Onsite SEO: Definition, Importance and 7 Step Guide


Onsite optimization is one of the fundamental processes to get a high rank and run a successful SEO campaign. First, a website is to be adequately optimized, and then other SEO factors come to the campaign. You have to make your website user-friendly to maximize the chances of getting ranking, and for that, you need onsite optimization.

In this article, you will learn all about onsite optimization. Use these tips to strengthen the base of your website SEO.

What Is Onsite SEO Optimization?

Onsite optimization is also known as on-page optimization because the changes will occur to the website pages. It is the practice to optimize web pages and make them visible for search engines to find. This process will improve website professionality and provide ranking and organic traffic.

A website needs to learn and understand search engines language and algorithms. You can utilize your efforts and resources for onsite optimization so that search engines find your website. It will help search engines to crawl and index your website content. Onsite optimization will give authority and build the trust of your brand.

Why Is Onsite SEO Optimization Important?

Onsite optimization provides clues and factors to search engines to understand your website content. It also helps to identify the content relevant to the searcher query.

Search engines’ algorithms are updating with time. Being aware of search engines algorithms is essential for SEO. Make sure your website content is visible to users and is optimized appropriately according to the latest practices in onsite optimization.

One of the best advantages of onsite optimization is that you have the authority to make any changes. During optimization, you are the boss, and if there is any issue, you can solve it quickly without a third party.

Search engines love those websites which are for the user’s information. Onsite SEO optimization will make it possible. It helps SEO campaigns for both humans and search engines. A website provides content and makes it visible to the targeted audience and customers. Every factor in onsite optimization is essential. If you put your resources and time into onsite optimization, you will boost website traffic and rise in search engines. It’s up to you how better to implement it.

Some critical onsite optimization factors will help you improve your website authority and content.

Onsite SEO Optimization Elements

We discussed onsite optimization and its importance. Now let’s move on to the practical procedures of onsite optimization. Some of the most necessary elements are as follows.

1. Title Tag

The title tag is an HTML tag present in the head section of every webpage. It provides information about the subtopics and tells visitors what they will find on the web page. The search engine results present the title tags as clickable links and window browsers.

If your title tags are inaccurately written, it will affect your SEO campaign. Make sure to optimize its title tags.

Use keywords for each page in the title tags. It will help you rank for appropriate intent. Try not to write titles just for keywords, but keep it natural.

As for Google, you can write title tags up to 70 characters. Do not overload your title with a bundle of keywords. Search engines penalized keyword stuffing. Focus on one keyword and make it relevant to the niche. Include your brand in the title. For example, “The ultimate guide to onsite SEO optimization in the 2022 – jetrank blog”.

2. Header Tags

Header tags are HTML elements used to denote the heading and subheading of the content. It follows the hierarchy in sections like H1-H6, which generate structure and give importance to the site’s content.

Header tag is a crucial element in onsite SEO optimization. They are the way to communicate with visitors. Descriptive, keyword-rich, and clear header tags assist the user in understanding the content. It also provides easy access to specific information and makes it enjoyable to read.

While writing, the content must follow the sequence of headings. Like H1, H2, H3, H4, H5, H6. SEO does matter for the H1 header, and you have to use H1 only once and not use H1 the second time. It will affect your content negatively.

3. Meta Description

The meta description is a short description that appears below the title in search results and is influential in onsite SEO optimization. It provides information about the page. It helps users search for something and see the description below to see their desired content within it. The user will click on it. The meta description can bring traffic from social media. When your content is shared on social media, structured markup brings clicks to the site.

Try to write your Meta description up to 160 characters. Google allows up to 220 characters, but for better SEO, if not more than 160. If your site is mobile-friendly, you can write Meta descriptions up to 120 characters because gadgets cut off Meta descriptions at 120 characters.

Keywords play a vital role in ranking. You can also include your entire keywords in Meta description and avoid numeric characters like @, &, *.

4. Image Optimization and Alt Tags

Images on your website are a good way of providing information in one frame. If your images are not appropriately optimized, it will slow down your website, which will cause an increase in bounce rate.

Images have an essential role in ranking. It provides additional ranking opportunities at Google image search. The optimized image will improve user experience and make your site load quickly. Google suggests that if a site is loaded within three seconds, it is a speedy website. That’s why you need to compress your site images up to 90Kb in size.

The most influential factor about images is relevant to your niche. Upload those images which support your content.

An alt tag is an element that is operated to optimize images. Alt tags are like SEO for pictures, and search engines value images in ranking. It means visitors may come to your site with photographs and illustrations. Therefore you have to add alt tags to the site images.

Write a descriptive and specific to niche alt tags. Don’t overload your alt tags with unnecessary wording. Keep alt tags short up to 125 characters and use keywords with a natural look. Be careful with keywords and avoid keyword stuffing.

5. Mobile Responsiveness

A mobile responsive site means a site that loads on any gadget. It is an on page seo technique to optimize your site that your site content and structure provide unbroken viewing to various devices.

Since 2015, Google has been testing the website to see if it works on mobile. It scans every page load time, mobile responsive design, and best mobile practices. If a website is not responsive, Google penalizes it and lowers its search ranking.

Make your website mobile responsive and avail yourself of the opportunity of lead generation from 70% of the total searches.

6. Internal Links

Internal links are a process to link your website pages with one another. A page is a hyperlink with another page, and it sends a reader to other pages of your website. It is a core method of onsite SEO optimization because it helps search engines crawl and index your website pages. It also provides an opportunity for search engines to understand and absorb more information about your website.

Internal links improve user experience. Visitors experienced and discovered more content and information on your website. Linking your content to other relevant pages increases your trust in your visitors by providing keen knowledge of the niche.

The anchor text that is hyperlinks are keywords related to other pages. Try not to use the same keyword again for other pages.

Your website’s internal linking funnel authority and relevancy come from backlinks. But when your site authority is exceptionally high, internal links are more important than backlinks.

7. Structure Data

Structured data helps search engines to understand your site content better. Structure data is the onsite SEO code you put on your pages. Search engines put structured data as a rich snippet which increases the chances of clicks.

Structure data multiply your search results. It will show more information about your product and the services you offer.

Nowadays, voice searches are an updated development of search engines. If you want to optimize your site for voice searches, proper implementation of structured data markup will help you.

On Page SEO Services: 18+ Expert Optimization Strategies


Keep onsite SEO at first place in your SEO campaign and invest your resources and time. The above-described factors will develop your website and boost your site’s organic traffic. By following the proper procedure, you will satisfy the audience.

Onsite optimization is the easiest part of SEO. It includes elements in your complete control and does not need much technical knowledge. If you know the basics of SEO and website, you can do it. There are tools available for onsite SEO which make it easy. If you are still confused, then hire a professional SEO expert.


On This Page

Get a 25% Better Marketing ROI with JetRank

Roger Avila

Roger Avila

Roger is an SEO Manager at JetRank based out of sunny San Diego, CA.

Get 25% Better Marketing ROI with JetRank

Rated 5/5
- from over 450 reviews