Off Page SEO: Definition, Techniques, Examples & Strategy


Off-page SEO is a practical and powerful SEO element for ranking high and gaining traffic. If you want to improve your site viewership, you must focus on off-page SEO in your SEO campaign.

In this article, we are going to discuss off-page SEO. You will get your answer related to off-page SEO.

What Is Off-Page SEO?

When you hear and read off-page SEO, backlinks might be the first thing that comes to your mind. But off-page SEO is not only about link building. Links building is a part of the techniques used in off-page SEO.

Off-page SEO optimizes your site outside of the website for achieving leads and conversion. It will improve your website ranking in search results. All of the practices are functional outside of the website. These practices will not be in your control.

What Is the Importance Of Off-Page SEO?

Everyone wants to improve their site visibility and authority. What if you do that outside of your site? It will allow you to progress in every aspect of your website. That’s why you implement off-page SEO to your website.

Search engines examine multiple factors of a website before indexing and ranking a website. It is hard to rank only through the content, but when you put link-building, an off-page SEO technique, in your SEO campaign, it will help you organize your site SEO. Search engines care about what others think about the website. It’s a vital factor in off-page SEO to authority your site.

In addition to the above, expertise, authority, and trustworthiness (E-A-T) has a meaningful role in bringing the website to SERPs. All of these three are related to off-page SEO. Google wants to rank those expert and authority websites that provide quality content on a particular topic. To win the trust of the search algorithm, it is possible through the type and number of incoming links.

What Is the Difference Between On-Page And Off-Page SEO?

On-Page SEO

On-page SEO is to deliver quality content that is optimized with keywords. Title and headers are crucial elements of on-page SEO. The complete analysis inside of a website is on-page SEO. Interlinking is one of the tricks in on-page SEO, where every page is interlinked with each other. Additionally, you have to optimize alt tags and Meta descriptions of the website. Overall, on-page SEO is the name of looking at a website’s content.

Off-Page SEO

Off-page SEO includes backlinks from an authority website. The promotion of the website is performed. It is an influencer outreach method. If related to the content, then a guest author’s contribution is necessary. Off-page SEO required social media engagement and forum submission. It is different from on-Page SEO because it includes techniques executed outside the website. Overall off-page SEO is looking for popularity among others of the website.

What Are the Off-Page SEO Techniques?

Off-page SEO directly affects the domain authority (DA) of the website. Domain authority is a ranking score that defines the ability of the site visibility in SERPs. This score improved by applying the different methods of off-page SEO.

Below are the proven practices that could improve website domain authority and ultimately rank high.

Create Backlinks with A High Authority Site

Backlinks are the core of off-page SEO, and it is a technique that is essential for every website. Search engines determine where your site is linked and value the site authority. Domain authority of a website increases when it is linked with multiple websites related to the niche. To gain high domain authority, you need to get backlinks from the site with high domain authority.

If your site has high-quality content, people will link your domain to their site. These links are natural links that are the best ranking factor and will increase your site’s trust.

Additionally, you can also gain links from an authority site. These are backlinks created through self-promotion.

Link building requires time and effort, but your site’s search visibility will improve when done correctly.

Use Social Media For Domain Promotion

Social media platforms are the best place to extend website content to people. Social media brings clicks to the site. It also provides the opportunity of backlinks from popular social media platforms like Facebook with a domain authority of 96. Google crawled social media platforms in the same way as other sites.

Guest Posts Are the Best Way To Backlinks

Guest post is a content-based promotion of the domain. It includes an article on another website, and your domain is hypertext within the writing with a specific keyword. When readers reach the content, they will click on the anchor text, and you will gain a click. Keep in mind that the site where you will place your link is relevant to the niche.

Guest posting cost. The donor website will ask for money from placing your site link to their website. Try to gain backlinks from high domain authority and high traffic sites.

Forums Improve Communication and Collaboration

Forums are online discussion platforms that allow users to converse on different topics. It will introduce your site to new customers and share your site content with the members of a forum. You can add your site content with the link when someone wants an answer. It required time to build trust among the members of the forum. Join those forums which are related to your site niche.

Build A Brand to Funnel Off-Page SEO

The powerful way to improve your off-page SEO is to build your brand. It will increase your trust and authenticity. People will prefer your site to search for a query and share your content with their friends and family. A brand can be your domain name, product, or service. The most important benefit of a brand is natural links, which funnel your site’s visibility and credibility.

Content Marketing Increases the Volume Of Traffic

Content marketing is involved in both on-page and off-page SEO. Content marketing creates content that others want to share and link content on their sites. Guest post is the best example for that case. Therefore, content marketing is a way that raises website reputations and brings quality traffic.

Off-Page SEO for Local SEO

Google my business (GMB), and citation are two ways of local SEO which enhance off-page SEO. GMB is a method to list your business in local searches and google maps. While citation is to list your site in trusted online directories. It tells Google that your website is safe to trust. If you are selling your services, then local SEO is crucial. People want to buy services from locals, and you need to follow local off-page SEO.

Events Contribute to Off-Page SEO

Online events like webinars can boost your brand name. It is beneficial for the audience, and they stay updated on your business. Event is an off-page strategy that achieves the branding and conveys your services. Online events are an excellent source for attendance rates compared to in-person events. Participants join it because no travel is required.

Reviews Are Great for Reputation Management

Positive reviews can improve buying decisions. Google analyzes reviews, and it can influence your ranking in search results. Try to create a subsection under your content and products for gaining reviews. It improves customer service and gives you more essential things about your services. It is a marketing technique that consumers do for you.

Off Page SEO Examples

Understanding off page SEO is easier with a few examples. Since Google and other search engines rely on backlinks to validate the authority of a website it’s crucial to learn link building strategies. Some popular off page seo examples include:

  • Guest Posting on other high authority sites to build links
  • Reaching out to websites that link to your competitors and asking for a link
  • Getting people you typically network with to link to you
  • Publishing high quality content, ranking it then getting links
  • Creating an online tool that helps people and getting links to it

Off Page SEO Strategy

Creating an off page SEO strategy is crucial for effective off page seo. Here are a few steps for an off page SEO strategy:

  1. Gather all the websites linking to your competitor
  2. Get their emails
  3. Reach out to the website owners
  4. Ask them if you can write a guest post for them
  5. Write the post
  6. Get the post published with a link

Off Page SEO Checklist and Qualification

An off page SEO checklist can help improve your off page seo. Below are some steps to consider when building backlinks to your website. 

Domain Authority of website that will link to you

Domain authority is a score of website performance and quality. If you gain a do-follow link in a high DA website, it will improve your site DA. High DA sites help the lower DA site. Domain authority from 40-50 is measured on average, and from 50-60, it is good. While above 60, it is an excellent site with a high domain authority score.

Site Traffic of referring domain

When you link your content to a website, check its traffic. High traffic means a high volume of readability of the content where you link your site. It will improve your site traffic. Both the quantity and quality traffic are best for backlinks. High quantity means brand awareness and visibility, and high-quality traffic means a high conversion rate.


High DA sites are essential in off-page SEO, but you need to analyze the site’s relevancy. The relevant website has better content that matches search queries. In addition, it will achieve a high ranking.

Type Of Links

Two types of backlinks are involved in link building. Do-follow links allow Google to index the traffic from the association’s source. Google also observes the number of do-follow links. High numbers of do-follow links with multiple relevant sites are more valuable.

The other type is no-follow links. Google will not follow such links which are present in the content. No-follow links are not giving any value to your site ranking. It was introduced to stop web spam.

Affordable SEO Services: Does Cheap, Low-Cost SEO Work?

Final Thoughts

Off-page SEO is the basis of site promotion. It is not only to link your site with other authority sites, but it also involves branding, high-quality content, and optimizing the host site. Digital marketing without off-page SEO is a waste of time and resources. When you get your branding and other fruitful services of an SEO campaign, then start off-page SEO and achieve the desired results.

On This Page

Get a 25% Better Marketing ROI with JetRank

Roger Avila

Roger Avila

Roger is an SEO Manager at JetRank based out of sunny San Diego, CA.

Get 25% Better Marketing ROI with JetRank

Rated 5/5
- from over 450 reviews