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Local SEO Software: 10 Best Tools Reviewed

If you’re looking to enhance your local SEO strategy, you’re in luck! We’ve put together a list of some of the best local SEO tools you can use to boost your rankings. Whether you want to check up on your local competitors, optimize your content, or create a local presence, these tools are sure to […]

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If you’re looking to enhance your local SEO strategy, you’re in luck! We’ve put together a list of some of the best local SEO tools you can use to boost your rankings. Whether you want to check up on your local competitors, optimize your content, or create a local presence, these tools are sure to help!

1. Ahrefs

Ahrefs is a popular tool for analyzing the effectiveness of your SEO strategy. It provides an extensive keyword database and competitor analysis. In addition, it offers a Site Audit tool and Rank Tracker.

While it is not a free tool, it does have a trial. If you want to get a better idea of how Ahrefs works, you can try it for a month.

Aside from the Keywords Explorer tool, Ahrefs also has a Site Audit tool, which shows you the internal backlinks and anchor texts of your website. This is a feature that is quite useful, though it can be confusing for beginners.

One of the most important benefits of Ahrefs is that it has an enormous backlink database. You can search for keywords and view their backlinks, referring domains, and more.

Another benefit is that Ahrefs updates its backlink data regularly. For instance, it updates the backlinks of your site every 15 minutes. However, the data provided is not always accurate.

2. Bright Local

BrightLocal is a user-friendly, all-in-one reporting platform that focuses on local SEO. The tool regularly audits local listings and provides a grid-style view of a targeted area.

BrightLocal offers a variety of tools to help your local SEO campaign. These include a citation finder that finds local listings across the web, reviews management and a mobile-friendly SEO tool. It also offers a local grid reporting tool that shows where your business ranks in the local SERPs.

3. Whitespark

Whitespark is a local SEO company that provides services to help businesses succeed online. Its flagship product is the Citation Finder, which is used by marketers to build quality citations for their business listings.

Whitespark also offers a local rank tracker, which can monitor local search performance. The tool allows users to view results for up to three keywords. Using this feature is a great way to see where competitors are performing well and find opportunities for improving your ranking.

Aside from the local search feature, Whitespark has a number of other tools that can help you improve your online presence. They include the Google Review Link Generator, which can help you generate a link for your site.

Whitespark also offers a free 14-day trial period. After which you can choose from four different plans. Depending on the plan you select, you can enjoy features like local citation management, local ranking tracking, and local reputation management.

If you are looking for a more comprehensive, streamlined local search tool, you might consider a paid option. Growthbar is a good example. This tool analyzes a website’s performance on search engine results pages, and provides recommendations to improve it.

4. Moz Local

Moz Local is a local search optimization tool that helps you manage your business listings across the web. It includes features like local SEO, social media integration, and reputation management.

The product is designed to help small and enterprise businesses get found online and build a strong online presence. Moz Local offers an easy-to-use interface that makes a lot of mundane tasks automated.

Aside from checking your website, Moz Local can also help you measure how many customers you’re reaching. This includes reviews and clicks on your listing. It also helps you identify any potential issues that could harm your search results.

You can also use Moz Local to publish new information to Google and Facebook. As part of its reputation management tools, you can publish Q&As, specials, and photos to boost your visibility.

The product is designed for both beginners and advanced SEO practitioners. It has a clean user interface and a wide array of features. One of the most interesting is the Check Listing feature. With this, you can check if your business’s online listing is complete.

The product also has a citation tracker. By tracking and monitoring citations, it helps you maintain consistent business information.

5. Yext

If you are looking to optimize your local online presence, there are a number of tools out there. The best of these are free or cheap, but they can help you see more results from your search engine optimization efforts.

Yext is a powerful tool for tracking and monitoring your local SEO efforts. You can use the Yext tracker to measure your search results by location, ZIP code, or keyword.

Besides displaying your business location, Yext also allows you to respond to customer reviews, manage your special offers, and track your listings. They also offer integration with Facebook, Google, and Alexa.

Using a well-chosen SEO tool can yield big benefits. It can save you time and effort, and improve your search rankings in the process. This is especially true if you’re relying on local customers to make your sales.

For example, the site inspector tool can give you ideas for new keywords. Additionally, it can help you measure your domain authority.

Another useful feature is the reliable reputation builder. This lets you respond to customer reviews in an authentic way. Aside from that, the Rank Tracker is a good way to see how your business ranks against the competition.

6. SERanking

SERanking is another great alternative to Ahrefs. The company has an elaborate dashboard, and its price point is attractive.

They have a rank tracker, on page seo auditor, competitor analysis tool and more.

7. Serpstat

Serpstat is a comprehensive local SEO tool that offers a number of robust features. You can use Serpstat to do keyword analysis, competitor analysis, site audits, and backlink analysis. It also provides keyword suggestions, an ongoing analytics report, and continual crawling.

In addition, it offers a white-label feature for your own domain. Lastly, it comes with an API & integration. This means that you can integrate your SEO software with a multitude of other sites.

While Serpstat may not be the prettiest of local SEO tools, its features and pricing make it a good choice. There are four tiers of pricing, including a free plan, a standard plan, an advanced plan, and an enterprise plan. The standard plan starts at $149 a month.

The keyword research tool in Serpstat shows you the number of results for a certain keyword, as well as the competitiveness of the keyword. You can also find related keywords, and even country-specific keyword trends.

You can also find keywords that are more likely to generate search volume. Serpstat’s local search optimization tool provides a number of other features, such as rank tracking, competitor analysis, and continual crawling.

For small businesses or startups looking to gain exposure online, Serpstat’s pricing is surprisingly affordable. You can choose to pay $149 a month for a basic plan or $299 for an advanced one.

8. Ubersuggest

It is important to use the right local SEO tools for your website. The best ones help you get the results you need in the shortest time possible. They also make your search optimization efforts easier and less tedious.

One of the most popular local SEO tools is GrowthBar. This tool lets you track your keywords and competitor rankings and provides you with a detailed report. You can also monitor your rankings in Google My Business and on the Maps app.

The advanced web ranking tool is a great tool for tracking your competition’s strategies and keywords. It allows you to see deep metrics such as domain authority, new competitors and estimated page views.

9. GatherUp

A strong local search presence is essential to generating more conversions. But local SEO requires the right tools to maximize the potential of your local search strategy. This article will introduce you to some of the most popular tools that can help you with your local SEO efforts.

GatherUp is an online review management tool that helps businesses improve their customer experience by tracking and analyzing their online reviews. It also helps them manage their reviews and respond to feedback. Among the features it offers are a chatbot, automatic reviews, and rank tracking.

GatherUp’s Pro Plus plan costs $119 a month per location. Besides reviews and ranking tracking, it offers access to 45 online review sites, a review management tool, and access to Google+ and Foursquare.

10. SEM Rush

Semrush is an industry heavyweight and a powerful local search optimization tool. The company offers a white-label feature, tracking and response management, and local heatmaps. SE Ranking’s pricing is flexible and great value for money.

Semrush has a wide variety of tools for a range of different marketing needs. Some of the most useful features include competitive intelligence, local listings management, review management, and more.

What are the best WordPress Local SEO Plugins?

The best WordPress local seo plugins are Yoast, WP Google Maps and structured data schema

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Let’s start hitting your business goals. Contact us today to speak with one of our digital marketing experts.

Roger Avila

Roger Avila

Roger is an SEO Manager at JetRank based out of sunny San Diego, CA.
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