Six Elements of Landing Pages for Realtors
Landing pages are critical tools for realtors looking to generate leads and convert potential clients. A well-designed landing page can make all the difference in turning website visitors into leads and ultimately, clients. Six elements are particularly important to creating an effective landing page: headings, subheadings, call-to-action, background, images and testimonials.
Headings and subheadings provide clear and concise information to visitors about what the landing page is all about. They need to be attention-grabbing and to the point, while also giving visitors a clear understanding of what they can expect.
A strong call-to-action is necessary to guide visitors towards the next step in the process, such as filling out a form or contacting the realtor.
The background of a landing page sets the tone and creates an atmosphere for visitors. Choosing the right background can make a big difference in how the page is perceived.
Images are an essential component of any landing page, as they help to visually communicate the message of the page. They can also help to break up large blocks of text and make the page more visually appealing.
Testimonials from satisfied clients can help to establish trust and credibility, which is especially important for realtors.
By incorporating these six elements into their landing pages for realtors can create a more effective online presence and attract more leads.
Headline
A great real estate landing page starts with a well-crafted header that draws the visitor’s attention to the page’s most important elements. This includes the main headline, the supporting headline, and the call-to-action button.
Headlines are important for conversions, but they also matter for SEO. If you are planning to optimize your site be sure to include the right real estate seo keywords in your headlines.
The headline should be short, simple, and clear–and it should offer something significant for the user to take action on. For example, the header of this home evaluation page from Flyhomes explains that their company “beats competing home offers in Seattle.”
They also use social proof like testimonials to help their target customers understand that they’re serious about delivering high-quality service. This helps build trust and establishes a sense of rapport, which is vital for converting prospects into leads.
It’s also a good idea to include social proof throughout your landing pages for realtors, especially on pages that request contact information from your audience. This is where customer testimonials, awards you’ve won, and badges from your team come in handy.
Finally, if your real estate landing page involves a complex process such as selling a home or arranging for an appointment with an agent, consider creating a special section for that. This will help you organize and communicate with your leads more effectively, as it will be easier to track their progress and provide them with updates on their status.
It’s also a good idea to minimize the number of fields required for your lead capture form, since this will help you reduce signups and increase conversions. A few fields such as first name and email address will suffice, but more will only slow down your conversions.
Subheadings
In online writing, subheadings help to grab the attention of readers and keep them engaged. Whether it’s for an article, blog post, or website page, they are key to making sure that the content is organized and easy to follow.
If you’re writing a real estate landing page, it’s important to write clear and concise subheadings that entice readers to read more of the page. They also help to break up long sections of text and make it easier for readers to move from one section to the next.
Another great way to get people to stay on your landing pages for realtors longer is by adding images and moving visuals. This can include GIFs, videos, and interactive content that showcases your products or services in action.
These types of images can inspire your visitors to convert and will help you generate more leads. In addition, using a picture of a person rather than a generic image can help to connect your website with the emotions of your audience.
A high-converting real estate landing page should have a call-to-action (CTA) button that directs visitors to take the desired action. This could be as simple as sharing their basic contact information or booking an appointment with a real estate agent. It should also be supported by a strong sales copy and eye-catching design.
Call-to-action
One of the essential elements of a high-converting landing pages for realtors is a strong call-to-action. A strong CTA not only makes the action clear, but it also tells people that they’ll get something in return for their attention.
For example, if you’re marketing a yodeling class, your call-to-action could be “Register for a yodeling class!” This clear and direct CTA will compel your visitors to sign up for the event. Then, they’ll be able to keep track of their progress in your CRM.
Another important part of a real estate landing page is a lead capture form. A good form should include only a few fields to ensure that your visitors don’t leave your site without giving you their contact information.
Quality images are essential to any landing page. Whether they show off a new luxury listing or a stunning property in a beautiful location, these high-quality photos will draw your visitors to your page and inspire them to take action.
Ultimately, a high-converting real estate landing page should be easy to navigate and build trust with your visitors. Using testimonials, awards your team has won, and badges your brand is proud of are all excellent ways to do this.
Background
Having a nice background on your landing pages for realtors is a great way to draw attention and impress visitors. It also helps to give the page a sense of personality, which will increase conversions.
The best real estate landing page backgrounds use a variety of colors to complement the main focal point and to make the page feel more interactive. You can also experiment with a variety of color schemes to see which one works the best for your business.
A good background image can be as simple as a stock photo or as complex as a rotating set of images that showcase the best of a given city or area. The right image can be a great way to grab your visitor’s attention, especially in a busy market.
It’s also a good idea to use high-quality images that display the benefits of a particular service or feature. This can be in the form of a virtual tour of the property or a gallery of photographs showing different rooms and highlighting the interior design and layout.
The best high-converting real estate landing page will have a clear call to action and include some social proof in the form of testimonials from past clients. This is a good way to build trust with potential clients and convince them to take the next step in your sales funnel. It’s also a great way to demonstrate your knowledge of the industry and help your visitors decide if you’re worth their time and money.
Images
Images are a key part of any high-converting real estate landing page. They not only help your potential clients envision a property they might want to buy, but also establish you as an authority in the community.
It’s important to choose images that reflect the area you work in and your brand’s style. For example, if you’re a Sydney real estate agent, you might use a photo of the harbour, a mansion overlooking Bondi Beach, or a trendy Surry Hills townhouse.
You can also use images to display social proof like customer reviews and testimonials. They help visitors feel that your services are worth the cost and can convince them to give you their contact information and process a search in your lead capture form.
A good real estate landing page needs to be simple and clear. It should include a simple search function and a lead capture form that can easily be filled out with a name, email, or phone number.
The most important aspect of any high-converting real estate landing page is to be sure to provide the right amount of detail about your property in the description section. This includes details such as square footage, location, and price.
If you’re looking for a way to create a professional, effective landing pages for realtors, we recommend WordStream’s CRO Toolkit. It’s intuitive software that enables you to build gorgeous, optimized real estate landing pages in minutes using a library of templates and a drag-and-drop interface.
Testimonials
Testimonials are a powerful way to generate emotional appeal on your real estate landing page. They show your prospects that others like them have used your product and services, demonstrating how it can help them achieve their goals.
Whether it’s a testimonial video a written review or a link to a social media profile of your customers, they are one of the most effective ways to reinforce your brand’s social proof and build trust with potential clients. However, to make this content marketing strategy work for you, it’s important that your customer testimonials are authentic and relevant.
The best customer testimonials will include a face, name and company, which adds credibility and a sense of authenticity. Adding a logo also makes it easier for readers to find the review on other platforms, such as social media.
When you’re sourcing your testimonials, make sure to have a variety of people in a range of situations and backgrounds, so that users can see how the product or service worked for them. For example, if your company provides customer service software, you might interview a representative from a different department to show how it can be used in other areas of the business.
Once you’ve sourced your client testimonials, be sure to use them on your website and in any other printed materials. Moreover, be sure to send them out to your current customers and sales team, as these comments will generate positive word-of-mouth about your business and help to increase conversions.
