Marketing your gutter company online requires various strategies. From SEO for gutter contractors to professional website design for gutter businesses, there are plenty of methods that will get your business seen by consumers.
One effective method for doing that is search engine optimization (SEO). Not only will SEO increase your ranking on Google, but it can also turn leads into customers!
1. Optimize Your Website
Search engine optimization should be part of every gutter installation business’s online marketing plan. SEO increases brand exposure in an online marketplace while simultaneously helping increase lead generation.
SEO (search engine optimization) involves making small adjustments to your gutter cleaning website that increase its performance in search engine results, including optimising its content, title tags, meta descriptions, and page text with keywords relevant to gutter cleaning services.
Content that other websites and bloggers want to link back to will help build up your gutters company website’s authority and search engine rankings. Google counts each link back as an endorsement from them for your site.
Enhancing user experience (UX) on your website is also key for SEO success, including making sure it loads quickly, securely and without errors; additionally mobile-friendliness has become increasingly important within digital environments.
2. Optimize Your Google My Business
Google My Business is an invaluable tool for small businesses that wish to optimize for local search. It allows customers to locate you online when searching for services related to yours, while at the same time helping increase rankings in Google’s local 3-pack results.
To optimize Google My Business, it’s essential that you create an updated profile regularly with complete details relating to your location, address, hours of operation and any additional relevant details that would benefit potential customers. This means adding company photos, addresses of operations as well as any pertinent details which would assist potential clients.
Establishing a thorough profile will also help your business secure higher search ranking positions on Google’s local 3-pack. Furthermore, having more ways people can interact with it–book appointments or reservations and request quotes-is beneficial to business growth.
4. Optimize Your Local Listings
Local search is one of the cornerstones of online presence for any business, as optimizing local listings helps your company reach potential customers nearby and showcase gutter installation services.
An effective local gutter and roofing SEO strategy for rain gutter installers involves creating content relevant to homeowners in your service area and showcasing it through websites, social media and other channels – such as website updates and paid advertisements – that showcases your brand. This will help differentiate you from your competitors while simultaneously increasing leads generated for your gutter business. It is also essential that you customize your marketing budget based on what best serves your gutter company and its niche market – for instance if there’s lots of competition nearby you may wish to spend extra money on paid advertisements than usual.
5. Optimize Your Reviews
SEO (search engine optimization) is an integral component of increasing brand presence online. For gutter cleaners, SEO refers to using various strategies and techniques to increase their search engine rankings and attract more potential customers to their business.
Optimizing reviews for rain gutter installation SEO purposes can be an excellent way to gain more exposure and secure new leads. By including targeted keywords in review copy and creating high quality content that targets featured snippet topics, your chances of ranking for these highly-sought organic results increase significantly. You will want to make sure your reviews are easy for people to follow so they will leave reviews themselves, while accurate and impartial reviews can set you apart from your competition.
6. Optimize Your Blog Posts
SEO for blog posts can help boost both website rankings and traffic. By optimizing content to appear higher in SERPs (Search Engine Results Pages), adding SEO is an effective way to ensure it reaches more readers and is likely to show up as first page results in searches.
To optimize blog posts for SEO purposes, it’s necessary to conduct thorough keyword research and select relevant focus keywords for each topic. Doing this will increase search rankings and generate more traffic for your gutter service business while making the content more readable for those searching on Google. You could even use WordPress SEO plugin to make sure all posts contain keyword optimization for focus keywords – giving readers a superior experience while saving you time in the long run!
7. Optimize Your Ads
Search engine optimization (SEO) can be one of the most useful strategies when it comes to rain gutter installation. SEO involves optimizing your website content with keywords that potential customers search for when seeking services like yours.
One effective strategy for increasing business visibility is through paid advertising platforms like Google Ads. Although these ads don’t come cheap, if handled appropriately they can bring great success for your campaigns.
Direct mail marketing strategies such as postcards or letters remain a reliable form of promotion, as you can target ads to specific demographics – like homeowners or students – using postal or electronic delivery systems. Furthermore, teaming up with complementary service providers such as property managers to maximize lead generation (for instance offering discounts to customers who use both services together).
9. Optimize Your Video
Video content can be an incredible asset when it comes to SEO, yet like any piece of website content it must be optimized both for search engines and human viewers in order to achieve optimal results. You should ensure your video contains all relevant SEO elements such as an optimized title tag and is well optimized with keywords people are actually searching for your product or service.
Consider also including structured markup for video files to make it easier for search engines to index your video and rank it globally in universal search. This will increase its likelihood of being seen by Google’s searchbots and displayed in SERPs globally.
10. Optimize Your Local Listings
Local listings are key when it comes to rain gutter installation SEO, appearing when potential customers search for contractors in their local area and featuring your name, address, phone number and website link. Optimizing local listings will set you apart from competitors while simultaneously creating leads. One effective way of improving search engine ranking is claiming these directories as soon as possible so don’t delay in doing so!
Google Local Services ads may help your local rankings by appearing at the top of search results pages and getting 13.8% clicks, depending on your marketing budget. It could be worthwhile running these ads depending on their results; just remember to adjust ad costs if they do not yield as expected!
Rain Gutters SEO Case Study
Before working with us, our client had been working with a low budget SEO agency. After four months of no results they decided to switch over to us. Even though they had a contract for 6 months of service, they were able to get out of it by talking to upper management.
The previous SEO agency didn’t move there positions one bit. We started our campaign as if it were a brand new site.
Month 1 of SEO
During the first month we ran through our typical SEO strategy which relies on competitor research and heavy on page optimization. After generating our targeted keyword list, we analyzed the competitors’ websites to see why exactly they’re ranking so well. Since each niche/service is different competitor analysis is a crucial step in a strong SEO campaign. It’s impossible to have a cookie cutter SEO campaign since every search query and intent is different.
Running a deep competitor analysis session will not only tell you what the user wants to see when the conduct the search but it tells you what google wants to see in the raw HTML of the page.
Month 1 SEO Results
Keep in mind that when we begun this campaign we were nowhere on the map. There were no keywords in the top 100 positions of any search query. After month 1 we were ranking 13 keywords with an average position of 54 (Page 6). Not bad.
Our goal with the campaign was to get our client on Page 1 in 3 months.
Month 2 of Rain Gutters SEO
Our goal with the campaign was to get our client on Page 1 in 3 months. We knew this was a bit optimistic but we felt the burden of the previous SEO agency. The fact that the previous agency had not brought results in 4 months meant we had to over perform in the same amount of time.
During month 2 we focused heavily on off page optimization. This includes back links from high authority websites and from local directory sites. Off page also includes social media, so we had to be sure they’re social profiles were set up correctly.
After month 2 we brought our client on page 4 for multiple keywords. We were really hoping to hit page three as it would have set us up closer to page one for month 3 since that was our goal.
Month 3 of SEO
At this point the stress was on. We had to get our client to page one no matter what. We began by taking another deep look at our on page SEO. We had to be sure it was optimized 100% since it’s a huge factor. Of coarse there was room for improvement as there always is, but we knew there was more that had to be done to really get our client on page one this month.
We focused heavily on link prospecting. We had to find high authority websites to link to our client’s site to pass on the authority to our client and let google know that this website is highly recommended by other, niche relevant, websites. After hours of prospecting for potential links we were able to secure a few well placed back links.
After this month was over we able to get 3 keywords on page 1! Notice the huge jump in positions for the top keywords in the image below. Each keyword jumped roughly 3 pages.
Month 4 of SEO
The unfortunate truth of SEO is that just because you’re on page 1 doesn’t mean you’ll be getting tons of clients! That’s something not a lot of people understand. But that wasn’t the case for our client. Once we hit page one our client began getting an average of 10-20 leads per month from our campaign. That’s the beauty of SEO, when it’s done right, it simply works.
At this point we began a PPC campaign for our client to maximize conversions. We know that running a PPC and SEO campaign can be a strong combination. Think about it. When someone searches for your targeted keyword they see your website twice, once in the paid results and another in the organic. That’s serious branding and from what we’ve seen with our clients it increases click through rates and conversions.
At the end of the day, our entire campaign is aimed towards bringing our clients more business, and being able to deliver those results really makes it all worth it.