How to Do Keyword Research for SEO Step by Step

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Doing Keyword Research is an important part of SEO. By knowing what keywords to research you can target the most relevant traffic. However, it is not as easy as just looking up keyword information in the search engines. You need to make sure you’re getting the most comprehensive data possible. To do this, you need to use the right tools.

Long tail Keywords

If you’re new to SEO and need a little help finding your niche there are many tools you can use to find long tail keywords. before you start dumping keywords into your content there are a few things you need to know.

The best way to go about this is to perform a gap analysis this is a process that reviews your site content to identify untapped keyword topics. Once you have the data you can use it to write a more targeted piece of content.

You can even get a few long-tail keywords from your competitors. When you look at your competitor rankings you can see if they are using the long tail variants of the popular main keywords.

One of the best ways to find long tail keywords is to use the Google Search Console. Here, you can find out what search terms users are typing into the search box and then look for those words in your own site. Alternatively, you can collect suggestions from Bing or other search engines.

Another way to find long-tail keyword ideas is to search for them on message boards and forums. While you’re doing this make sure to use the correct modifiers. For instance, if you’re writing about the benefits of dog food you may want to look at a search for “human grade organic dog food.”

You can use the Search Intent feature in SEMrush to discover what a particular keyword intent is. You can also sort the results by word count, competitive density or keyword difficulty.

Before you can write a great blog post you need to first do some research there are plenty of free and paid SEO tools available that can help you uncover the keywords you need.

Using a tool such as Answer the Public will help you find the most relevant long-tail keywords. Its a simple process and will yield some of the best long-tail keywords. To get started, simply type your root keyword into the GSC select your page from the drop-down menu and then log in to view the results.

Primary Keywords

Keyword research is an essential part of any SEO strategy. A proper keyword research process can mean the difference between a successful SEO campaign and a waste of time and money this guide will walk you through the steps of primary keyword research for SEO.

The first step in conducting keyword research is understanding your target audience. This will help you identify topics that will appeal to them. You can start by searching for products and services that relate to your industry. Its also a good idea to speak to your customer facing colleagues about potential topics.

Once you identified an area of interest you can start brainstorming a list of potential keywords. Make sure you choose a keyword with a decent search volume this doesn’t mean you should only focus on keywords that are highly competitive. Instead you should choose keywords that are less competitive but are still valuable for your SEO.

Make sure your keyword appears in the title, header and meta description. Google takes these factors into account to determine your page relevance. If your keyword doesn’t appear in these areas it will be difficult for you to rank for it.

Depending on your product you may also consider secondary keywords. These keywords are variations of your main primary keywords. They can provide additional information about your product or support your primary keywords. In addition, they can help you outrank your competitors.

When performing keyword research be sure to check your results regularly. A simple way to do this is by using SEMRush Organic Research tool. Semrush will help you identify keywords that are ranking for your competitors. Depending on the plan you choose you can also do a site audit and competitor spying.

For best results, keep in mind that keyword research is a long-term process. You will need to keep an eye on your analytics and perform on and off page SEO on a regular basis. As a result, your strategy will evolve over time.

Once you identified a few possible keywords save them for future use. Remember to keep researching new keywords for your website.


The cost-per-click of a keyword depends on the competition in the industry. You can check the keyword average CPC by using the Google Keyword Planner.

Besides the cost-per-click you should also pay attention to the quality score. A high quality score indicates that your ad is relevant to the search query. This also means that the ad will get a lower Cost Per Click.

Keyword research is essential for effective paid search marketing. To start make a list of keywords and categories that you want to target next consider the estimated traffic potential of each. Finally, set a short, medium and long-term ranking goal for each of these keywords.

Remember to prioritize your keywords these should be chosen with consideration of your business value and the difficulty of ranking. However, you should avoid selecting a list of keywords with high search volume because it will prevent leads from finding your website. Instead, pick a list of keywords with lower cost per click and cherry pick the terms that have the best traffic potential.

If you’re having trouble finding a good seed keyword try searching on Google for a few different keywords. Search Console will display the search queries that are ranking for your site.

To get started with your keyword research you can use the free version of the Keyword Planner. However, if you need more detailed data you may consider investing in the paid version. In addition to providing you with more detailed keyword information the paid version will also provide you with a 10,000 report.

Its always a good idea to check the search terms report regularly to find out which keywords are triggering your ads. When you see a list of irrelevant keywords its a good idea to eliminate them from your ad campaign.

Having a well-balanced list of quality keywords is critical for an effective search marketing campaign. Without this balance, you could end up misguiding your efforts.

Using a tool like the Keyword Planner or SEMrush can make the process easier. Once you have a good understanding of what you need to know, it will be easier to decide which keywords to use for your ad campaign.


If you want to get the most out of your SEO campaign you need to have a competent grasp of keyword research. This can mean the difference between a wasted marketing dollar and a successful marketing effort. So, what is keyword research and how do you go about it.

To get started you need to determine which keywords will be the most profitable for your business. In order to do this you need to understand how these terms relate to your business and your target audience. A good way to do this is by mapping out a buyer’s journey. Basically, a buyer journey is the process people go through before making a purchase.

The next step in the keyword research process is to identify your competition. You can do this by plugging your competitor website into a competitive intelligence tool. For example, Semrush Organic Research tool will show you what keywords competitors rank for and how much traffic they’re bringing in.

When you’re identifying your competition be sure to consider search volume and difficulty. Search volume is the number of searches performed on a given month. Its a metric that can be found in Google Search Console. Having a low search volume can lead to low traffic and leads. Also, it can prevent your site from ranking on SERPs.

Keyword phrase brainstorming is another critical step in the keyword research process. During this step you generate a list of phrases related to a topic bucket. However, you’re not looking to produce a final list of keyword phrases. Rather, this step is meant to produce a brainstorming list of potential keyword phrases.

Once you created your list of potential keywords you need to determine the best type of page to target them. You can either target individual keywords or you can target a group of keywords at once.

Lastly, you need to decide on a medium and long-term goal while a short term goal will give you quick wins it will not bring in any traffic for several years. Similarly, a medium term goal will not get you traffic for many years.

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Roger Avila
Roger Avila

Roger is an SEO manager at JetRank

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