Roofing advertising is an essential part of your roofing business. Generating leads on a consistent basis is crucial to ensure your business continues to grow.
There are many ways to advertise your roofing business. Your goal with advertising should be to stay top of mind. In other words, when people are ready to hire a roofing contractor, your roofing business comes to mind.
By advertising directly to your target market on a regular basis you can expect them to search for you or call you directly rather than going to search engines or asking friends and family if they know of a roofer. They’ll simply think of you first when they need help with their roofing. But how exactly is this done? How can you advertise to your target market so they call you directly?
Today, we will cover some of the most effective roofing advertising strategies that are working now so you can be top of mind with your target market.
Top 12 Roofing Advertising Strategies to Grow Your Business
1. Take a Deep Look at Your Website Before Running Ads
You may already have a website, but is it any good? Have you truly thought about your target market and built a website that welcomes them? Most advertising campaigns for roofers will direct users to your roofing company website, so you’ll want to be sure your website and marketing funnel are finely tuned to avoid wasting money on advertising with little to no return.
An effective roofing website would feel personalized. It will have team photos as well as recent project photos. Using a template as a base for your website is fine as long as you change it so it looks unique. You also want to have a Unique Selling Proposition (USP). Why should someone contact you versus the competition. Most roofing companies offer a free inspection so that won’t work. Do you drug test your roofing contractors or employees? Do you offer a warranty on your services? Be sure to clearly state that on your website.
Here are a few ways to improve your roofing website before you run advertising:
- Make sure it loads in 2 seconds or less using google page speed insights
- Add a simple call to action (Free inspection/consultation)
- Include your Unique Selling Proposition (Drug Free Company, Specializations, Warranties)
- Include Social Proof (Video Reviews and Reviews on 3rd party sites)
- Add Personalization with images of your team
- Don’t use stock photos
- Include any certifications you have earned
2. Run a Pay Per Click Ad on Google Ads
Google, the number one search engine in the world is an amazing source of traffic. It’s important to note it’s typically more expensive per click on Google Ads than on Social Media platforms. Even though it’s more expensive per click it may be well worth it.
To run a PPC campaign on Google Ads, you pick keywords you want to bid on that are qualified for your business and then create ad copy and send people to your site. It’s a great way to get started and get business immediately.
In this roofing company ad strategy, you will literally only pay when someone clicks on your ads.
3. Google Local Service Ads
Google Local Service ads are the new kid on the block. It’s a new type of advertising with Google where you pay per lead. It’s competitive in most metros and requires a budget of $400 per month. The minimum budget varies based on the service area and service offered. Each type of service lead costs a different amount. You’ll need to create your account with Google Local Service Ads.
4. Run Google Display Ads for Your Roofing Company
Google Display ads are still in the Google Ads network, but they are their own sub category. With Google display ads you can show ads to customers on third party websites across the web that are partnered with Google AdSense. This type of roofing advertising is similar to Facebook ads where you catch people some what off guard and it is more on the side of interruption advertising.
At the same time you can get much lower Cost Per Click (CPC) using the Google display network. You will need banner sizes of different sizes for your roofing ad. Here’s an example of a display ad.
5. Write and Publish Blog Posts Regularly
Writing content is not a traditional paid advertising strategy, it is more of a long-term roofing marketing strategy but it is worth noting here. Think of every piece of content you write as an asset. You invest time writing this content, once people find it they see your expertise first hand.
Writing content regularly will help you with SEO. Although there is more to SEO than just content, your content will serve as a base for SEO. Google also uses your websites content to understand what services you offer. So if you write often about roofing repairs you may have a higher chance of showing up locally for those keywords. Be sure to check out our deep dive on roofing SEO if this interests you.
6. Create Authentic Videos and Promote them through YouTube Ads
YouTube Videos can be a great way to advertise your roofing business with out being too intrusive. It’s important you understand the modern buyer. Consumers are more empowered than ever. They have all of the worlds information at their fingertips. To properly advertise your roofing business you need to focus on educating your ideal client.
If you create a roofing ad that looks like an infomercial people will hit the skip button on YouTube. The first step to an effective YouTube Advertising campaign is a good video. What makes a good YouTube Ad video? In my opinion the best YouTube ads are informative, funny and simple. You want to entertain or educate your audience.
Once you feel like you’ve made an amazing video you can promote it on YouTube through the Google Ads plaftorm under the video section.
You can also use these videos and publish them on YouTube for organic views. Here are some tips for YouTube Videos
- Shoot each video of the work which you have done
- Show off your expertise
- Edit the videos
- Post the videos with the location of your company with a hashtag
- Go live on YouTube
Types of YouTube Ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads
- Masthead ads
7. Go Live on Facebook
Facebook’s algorithm will publish your live feed to much more people than if you were to publish a post. Be sure to mention your services, contact number, website link, direction through Google map and a link of social media profiles.
Don’t over complicated it. People like authenticity. Just take the time to go live. It’ll pay off in the long run.
Whenever you’re out at a job site, pull out the smartphone, turn it on live and tell me what’s going on the roof. It’ll reach more people if you are consistent with it.
8. Launch Roofing Facebook Ads for Lead Generation
Facebook has both free and paid plans for an advertising roofing company. So you can get a lot of customers through social media. But there are other advertising alternatives such as Facebook advertisement. Facebook ads convey a roofing company’s portfolio with its customers by sharing useful data/information.
So Facebook advertising allows you to target your audience according to Ads and graphical information.
You can use the Facebook ads library if you want to see your competitor’s roofing ads.
Use Facebook Ads to Build Your Email List
Don’t just focus on generating hot leads that want an inspection today. Consider running ads to build an email list. Once you own an email list you can reuse that list over and over again.
9. Instagram Advertising with Amazing Photos
You can get roof leads through one of the top social media platform, Instagram. Here are some simple strategies for these roofing ads: follow these steps.
- Share Photos about your roofing company
- Show photos of your team and experts
- Show photos of recent roofing projects you’ve done
Don’t forget Instagram is a photo platform so spend some time taking the best possible photos. You may want to hire a professional photographer. If it falls outside your budget to do so you can consider taking photos with any new iPhone.
10. Fully Optimize your Google Business Profile for Local SEO
So we highly recommend you work daily, which is your Google My Business listing. There is a post feature available to you and all of your competitors, which will actually produce new roofing leads for your business. Because Google My Business is very similar to using social media Facebook or Instagram, users take pictures, write a caption, and post it.
11. Print media
Most roofing companies focus on digital advertising. But It doesn’t mean that traditional resources are not sufficient—You can get solid leads through print media.
- yard signs
- door hangers
These methods work with a bit more sweat but it’s definitely worth to have them in your artillery of roofing ads.
11. Run Roofing Ads after a Storm or Rain
If there was a recent storm in your area it’s a great time to run ads. If someone has a leak, they won’t know until it rains right? Keep an eye out for weather forecasts and have a ad strategy ready in case it starts to rain.
There are many ways to advertise your roofing company. You want to find a way to stand out from the crowd with a solid Unique Selling Proposition to improve conversions and lower the Cost Per Conversion. If you need any help with advertising your roofing company contact our team here at JetRank. We work with roofing companies across the U.S. and love helping roofers get more exposure.