Promoting your plumbing company online can help your business stand out from competitors and earn more sales, calls, and appointments. At the same time, it can be tough to know exactly how to get started with plumber advertising.
Today, we’ll go over 7 of the most effetive plumber advertising strategies you can put into place this week to improve the number of plumbing leads you get on a monthly basis.
7 Best Plumber Advertising Strategies
1. SEO – Search Engine Optimization
Typically , when users are looking for the best plumbing company, they pull out their phone and run a search on Google. Basically, they just “Google” it.
Effective Plumbing SEO will increase your position in search results for phrases and keywords related to your plumbing business. You’ll want to be sure you’re on the first page since literally no one goes to the second page of Google. That’s why they say the best place to hide a dead body is on the second page of Google.
You’ll need to choose the right keywords in order to know what you will be targeting with your content.
Keyword Research for Plumbing Companies
First, start off using keyword research to determine the phrases users search online in your area since it’s always different. Then, you can include those keywords in relevant places on your website, such as in your title tags, body copy, and headings.
One best method is to use long-tail keywords as compared to short-tail keywords. Long-tail keywords contain more than 3 words that can help you bring more qualified leads. Whereas short tail keywords, like ‘plumbers,’ are highly generic and competitive.
To do proper keyword research take a day and list out all of your services and all of the cities you target. Then throw that into a keyword research tool like ahrefs or semrush. You can also enter your top competitor that is already ranking and download their list of top ranking keywords.
2. Show Up in the 3-Pack of Local SEO Rankings
As a plumber, you only service specific cities. A solid advertising strategy that generates warm leads is showing up in the Google 3-pack.
In order to do this, you can sign up for your listing using Google Business Profile – a free service for your plumbing business.
This is exactly what it sounds like, a profile for your business. It will display hours of operation, contact information, reviews, and photos of your business, services you provide and more. Creating this profile and filling out all the details helps show potential customers you are a legitimate company that cares about their online presence.
You can also add content along with photos to this listing. If you have a blog, infographics, or videos, this is a perfect place to upload them.
Similarly, the reviews section is super important. Get as many reviews as possible to improve the likelihood that potential customers call you and not the competition.
To Boost the Local SEO of your Plumbing Company do this:
Get Backlinks to Your Plumbing Website
Plumbing companies that show up on the first page of Google are without a doubt building backlinks to their websites. Local link building is tough, we know. Here are a few tips to help you build your first few links:
- Partner up with local business and ask them to list you on their website as a partner
- Reach out to websites that are linking to your competitors
- Submit your website to local directories
- Write blogs (guest posts) for industry related websites and link back to yourself
Include Location pages and services on your website
Location pages and services are some of the most critical aspects of any website. They allow people to find and contact your company. They provide a platform for potential customers to learn more about your company. They also help search engines understand what areas you serve and what services you offer.
Create a Solid Website Structure with Internal Links
In a world where people use the Internet for their everyday work, websites are now the go-to place for information. Many find themselves struggling to build an effective plumbing website that can hold up to their ever-changing needs. As a plumbing company, you swill need a solid website structure with internal links if you want to rank for local plumbing keywords.
Write Blogs and Internal Link to Service Pages
Blogs are a great way to get content out to your audience. They are also a great way to build your brand and increase traffic. Make a content calendar and stick to it. Consistency is key.
Do Proper Internal Linking
Internal linking can seem complex but to keep it simple just link to your most important pages from your blog. If your a local plumber you’ll likely be ranking your home page so link to your home page from new blogs or internal pages on your site.
Need Help With Local SEO? Our team can help. Contact us for more information
3. Google Local Service Ads
Google local service ads is another up and coming advertising platform your plumbing business can use to drive leads. These are paid ads that appear high at the search engine results, just above organic listings.
This method is based on a bidding system. You can select keywords you want to trigger your ads to and set a maximum bid. If your set bid is highest, your advertisement will appear at the top of search engine results.
The best thing about Google local service advertising is that you only pay per lead.
The only issue with local service ads is that it’s super competitive. Even if you set a super high bid, there’s no guarantee (pun intended) that you’ll get leads. It really just depends on whether or not people are clicking on your ad.
Another factor that affects whether you get leads from Google local service ads is how far up you show up. Similar to SEO and Google Ads, there is a ranking algorithm. To help you show up higher get more reviews for your Google Business Profile. This will improve your click-through-rate, you’ll get more leads and higher rankings as well.
4. Advertise Your Services To Existing Customers with Email Marketing
Email marketing is the best option to personally reach your existing consumers. It can be a productive and efficient method for developing relationships that increase that change that old customers choose your plumbing business when their pipes get clogged.
You don’t have to do do anything fancy to get emails. Just use your database of customers and send them an email on a monthly basis.
5. Social Media Advertising for Plumbers
As you probably already know, using social media is an effective method to reach your target audience. Don’t worry if you don’t have a social media account; it isn’t too late to get started.
Some of the favored social media platforms are Facebook, Instagram, TikTok, Twitter, LinkedIn, and Pinterest. It’s best to figure out the platforms that best suit your business. You can do this by taking a second to think about your ideal customer.
Social media networking allows you to connect with your potential customers to share content, address concerns, and answer questions. Hence a great way to reach out to your consumers.
You can also direct people to your website and get them interested in your product and services. This is an outstanding opportunity to connect with your potential customers and target market.
Various social media platforms also offer an opportunity to create paid ads. Similar to PPC ads, you can also create Facebook advertisements. Instagram, LinkedIn, and Twitter each offer their own set of advertising services.
Through the use of these networking platforms, you can attract relevant traffic to your business’ site.
Tips to Run Effective Social Media Promotion for Your Plumbing Company
Be Consistent on Social
To succeed with social you need to be active. Make a solid 3-month content strategy that includes both long form and short form content. Social media is a platform that you can use to grow your audience. You can be unique or blend into the crowd, but you need to make an effort.
Engage with Influencers in the Home Service Industry
Influencers are a critical part of the home service industry. They help promote your brand and increase revenue through word-of-mouth marketing. A successful influencer campaign is one in which the influencer is sharing content that complements your brand and sells your product or service. If you have an influencer marketing campaign, this article will provide you with ideas on how to nurture the relationship between you and your influencer.
Comment on Posts of Home Service and Industry Leaders
By commenting on posts of home service and industry leaders you can improve the number of eyeballs that hit your account. We know it’s time consuming and super unscalable, but no one said this would be easy.
6. Run Effective Google Ads for Plumbing Leads
Google Ads (previously Google AdWords) is still a productive method to advertise your plumbing business. It can be costly and requires expertise. Therefore, some marketers have grown frustrated with it as a platform.
Still, effectively targeted ad campaigns focusing on budgeting, ROI, and demographics can help plumbers earn big using Google Ads.
Depending on the target city for plumbing jobs, Google Ads might be less costly than you think. In any of the cases, we recommend you hire a Google Ads certified manager.
A Few Tips for Advertising Your Plumbing Company on Google:
Use Specific Keywords in your Google Ads Campaign for higher conversions
Google Ads is a powerful tool for plumber marketing and sales. It allows you to create ad groups, use keywords and set daily or lifetime budgets. Google uses an algorithm to determine which ads are shown when a user searches for your product or service. If you target specific keywords you can get higher conversions for your plumbing advertising campaign.
Use Specific Location or Industry Targeting in Google Ads for Your Plumbing Ads
Google Ads offer a variety of features that allow you to target only people in your area. This helps create a more efficient ad campaign and increase the rate of conversions. Google Ads offers a variety of ways to target your campaign. For example, you can target by website type (e.g., Google), industry (e.g., healthcare), location, or interests.
Use Negative Keywords in Your Plumbing Google Ads Campaign
Negative keywords are words and phrases that are irrelevant to the advertiser’s business. The basic idea is that these words or phrases should not be used in the ad text. This is a must-do for Google Ads advertisers, especially those who want to keep their ads out of certain parts of the Google Search Network
Test Multiple Landing Pages of Your Plumbing Website
There are many different types of marketing strategies being used in businesses today. One strategy that is more prominent these days is the use of landing pages. Landing pages are a type of website that offers a single-page website with one specific call to action. When people land on this page, they are directed to make a purchase or sign up for a service. For instance, if you own a plumbing company, you might advertise with a landing page that says, “Free estimate.” The purpose of using a landing page is to make it easier for customers to find what they’re looking for.
7. Take a Close Look at your Plumbing Website
Nothing provides better promotion than your very own plumbing website. Website designing is essential for personalization and conversion since campaigns or ads don’t end till a user converts into a consumer.
Several design elements can close the business deals on plumbing companies from a clean codebase and CTA (calls to action). Web designing also links with SEO to generate more revenue and leads, making it even more compelling from an advertising viewpoint.
The best trick is to keep your plumbing site clean and simple so that emergency call-in consumers can find the required information quickly. Listed below are some of the vital elements of a plumbing website that converts into productive leads:
- A professional logo and name.
- Unique selling points.
- The locations you work for.
- Your contact number.
- An approachable way to request work.
- List of products or services provided.
- Accreditations and awards.
- Photos and/or reviews to assure your work.
One great example of a plumbing website is “John the Plumber” from Ottawa, Canada. As soon as a user lands on the webpage, they can see the services offered, in which cities, and why they should consider John the Plumber.
If you never got a chance to create a website before, don’t worry. There are many accessible and affordable tools to create websites, such as WordPress or Wix for website creation and Canva or Looka for professional logo designing.
Generate Leads with Plumber Advertising Ideas
As an owner of a plumbing business, it’s stressful to manage all aspects of your industry. Advertising is somewhat that is often neglected as it requires effort and time. You might be already busy putting that effort and time into your business to help your customers.
At JetRank, we can help you build effective advertising campaigns to focus on growing your business and nurturing leads. As a full-service company, we offer SEO services, social media marketing, PPC campaign management, etc., to fit your business needs.
We have 330+ active clients, and they love the work we do as we create unique plans for each of their businesses. You won’t get cookie-cutter-style plans!
With our affordable and transparent pricing, you will never be in doubt about our pricing plan. At JetRank, we provide you with all the relevant pricing and information for our services to make your business’s correct decision.
If you’re ready to start your plumbing business with digital advertising, speak with a strategist or give us a call us today. Or, contact us online to bid for a free proposal!
Looking forward to work with you!
