don’t even know that you can actively increase your rankings on Search Engines.

With so many people using search engines for almost every desire that comes to mind, ranking on the first page of search engines has become immensely valuable.

Effective SEO Isn’t Easy

Being valuable doesn’t make SEO any easier. Google algorithm is extremely complex and search engines, like google, rarely release any news on their algorithm. To make things worse, they really don’t tell you how to increase search engine rankings.

But why would they tell you how to increase your website’s organic, or free, rankings. They would rather tell you how to pay for Google Ad words so they can make more money, right?

Well, ranking on google isn’t extremely complex, but it is extremely tedious. Organic Rankings are free, but they require a ton of time. So if you’re someone with more time than money, you can try to implement some simple SEO strategies laid out in this guide.

SEO Basics: What is SEO?

Search Engine Optimization (SEO) is the process of improving a website’s organic search engine rankings through various means such as optimizing content, writing good meta descriptions, and creating a strong backlink profile.

4 Critical SEO Best Practices & Steps to Rank Your Site

  1. Write great content

  2. Optimize the content (Tittles, Tags, Descriptions)

  3. Provide an amazing User Experience

  4. Promote your Content (Link-building, Social Sharing)

If you can focus on those four seo best practices, your content will rise naturally in the organic search results.

Write Great Content

Start by identifying what you want to write about. Do a search on google to see which articles show up first for the keyword you would like to rank for.

Analyze those articles and ask yourself: Can I make content more valuable than this? If not, then it’ll be hard, but not impossible, to rank first.

Once you find the topic that you feel you can write better content in start writing with one thing in mind, the end user.

marketing distribution channels plan on office desk

On-page Optimization

On page optimization is a bit technical, but it is definetly required if you want to rank a website. Take the time to learn how to optimize a page and don’t move on until your On-page optimization is on point.

If you’re using WordPress I highly recommend the Yoast Plug-in for this!

The Importance of On-Page Optimization

On-page optimization is one of the most important steps in the quest for a high search engine ranking and it should be done before any other marketing techniques. This can be done through keywords, meta tags and images, among other things.

User Experience

After You’ve released your content take another look at your website. Is it mobile responsive? Does it look good? You want to provide a great user experience because people will stay on your website longer if you do. The time spent on your site is a key ranking factor, so try to maximize it. by keeping your website fit.

If you’re a business owner, remember to provide an email opt-in form on your site so people can receive updates that might interest them. Just be sure to not have annoying pop-ups that diminish the user experience.

Cropped view of designer working with templates of user experience design of website at table

Promote Your Content and Get Backlinks

Once you have established the first three items, Great Content, On-page Optimization, and UX, focus on promoting your content to speed the process up.

To promote your content you can start by sharing your content on your Social Media Profiles.

Once you’ve shared your content on social profiles and forums, move on to link building. Reach out to bloggers in your niche and mention your new blog post.

Analyze Your Competitor’s Backlinks

Another way to build links effectively is to analyze your competitors Link Profile and try to grab similar links.

At the end of the day, you want to spend 50% of your time writing great content and the other 50% promoting the content.

SEO takes time, but it’s definitely worth it!

Use Guest Blogging to Get Backlinks

Guest blogging is one of the best methods for generating traffic. It offers you a great opportunity for building credibility and credibility is one of the most important things for your site. If that’s not enough, it can also help you convert visitors into customers and readers into leads.

How Can You Learn SEO?

The first step to learn SEO is to read about search engines, then SEO best practices, and finally start implementing SEO.

What are Some of the Latest Tips & Tricks For Google Ranking?

Google is the most popular search engine in the world. With over one billion active users, it’s no wonder how many people rely on Google to find the information they need. It’s important to understand how Google ranks websites and other search engines that are similar to a specific topic or keyword.

Why is SEO Important?

Before learning SEO best practice you’ll likely wonder why SEO is even important. SEO is important because it helps improve the visibility of your business online.

In summary you will want to focus more of your effors on the four pillars of SEO we discussed above:

  1. Write great content

  2. Optimize the content

  3. Provide an amazing User Experience

  4. Promote your Content with Link-building and Social Sharing

Conclusion: It Is Time for You To Manage Your Website’s SEO Efforts With A Plan In Place

SEO is one of the most important marketing strategies for any website. You need to be in tune with your SEO strategy as it will help you grow your business and create revenue. If you feel lost, take a look at this article to see how you can set up a plan in place to manage your website’s SEO.

Contact us today for a free SEO analysis to find out how much revenue you can generate with the help of our SEO team.

Let’s Talk

Let’s start hitting your business goals. Contact us today to speak with one of our digital marketing experts.

Roger Avila

Roger Avila

Roger is an SEO Manager at JetRank based out of sunny San Diego, CA.
Share this article:

Subscribe to our newsletter

Get a Free Quote

Find out what it takes to take your business to the next level. One of our team members will send over a detailed marketing strategy based on your business goals. 

5/5
Rated 5/5
- from over 450 reviews