Top Real Estate Lead Generation Strategies

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As a Real Estate Agent, lead generation is always a top priority. Having the right funnels in place to move leads through is a must. Today, I’ll be going over the top real estate lead generation strategies.

So how do you generate real estate leads? Simple, be everywhere. Well the concept is simple, but the implementation is complex.

Digital Marketing

I’ll start this excruciating guide with our favorite marketing strategy, digital marketing. Digital Marketing is no longer an option, it’s a necessity. People spend a lot of time on their smart phones these days. It’s your job to get in front of them. And trust me, it’s a lot easier to get in front of 1,000 people per month online than it is off line.

Run Facebook Ads

When ever I go on Facebook I end up spending a lot more time than I intended to. I have to give credit to the User Experience crew at Facebook, they always get me. But what does that mean for you? Well you have the opportunity to get in front of your ideal target market by simply typing in their demographics into the ads manager.

Make sure you include a strong call to action and try to relate to the target market you are reaching out to. It’s always a good idea to send the traffic to your website, where you can then capture their contact info.

Post on Facebook Groups

Whenever someone posts on Facebook group everyone who is in that group gets notified. Some groups have 10,000 members. That’s a pretty big audience.

Make sure you follow the rules of the group and keep in mind that some groups don’t have members from your locale.

Create an IDX Website

Having a website will go a long way as a real estate agent because you will always have somewhere

Search Engine Optimization

SEO, our favorite, hence the name JetRank SEO.

To get SEO leads simply rank your website on the first page of google and get traffic. Then capture that traffic with contact forms on your website.

Thanks to competitors like Zillow, Trulia, Realtor, and Movoto, SEO is not as easy as it sounds.

If you’re up for the challenge give it a shot. If not, feel free to learn about our seo pricing and packages.

I’ll give you one pro tip to ranking on google. Niche down. Find keywords that Zillow doesn’t have time for and rank your website their. To niche down you need to find long-tail keywords. Once you start getting traffic through long-tail keywords you can go for the more competitive key terms like “Homes for Sale + City”.

Capture Leads on Your Website

Once you’re sending targeted traffic to your website get creative with lead capture methods.

The most effective way to capture a lead is by offering something of value such as a guide or an e-book.

An example of a strong lead capture method is if you have a page that targets the keyword “Duplex For Sale + City” and once the lead is on your site a pop up offers “The Ultimate Guide To Buying and Renting A Duplex”. Anyone interested in buying a duplex would pay for that guide, but all your asking for is an email and a phone number.

Email Marketing

After you’ve grown your email list you should definetly nurture that list with regular emails.

Keep in mind that your goal is to offer value. Mention any new guides or blogs you have. Or even a really good home for sale you came across.

Interact on Instagram

Instagram is not a one way channel. Make sure you post regularly with the right hashtags, but also be sure to interact and follow people outside of your circle.

If you notice anyone mention an interest in real estate send them a personal message (pm). Don’t be shy. Very few people send PM’s so it’ll leave an impression.

Capture Leads With a Home Valuation Tool

By having a home valuation tool you can capture seller leads interested in knowing what their home value is.

It’s an effective strategy. Home owners are very interested in the price of their home, and quick valuation won’t hurt.

Set up the right funnel and you can get qualified sellers.

Target Specific Niches

It’s typically easier to sell a service if you are an expert in a specific niche. For example, you can be the “downtown condo Realtor”. People will know you as that realtor.

Buyers and sellers will feel confident in working with you, if they have or look for a downtown condo, because you’re one of the few experts in that niche.

Traditional Marketing

Traditional Marketing is being slowly replaced by digital marketing, but it will never go away. Many people enjoy getting a postcard more than they do getting an email, even if they both say the exact same thing.

Cold Outreach

The next section is cold outreach. These are the activities that people enjoy the least but are pretty effective.

Contact Landlords Leasing on Craigslist

A way to talk to homeowners is by reaching out to landlords who are leasing their home on craigslist. You have to make sure it’s the owner and not a property manager.

Once you’ve qualified the listing send them an email with a home valuation. Maybe they don’t even know how much it’s worth.

They might take a look at the home valuation you sent and realize that they’re sitting on a pretty large sump of cash.

Cold Call

Everyone’s favorite, cold calling. Let’s face it, no one likes it. But it’s effective. Cold call regularly and you’ll develop the right skill set and patience to get through the tough times.


At the end of the day it comes down to getting in front of people. It truly is a numbers game, but keep in mind that you’re working with people, not numbers. With enough persistence you can make any one of these strategies work. Pick a few and stick to them.

Let’s Talk

Let’s start hitting your business goals. Contact us today to speak with one of our digital marketing experts.

Roger Avila
Roger Avila

Roger is an SEO manager at JetRank

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