Complete On Page SEO Checklist For 2023

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Having a great website is only the first step in optimizing your digital presence. On-page SEO has the power to take your website to the next level by ensuring that search engine crawlers can easily find it. By implementing on-page SEO techniques, you can create content that is optimized for organic search traffic, bringing countless new visitors and customers to your website.

If you want your website to rank high on SERPs, you must perform on-page SEO. Whether you’re a new website owner or an experienced SEO pro, this complete On-Page SEO Checklist for 2023 will help you get the most out of your online efforts.

What is On-Page SEO?

To get a good grasp of on-page SEO, let’s first dive into its definition and explore how we can begin implementing it.

On Page SEO Graphics

On-Page SEO refers to the optimization of your website’s content, titles, and HTML tags for search engines. It’s a very important part of your SEO strategy and can help you rank higher in search results. 

On-page SEO is important for your business because it can increase traffic and revenue. But it’s important to remember that search engines like Google use a number of factors when determining how your website should be ranked in the SERPs.

The goal of on-page SEO is to make your website easier for users and search engine robots to navigate. It also helps you achieve better ranking on search engines, and it can lead to increased site traffic from organic searches.

As with all SEO strategies, effective on-page optimization requires a thorough analysis and a detailed plan for implementation. This should be based on evidence-based measures and designed to achieve desired KPIs. A failure to implement such a plan can result in adverse effects, such as harming your keyword rankings or leading to a drop in conversion rates.

Why is On-Page SEO Important?

On-page SEO is an essential aspect of digital marketing because it allows your website to be seen by more people than if it wasn’t optimized for SEO. It is a cost-effective strategy that can yield high-quality traffic and leads and is a great way to lower customer acquisition costs over time.

Google, Bing, and other search engines use on-page SEO as one of many factors to determine a website’s position in its results. It is one of the most vital aspects of SEO, but it also requires a lot of time and effort to optimize correctly. Keeping up with the latest on-page SEO trends is essential to maintaining your competitive edge. 

Your Complete On-Page SEO Checklist to Help you Get Started

Complete list of On Page SEO Checklist

Your on-page SEO is what makes your website a top resource for people looking for your products or services. It’s a combination of content, site architecture, and HTML elements optimized to attract search engines and new visitors.

The goal of on-page SEO is to communicate what your page is about and how valuable it is to searchers. This way, Google knows what to rank your page for, and users will find your site when they search for a related term or phrase.

Not sure how to begin optimizing your website for search engines? We have created this comprehensive on-page SEO checklist as a reference to help you out.

✅ Crawl your website pages.

With a quick overview of all the search engine-indexed webpages, you can be sure that your website content is well-organized and visible to a larger audience.

With a website page overview tool, you can quickly and easily get a comprehensive view of all the pages search engines have indexed. This allows you to identify potential optimization opportunities and ensure search engines properly index your content.

✅ Perform an SEO audit.

An SEO audit is an excellent way to find any structural issues with your website that could affect your search engine ranking. This can help you make positive changes to boost your website’s rankings.

You should always regularly audit your website and your competitor’s sites. This will ensure your site is on top of all the latest changes Google makes to its algorithm.

Once you have an idea of where your site is currently at, you can start to define your site architecture. This will give you a clear picture of where you are going in the future and how your SEO strategy will need to align with that direction.

Performing an SEO audit and properly laying out your website architecture will help you improve the overall quality of your site. It will also make it easier for customers to navigate and for search engines to index your content.

✅ Check your current URLs, page titles, and meta descriptions to see if they need to be revised or updated.

Optimizing the structure of your website is essential for enhancing its visibility in search engine rankings. To ensure that your website appears prominently in search results, reviewing and updating your current URLs, page titles, and meta descriptions is essential. Doing so can help you attract more visitors and create a more user-friendly experience for them. It can also boost the overall performance of your website.

✅ Include relevant keywords in your URL.

Keywords in a website URL

Using keywords in your page URLs is necessary to help search engines understand what the content on your site is about and can help users find what they’re looking for.

When choosing your keywords, consider search volume and user intent. The former is an estimation of how many people will be searching for the term; the latter refers to what the user is actually looking for.

✅ Add relevant keywords throughout your web page.

By including relevant keywords throughout your web page, you can ensure that the right audience finds your content and that search engines can quickly identify its relevance. In addition, these keywords will help you target specific topics and create an SEO-friendly website that is more likely to rank higher in search engine results pages.

✅ Avoid keyword stuffing.

Keyword stuffing is a huge mistake that marketers make when creating marketing campaigns, particularly for the first time. Not only does it not benefit search engine optimization, but it can also create an unpleasant and confusing reading experience for your readers. To ensure your content is optimized for search engines and enjoyable to read, use keywords sparingly and focus on creating quality content that engages your audience.

✅ Define your target customer.

Defining your target customer or audience is crucial to on-page SEO and will affect everything you do in your SEO strategy. Understanding your target market can help you create marketing content that speaks to them directly, leading to more conversions and, ultimately, more ROI for your business.

Determining your target audience involves researching your current customers and analyzing their demographics, purchase history, and buying habits. It also includes studying your competitors and where they are targeting their target audiences to gain valuable insights into your own target market. Then use that insight to build your buyer personas and define a group of people likely to engage with your brand. Once you know this information, you can develop your entire SEO and content strategy to reach them.

✅ Carefully review and edit page content to ensure accuracy and quality.

Having accurate, up-to-date information on your website is essential for effective marketing and customer engagement. It’s crucial that website page content is thoroughly reviewed and updated regularly to ensure accuracy and quality.

✅ Add visuals on web pages.

Visual content is a critical component of any online marketing strategy, and it’s crucial that it be relevant and engaging. You’ll want to include a variety of elements, including text, images, and videos. Visual content is a powerful way to enhance your page content. It can also boost SEO and increase your online visibility.

✅ Ensure that your visual content is optimized for SEO.

Having high-quality, relevant images on your web page can help your content stand out from the crowd and increase the number of clicks it gets in search. But if you don’t optimize your images for SEO, it will be very hard for Google to understand what they mean and how relevant they are to the page’s content.

✅ Add internal links to your page content.

Adding internal links to your page content can help search engines crawl and make sense of your site. They also establish a clear hierarchy and spread link equity.

Smart SEOs use internal linking to strategically boost the authority of their sites’ pages. They typically do this by linking from high-ranking pages to low-ranking or orphaned pages that need a little extra SEO love.

But internal linking isn’t the only way to boost a page’s ranking potential. You can also improve its performance by building backlinks from other relevant websites.

✅ Conversion Optimization

Conversion rates are essential for businesses because they’re a great way to measure the effectiveness of your website. In fact, boosting your conversion rate is one of the best ways to generate more leads and revenue from your website.

If you’re unfamiliar with conversion optimization, it’s an important and complex process that requires dedication and a lot of analysis. If you try to optimize your site in a short period of time, you’ll likely fail.

Every page of your website is an opportunity to lead visitors to a conversion. To maximize these chances, you should include a call-to-action on each page. A strong call-to-action can be the difference between potential customers leaving your site and making a purchase or signing up for your service. Utilizing call-to-action on all website pages will help you make the most of every visit and increase conversions.


Creating and maintaining an on-page SEO checklist is a valuable resource that can help you boost your website’s visibility and get the best possible results. If you follow all the SEO recommendations for on-page optimization, you can be sure that your website is set up correctly for search engines. This will likely lead to higher rankings and more visitors in the long run.

I hope this checklist was useful in helping you to master the fundamentals of on-page SEO. With it, you can create a better user experience and ensure that Google understands and loves your pages.

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Roger Avila
Roger Avila

Roger is an SEO manager at JetRank

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