7 Best Plumber Advertising Ideas & Examples to Drive More Leads

plumber working on pipes
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Advertising your plumbing company online can help your business stand out from competitors and earn more sales, calls, and appointments. At the same time, it can be tough to know exactly how to get started with plumber advertising.

Today, we’ll go over 7 of the most effective plumbing advertising strategies you can put into place this week to improve the number of plumbing leads you get on a monthly basis.

7 Best Plumber Advertising Strategies

These are the 7 best plumbing advertising strategies that can help plumbing businesses boost their online visibility and generate more leads:

  • SEO – Search Engine Optimization
  • Show Up in the 3-Pack of Local SEO Rankings
  • Google Local Service Ads
  • Advertise Your Services To Existing Customers with Email Marketing
  • Social Media Advertising for Plumbers
  • Run Effective Google Ads for Plumbing Leads
  • Take a Close Look at your Plumbing Website

Since there are over 113,347 plumbing businesses in the U.S. you don’t have to reinvent the wheel. What works for one plumber in terms of advertising will probably work for you. Keep reading to find out the best plumber advertising strategies and examples to help you generate leads.

1. SEO – Search Engine Optimization

Typically, when users are looking for the best plumbing company, they pull out their phone and run a search on Google. They just “Google” it.

Effective Plumbing SEO will increase your position in search results for phrases and keywords related to your plumbing business. You’ll want to be sure you’re on the first page since only 0.63% of Google users click to go to the second page. That’s why they say the best place to hide a dead body is on the second page of Google.

You’ll need to choose the right keywords to know what you will be targeting with your content.

Keyword Research for Plumbing Companies

plumbing company keywords
Plumbing company keywords based on top-ranking website

First, start off using keyword research to determine the phrases users search online in your area since it’s always different. Then, you can include those keywords in relevant places on your website, such as in your title tags, body copy, and headings.

Long-Tail Keywords for Plumbers: One best method is to use long-tail keywords as compared to short-tail keywords. Long-tail keywords contain more than 3 words or more that can help you bring more qualified leads. Whereas short tail keywords, like ‘plumbers,’ are highly generic and competitive.

Keyword Brainstorming: To do proper keyword research take a day and list out all of your services and all of the cities you target. Then throw that into a keyword research tool like ahrefs or semrush. You can also enter your top competitor that is already ranking and download their list of top-ranking keywords.

Competitor keyword research: Competitor keyword research for plumbing advertising involves analyzing the keywords your rivals are targeting, focusing on relevance and locality. By identifying high-value keywords and integrating them into your website and advertising, you can enhance visibility and attract targeted traffic. Emphasizing local SEO tactics ensures your plumbing business stands out in local searches, driving more leads. Continuous monitoring of trends and competitor activities is crucial for maintaining competitiveness in the online plumbing market.

seo traffic for plumber advertising
seo traffic for plumber advertising

Above is an example of the traffic to a popular plumbing company’s website from SEO (Google). It shows they get 9,500 visitors to their website per month. If they convert on overage 3.5% of that traffic into leads they would get 332 leads per month (9500*.035). If the average conversion rate from a lead to a sale is 40% then they close 132 clients per month.

Here’s an overview of their SEO funnel:

  • 9,500 Website Visitors from SEO
  • 332 Leads per month (3.5% Conversion from visitor to lead)
  • 132 Sales per month (40% Conversion from Lead to Sale)
  • $66,000 Revenue Per month from SEO (Average ticket of $500)

Sales Revenue Projections: Each plumbing lead has a different value, but you can take the average ticket and multiply by the number of sales to see how much revenue this traffic source brings in. If the average ticket is $500 then you can expect this website SEO to bring in $66,000 per month ($500*132).

**These are just estimates for example purposes only.**

Implementing SEO: There’s a lot of work that goes into effective plumber SEO but in a nutshell, you need two key ingredients: content and backlinks. Here you can see an example of this website’s top-ranking pages.

plumbing company seo strategy for advetising
plumbing company seo strategy for advetising

2. Show Up in the 3-Pack of Local SEO Rankings

local seo map pack for plumbers
The highlighted section is the google map pack also known as the 3 pack. You can rank for this section by doing local SEO.

The second best strategy for advertising a pluming company is to optimize your Google Business Profile for Local SEO with the goal of getting into the local 3 pack for the main keyword you want to target.

As a plumber, you only service specific cities. Showing up in the Google 3-pack is a solid advertising strategy will generate warm leads for your plumbing company.

Optimizing Your Google Business Profile

To do this, you can sign up for your listing using Google Business Profile – a free service for your plumbing business.

This is exactly what it sounds like, a profile for your business. It will display hours of operation, contact information, reviews, and photos of your business, the services you provide, and more. Creating this profile and filling out all the details helps show potential customers you are a legitimate company that cares about its online presence.

You can also add content along with photos to this listing. If you have a blog, infographics, or videos, this is a perfect place to upload them.

Similarly, the reviews section is super important. Get as many reviews as possible to improve the likelihood that potential customers call you and not the competition.

To Boost the Local SEO of your Plumbing Company do this:

Get Backlinks to Your Plumbing Website

Plumbing companies that show up on the first page of Google are without a doubt building backlinks to their websites. Local link building is tough, we know. Here are a few tips to help you build your first few links:

  • Partner up with local businesses and ask them to list you on their website as a partner
  • Reach out to websites that are linking to your competitors
  • Submit your website to local directories
  • Write blogs (guest posts) for industry-related websites and link back to yourself

Include Location pages and services on your website

Location pages and services are some of the most critical aspects of any website. They allow people to find and contact your company. They provide a platform for potential customers to learn more about your company. They also help search engines understand what areas you serve and what services you offer.

Create a Solid Website Structure with Internal Links

In a world where people use the Internet for their everyday work, websites are now the go-to place for information. Many find themselves struggling to build an effective plumbing website that can hold up to their ever-changing needs. As a plumbing company, you swill need a solid website structure with internal links if you want to rank for local plumbing keywords.

Write Blogs and Internal Link to Service Pages

Blogs are a great way to get content out to your audience. They are also a great way to build your brand and increase traffic. Make a content calendar and stick to it. Consistency is key.

Do Proper Internal Linking

Internal linking can seem complex but to keep it simple just link to your most important pages from your blog. If your a local plumber you’ll likely be ranking your home page so link to your home page from new blogs or internal pages on your site.

Need Help With Local SEO? Our team can help. Contact us for more information

3. Google Local Service Ads

google local service ads

Google local service ads is another up-and-coming advertising platform your plumbing business can use to drive leads. These are paid ads that appear high at search engine results, just above organic listings.

How Google Local Service Ads Works

This method is based on a bidding system. You can select keywords you want to trigger your ads to and set a maximum bid. If your set bid is highest, your advertisement will appear at the top of search engine results.

The best thing about Google local service advertising is that you only pay per lead.

Getting Leads Requires More Than Just Setting a Budget

The only issue with local service ads is that it’s super competitive. Even if you set a super high budget, there’s no guarantee (pun intended) that you’ll get leads. It just depends on whether or not people are clicking on your ad, the location, and competitiveness.

Another factor that affects whether you get leads from Google local service ads is how far up you show up. Similar to SEO and Google Ads, there is a ranking algorithm. To help you show up higher get more reviews for your Google Business Profile. This will improve your click-through rate, you’ll get more leads and higher rankings as well.

4. Run Effective Google Ads for Plumbing Leads

Google Ads (previously Google AdWords) is still a productive method to advertise your plumbing business. It can be costly and requires expertise. Therefore, some marketers have grown frustrated with it as a platform.

Still, effectively targeted ad campaigns focusing on budgeting, ROI, and demographics can help plumbers earn big using Google Ads.

Depending on the target city for plumbing jobs, Google Ads might be less costly than you think. In any of the cases, we recommend you hire a Google Ads-certified manager.

A Few Tips for Advertising Your Plumbing Company on Google Ads:

Use Specific Keywords in your Google Ads Campaign for higher conversions

Google Ads is a powerful tool for plumber marketing and sales. It allows you to create ad groups, use keywords and set daily or lifetime budgets. Google uses an algorithm to determine which ads are shown when a user searches for your product or service. If you target specific keywords you can get higher conversions for your plumbing advertising campaign.

Use Specific Location or Industry Targeting in Google Ads for Your Plumbing Ads

Google Ads offer a variety of features that allow you to target only people in your area. This helps create a more efficient ad campaign and increase the rate of conversions. Google Ads offers a variety of ways to target your campaign. For example, you can target by website type (e.g., Google), industry (e.g., healthcare), location, or interests.

Use Negative Keywords in Your Plumbing Google Ads Campaign

Negative keywords are words and phrases that are irrelevant to the advertiser’s business. The basic idea is that these words or phrases should not be used in the ad text. This is a must-do for Google Ads advertisers, especially those who want to keep their ads out of certain parts of the Google Search Network

Test Multiple Landing Pages of Your Plumbing Website

There are many different types of marketing strategies being used in businesses today. One strategy that is more prominent these days is the use of landing pages. Landing pages are a type of website that offers a single-page website with one specific call to action. When people land on this page, they are directed to make a purchase or sign up for a service. For instance, if you own a plumbing company, you might advertise with a landing page that says, “Free estimate.” The purpose of using a landing page is to make it easier for customers to find what they’re looking for.

Examples of Google Ads for Plumbers

google ad examples for plumbing companies
google ad examples for plumbing companies
plumbing company google ad examples
plumbing company google ad examples
plumbing ad examples
plumbing ad examples
plumbing company google ads
plumbing company google ads

5. Facebook Advertising for Plumbers

Facebook advertising presents a dynamic platform for plumbers to reach a broad audience, leveraging detailed targeting and creative ad formats to capture attention and drive service inquiries. By harnessing Facebook’s extensive user base and data-rich targeting options, plumbers can effectively promote their services to the most relevant audiences, from homeowners experiencing plumbing issues to those undertaking home renovation projects. This tailored approach allows for efficient use of advertising budgets, maximizing visibility among potential customers actively seeking or likely to need plumbing services.

Strategies for Effective Facebook Advertising:

  • Targeted Advertising: Utilizing Facebook’s demographic, geographic, and interest-based targeting to reach potential customers who are most likely to need plumbing services.
  • Visual Content: Crafting engaging visual ads with high-quality images or videos of completed projects, happy customers, or informative how-to guides related to common plumbing problems.
  • Customer Testimonials: Featuring positive reviews and testimonials in ads to build trust and credibility.
  • Special Offers: Promoting limited-time discounts or bundle deals to encourage quick decision-making and attract new customers.

Optimization and Measurement:

  • A/B Testing: Regularly testing different ad elements, such as headlines, images, and call-to-actions, to determine what resonates best with the target audience and drives more inquiries.
  • Retargeting Campaigns: Implementing retargeting ads to re-engage users who have visited the plumbing service’s website but haven’t made a booking, reminding them of the services offered.
  • Conversion Tracking: Setting up Facebook Pixel on the plumbing service’s website to track conversions from ads and understand how users interact with the site post-click.
  • Ad Performance Review: Analyzing ad performance metrics within Facebook’s Ads Manager to gauge the effectiveness of campaigns, optimize ad spend, and refine targeting strategies over time.

Facebook advertising allows plumbers to connect with their local community and beyond, showcasing their services and expertise to a targeted audience. Through strategic ad creation, targeted campaigns, and continuous optimization, plumbers can effectively increase their service inquiries and customer base, achieving a higher return on investment from their advertising efforts.

Facebook Ad Examples for Plumbers

example ad for plumber
example ad for plumber
example of ad for plumber
example of ad for plumber
plumber ad
plumber ad
plumbing ad
plumbing ad
facebook plumbing ad
facebook plumbing ad
facebook advertisement for plumber
facebook advertisement for plumber
plumbing advertisement example
plumbing advertisement example
facebook plumbing ads
facebook plumbing ads

6. Advertise Your Services To Existing Customers with Email Marketing

email marketing template for plumber
Use an attractive and responsive email marketing template to improve your brand’s impression with potential customers.

Email marketing is the best option to personally reach your existing customers of your plumbing business. It can be a productive and efficient method for developing relationships that increase the chance that old customers choose your plumbing business when their pipes get clogged.

Email marketing offers plumbers a direct line to engage customers, combining value and business growth through:

  • Building Subscriber Lists: Tailoring content to attract sign-ups with offers, guides, or service discounts.
  • Personalized Content: Delivering maintenance tips, service reminders, and special offers based on customer interests and needs.
  • Segmentation: Using customer data like location and service history for targeted messaging.
  • Automated Campaigns: Streamlining communication with welcome series, follow-up emails, and re-engagement efforts.

For effectiveness and compliance, plumbers should:

  • Track and Analyze: Monitoring key metrics to refine email strategies.
  • A/B Testing: Experimenting with different email elements to improve engagement.
  • Legal Compliance: Adhering to email marketing laws to maintain trust and respect.
  • Responsive Design: Ensuring emails are mobile-friendly for accessibility.

This approach nurtures customer relationships, sets the plumbing service apart in a competitive market, and encourages revenue growth by keeping the business top-of-mind.

Social Media Content Marketing

Using social media advertising is an effective method to reach the ideal target market for your plumbing business. Don’t worry if you don’t have a social media account; it isn’t too late to get started.

Some of the favored social media advertising platforms are Facebook, Instagram, TikTok, Twitter, LinkedIn, and Pinterest.

Clearly define your target market

It’s best to figure out the platforms that best suit your plumbing business. You can do this by taking a second to think about your ideal customer.

Think about the demographics and possible interests of your ideal plumbing customer. Then try running an ad to see if you get any leads. If you want to improve the likelihood of getting a return on ad spend (ROAS) you might want to contact a digital marketing agency to handle your digital advertising.

Various social media platforms also offer an opportunity to create paid ads. Similar to PPC ads, you can also create Facebook advertisements. Instagram, LinkedIn, and Twitter each offer their own set of advertising services.

Tips to Run Effective Social Media Promotion for Your Plumbing Company

Be Consistent on Social

To succeed in social you need to be active. Make a solid 3-month content strategy that includes both long-form and short-form content. Social media is a platform that you can use to grow your audience. You can be unique or blend into the crowd, but you need to make an effort.

Engage with Influencers in the Home Service Industry

Influencers are a critical part of the home service industry. They help promote your brand and increase revenue through word-of-mouth marketing. A successful influencer campaign is one in which the influencer is sharing content that complements your brand and sells your product or service. If you have an influencer marketing campaign, this article will provide you with ideas on how to nurture the relationship between you and your influencer.

Comment on Posts of Home Service and Industry Leaders

plumber social media growth strategy
Follow and comment on accounts of industry leaders to get more people looking at your account

By commenting on posts of home service and industry leaders you can improve the number of eyeballs that hit your account. We know it’s time-consuming and super unscalable, but no one said this would be easy.

7. Take a Close Look at your Plumbing Website

Nothing provides better promotion than your very own plumbing website. Website designing is essential for personalization and conversion since campaigns or ads don’t end till a user converts into a consumer.

Several design elements can close the business deals on plumbing companies from a clean codebase and CTA (calls to action). Web designing also links with SEO to generate more revenue and leads, making it even more compelling from an advertising viewpoint.

An effective method is to keep your plumbing site clean and simple so that customers can find the required information quickly.

plumbing website example for advertising
Example of a modern website design for a plumbing company. Ignore the text and grammar issues as this is just a design example.

Elements of a Successful Plumbing Website

Listed below are some of the vital elements of a plumbing website that converts into productive leads:

  • A professional logo and name.
  • Unique selling points.
  • The locations you serve
  • Your contact number
  • An approachable way to request work
  • List of plumbing services provided
  • Accreditations and awards
  • Photos and/or reviews to ensure your work
  • Photos of your team
  • Your company history

If you never had a chance to create a website before, don’t worry. There are many accessible and affordable tools to create websites, such as WordPress or Wix for website creation and Canva or Looka for professional logo design.

Generate Leads with Effective Plumber Advertising

As an owner of a plumbing business, it’s stressful to manage all aspects of your industry. Advertising is somewhat that is often neglected as it requires effort and time. You might be already busy putting that effort and time into your business to help your customers.

At JetRank, we can help you build effective advertising campaigns to focus on growing your business and nurturing leads. As a full-service company, we offer SEO services, social media marketing, PPC campaign management, etc., to fit your business needs.

With our affordable and transparent pricing, you will never be in doubt about our pricing plan. At JetRank, we provide you with all the relevant pricing and information for our services to make your business’s correct decision.

If you’re ready to start your plumbing business with digital advertising, speak with a strategist or give us a call today. Or, contact us online to bid for a free proposal!

We look forward to working with you!

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Roger Avila

Roger is an SEO Manager at JetRank based out of San Diego, CA. He has been in the SEO industry since 2016 and has helped hundreds of companies with their SEO.
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