SEO is a crucial part of online marketing. If you have a beautiful website and you’re looking for an effective way to bring in more online leads, boost sales or even just increase brand awareness, professional SEO services can make that happen.
What Is SEO?
Search Engine Optimization, also known as SEO is a set of actions that you carry out on your website to be able to make it easily found on SERPs (search engine page results).
So what this means is when people search for certain things on search engines and these searches are related to your site, your website will be top of the results. To ensure that your site makes it up to the top queries, you need professional SEO services.
How Does SEO Work?
There are so many ways SEO could work and this is because Google search engines have one goal which is to ensure the most useful and needed content gets to the searcher.
And the whole concept of an SEO strategy is to ensure that your site gets easily identified for what could be useful to a user in relation to what information is present on your website.
These search engines make use of bots which are automated programs and one of their functions is looking at every page on websites. They look at the content, design, user experience, and over 200 ranking factors to determine which results show up at the top.
To summarize our professional SEO services in a very simplistic manner, your website has to be easy to understand by Google’s robots. There should be no confusion about what your website is about.
The way that Google bot understand your site is by crawling it and storing data. If you do a good job and make Google bots life easy, you’ll be rewarded with high rankings online. It’s that simple.
Practical Example of How SEO Works
If a person searches for a roofing company, a search engine provides them with the most reputable sites online. All the results they show revolve around the search and this is to prevent a user from seeking out another search engine to get better results.
The search engine then uses all the information to determine which sites offer better content concerning a topic. So that means when a person searches for a roofing company, websites with the best content and SEO about the topic come up first.
Our Professional SEO Process
You might be wondering what you have to do to ensure search engines and bots know exactly what your site is about and how to make it easier for them to find it.
There are quite a lot of things to put into consideration when SEO is concerned and the best way is to put yourself in the shoes of a user. You can always audit your site and SEO yourself if you can be honest with yourself and the process.
Putting yourself in the shoes of a user, you ask yourself what you would change and what might annoy you, what you like as well as what you do not like.
Our SEO process includes the following:
- In-Depth Website Audit
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Website Speed Optimization
- Content Analysis
- User Experience Analysis
- Backlink Audit
- Conversion Rate Optimization
All these are important things to note as they all affect your site’s ability to be a top contender on a person’s SERP.
You should also always have in mind that search engines ensure to display sites with useful and relevant information to the users. A self-audit is a good way to ensure your site is offering all these and many more.
Professional SEO Services
In-Depth Website Audit
A website SEO audit is a complete analysis of your website and it’s level of search visibility. A detailed and thorough web audit will help you understand better just why you are not generating enough traffic on your site or why your conversion and sales aren’t improving either.
Why Do I Need SEO Audit?
An SEO audit helps you understand your stand on the internet and know more about the following and how to improve them.
- Site speed
- Technical code
You also get to know how to answer the following questions :
- What are the numbers of backlinks you have on your page?
- Are any of them of low quality?
- Is there any broken link on your site?.
- Does your site take too long to load?.
- How is your URL structure?
- Do you have a Schema implement?
- Do you have Meta problems?
You would be able to know this and also a very important tool in SEO, the keyword search.
A keyword search helps you understand your target market better and know just what people are searching for and how they are searching for it. Keyword research is good to help you answer questions like:
- What are people searching for?
- How are they searching for it?
- How many people are searching using this format?
This enables you to know just what to do to your site to ensure it pops up when users search for a piece of particular information.
Another important thing to know about organic SEO is to know what your competitors are doing to get on top and what you need to do as well. All these fall under Competitor Analysis.
Competitor analysis is a strategy to help you evaluate your competitors properly. This analysis helps to identify strengths as well as weakness other sites or businesses may be having to help improve in your site. It helps you know what they are doing right and what you’re not. All this helps in increasing your SEO.
On-Page And Off-Page Optimization
An on-page and out page optimization are important when it comes to improving your SEO.
While an on-page SEO deals with the things you have control over on your website, an off-page SEO are things that can help the page rank of your website and these include the use of backlinks of your site from another site. It also has to do with the measures you take to expose your site such as promoting it on social media.
Conversion Rate Optimization
A lot of people could come to your site for a lot of things and when they do those things, it is considered as a Conversion Rate.
Conversion Rate is the percentage of visitors your website gets and people who do what your site is all about. There are many types of conversion and some include :
- Submit a form
- Call your business
- Make a purchase
- Register online
- Engage in a chat online
- Make use of a feature
- Upgrade their services
There are many forms of conversions put these are the most common. Understanding how to achieve this is a good way to improve your SEO.
The use of SEO for your website is one of the best ways to gain recognition and here at Jet Rank Agency, we are SEO consultants who guide you through all of the above mentioned and so much more.
You get to understand more about how your page can be ranked and how to improve this ranking. All this improves your website as well as builds your brand.