Plumbing Lead Generation: 5 Best Strategies to Drive More Leads

Plumbing businesses mainly depend on plumbing to gain new customers, book more appointments and earn more sales. Many plumbing leads equal more business profit. Finding the best method to get more plumbing leads in this digital world means meeting your potential consumers online and taking deliberate steps to ensure that your plumbing business stands out […]

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Plumbing businesses mainly depend on plumbing to gain new customers, book more appointments and earn more sales. Many plumbing leads equal more business profit.

Finding the best method to get more plumbing leads in this digital world means meeting your potential consumers online and taking deliberate steps to ensure that your plumbing business stands out in today’s competitive online marketplace.

According to a 2019 survey by Local Consumer Review, 90% of customers used the internet to find a local business online in the last year, with 33% looking every day.

When homeowners search Google for ‘plumbers near me,’ in a plumbing emergency, how does your plumbing website rank? Or when they ask friends or relatives on Facebook for a plumber recommendation, does your company’s name get mentioned? Or does the neighbors recommend your plumbing service?

To answer these questions, we have mentioned some strategies to get the maximum benefits from your plumbing marketing by knowing where to invest your dollars online, how to manage your Google reviews to optimize your website SEO, how to automate your plumber advertising campaigns, and how to save money on cost-per-lead with using e-mail marketing.

With the feedbacks and reviews from our industry experts working in plumbing and additional essential home services, we have compiled a list of 5 innovative strategies to get more plumbing leads.

Increase Plumbing Leads with SEO

SEO is an excellent alternative for bringing in leads too.

With SEO, you can increase your plumbing website’s rankings in search engine results for phrases and keywords associated with your business. The higher is your website ranking; the more people will search, find and contact your business online, meaning more plumbing leads for you.

It is vital to rank higher on the first page of search results as 75 percent of people don’t visit past this page, else you’ll miss out on essential and valuable leads.

So, how can you help your company’s website to reach the first page? There are numerous things Google takes into review when ranking your site. These include:


Regardless of the old saying – never judge a book by its cover – most often, people judge a website based on its appearance. If your site is unattractive and outdated, it will discourage potential consumers from reaching the website.

People mostly want a website designed with a modern idea. If the design is old, the visitors might think your business isn’t updated, and this, in turn, can become a plumbing lead for your competitor.

For an attractive website, you should use a consistent color theme throughout your webpages. So, to keep your users engaged with your website, use a website design that is clean and modern.

Page speed

Another most critical factor for determining a webpage ranking is page speed. People won’t waste their time waiting for a webpage to load. So, if a website’s page loads too slow, users will leave the website, affecting the number of plumbing leads you get.

You can use Google PageSpeed Insights to check your page speed. It will briefly detail how your page is running and how to improve your page speed. A faster site will attract more visitors, thus boosting your rankings.

To improve your website page speed, check out the page speed optimization services from JetRank.


To complete the race of ranking your website on the top of search results, you need clean and simple website navigation. The users shouldn’t struggle to find the information they are looking for.

Each heading and subheading should clearly specify the info each user is searching for. Using clean navigation, visitors will stay on your web page longer as they will find the information they need quickly.

Optimize and Update Your Website For Generating Plumbing Leads

If you don’t own a website or are not using it to generate plumbing leads, you’re missing out on a significant opportunity to create new revenue.

A responsive and mobile-friendly website ranks higher in Google search results. Potential customers searching for a local plumber online might frequently need one. Make sure those customers find you first and then convert their needs into a plumbing lead by:

  •       Allowing customers to contact you easily. Display your contact number clearly at the top of your site and make sure it’s available 24/7.
  •       Optimize your website by making it appealing with a user-friendly design that’s focused on SEO keywords or phrases to grow your business.
  •       Highlighting customer testimonials or online reviews. Let happy and satisfied customers spread the word about your plumbing services.
  •       Personalize your message. Showcase your work and tell your company’s story using behind-the-scene videos.
  •       Engaging and attracting customers with CTA (Calls to Action). Use discounts, incentives, and other special offers to drive traffic and increase plumbing leads.
  •       Writing a plumbing blog or starting a podcast. Try to become an online plumbing resource for customers and other plumbers.

Get Plumbing Leads and Jobs with E-Mail Marketing

E-mail marketing is another excellent strategy to gain and generate new leads.

The first step to start e-mail marketing is to create a subscriber list. You can capture subscribers by including e-mail signup forms on your site. Once you add an e-mail list, you can start sending e-mails about special coupons, sales, and your content. With e-mail marketing software, you can quickly track your e-mail’s success.

These plumbing leads are valuable as people opt to sign up for these e-mail forms and inform you that they are interested in your services and products. You can promote these leads and help them convert to sales by sending e-mails that appeal to your customers.

Train Your Plumbing Technicians to Receive 5-Star Reviews On Google

Do your plumbing technicians object to asking clients for reviews? It’s a common concern for many home services and industries.

Stop such complaints by clearly explaining to the customers how bad and good reviews can directly impact the company’s reputation and your technicians’ paychecks.

Incentivize and motivate your technicians to receive more 5-star reviews on Google by offering pay-for-performance bonuses or by awarding them with prizes by running an in-house competition for the total reviews obtained.

Additionally, you can also try to get the next plumber lead by offering a gift, cash in return, or discount to the customer, leaving a review.

Reach Plumbing Leads with Content Marketing

Content marketing is another best strategy to increase your website’s rankings. Good content includes a lot starting from blog posts to online guides, videos, infographics, etc.

Potential consumers regularly seek out answers and information to their questions on the internet. You can use your website content always to provide them with the required info to become potential customers.

You can easily attract plumbing leads and users to your website by using content marketing. Once the users are attracted to your website, they might start discovering your businesses and exploring the services you offer.

Content marketing also makes you an expert in your field. As a result, when people realize that you are sharing your knowledge, they start trusting your experience and the services you offer.

While ranking your page, Google mainly looks at the number of times visitors spend on your company’s website. If people stay on your website for a long time, it indicates to Google that visitors find your page helpful and like spending their time reading your blogs and watching videos.

Though people might not convert immediately, however, they will remember your business. When the appropriate time comes, they can use your services, and this way, a customer can turn into a lead.

Ultimately, content marketing plays a role in driving leads and revenue. You can bring and attract people to your site just by sharing and promoting your knowledge. This is yet another way to build trust and get more plumbing leads for your plumbing business.

The most important aspect of any Plumber business is to provide solid customer service and to continually generate leads. If you can do both, you’ll be well on your way to producing a profitable Plumber business.

In this article I’ll go over the most effective Plumber lead generation strategies, and hopefully, get you to implement a few of these strategies.

Digital Marketing

Digital Marketing has become one of the most cost effective marketing strategies in recent times. A study by Nielson found that the average american consumes more than 10 hours per day on screen time! That leaves a lot of opportunity for you to get in front of their target market.

Digital Marketing is a very broad field, so I’ll be going over specific topics with in this article to help you develop your marketing plan.


Search Engine Optimization

Search Engine Optimization (SEO) is the process of ranking a website higher on Google. Since most consumers run to google when ever a they need a service or product, ranking on the first page of google can be very valuable, and profitable, for businesses.

If you’re considering SEO take the time to read more about how to choose the right plumber SEO agency.

In a nutshell, you want to show up on google when ever someone types in “Plumber+ your city”. If not, you’ll be losing clients to your competitors.

Content Marketing

Content Marketing is an effective strategy if you like to write and have the time for it.

By posting regular articles and sharing them on social media or even more effective, ranking them on google, you will get your brand in front of your target audience.

The goal is to inform your target market and help them make better decisions to anything related to Plumbing. When they are ready to purchase they will think of you and all the value you provided.

Google Ads

Google Adwords is a marketing strategy for those who have a solid budget. Adwords can get pretty complex, and if you’re not careful it can get pretty expensive.

I always recommend investing in SEO rather than Google adwords, but adwords can lead to immediate results.

If you can optimize your website and rank organically for the same keyword you will see much higher return on investment.

Email Marketing

Once you’re website is getting traffic you can offer something of value such as an eBook or a PDF in exchange for your visitors email address. One of the most important aspects of building an email list is that the list belongs 100% to you! So instead of paying for marketing you can market directly to them basically for free.

Something to keep in mind is that you want to always be providing value in your emails and refrain from selling in every email. By providing value your email list will come to you when they need your services.

Social Media

We all know we should be on social, but are we really optimizing what we do? We’re not social media pro’s here but we put together a list of all the top social media sites for reference.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pintrest
  • Tumblr
  • Snapchat
  • YouTube

Don’t try to manage an account on all of these apps, it’d probably drive you crazy. Instead take the time to think about the typical user of each social media site and if it’s your target market then focus on that one.

plumber marketing strategies

Networking Events

There’s no substitute for solid networking. Business is built primarily on relationships, the more people that know about your business the more business you will get it’s simple.

Engaging Videos

Try producing informative videos related to your industry. Make sure you stay away from creating commercial like videos and focus more on value. The most effective ads don’t look like ads, instead they inform and entertain.

Strong Branding

Developing your brand can help people remember your name and refer you when someone is looking for your service.

Some ways to increase branding are:

  • Create a Logo
  • Catchy Tagline
    • “15 minutes could save you 15% or more on car insurance” – Geico
  • Car Wraps
  • Digital Marketing

Landing more clients doesn’t come easy, and it definitely doesn’t happen over night. Develop a strategy that works for your business and stick to it. The most effective marketing strategy is the one that you implement on a consistent basis.

Generating Plumer Leads is an Ongoing Effort

The most important aspect of any Plumber business is to provide solid customer service and to continually generate leads. If you can do both, you’ll be well on your way to producing a profitable Plumber business.

In this article I’ll go over the most effective Plumber lead generation strategies, and hopefully, get you to implement a few of these strategies.

Get Help from Experts Using These Plumbing Lead Generation Strategies

If you’re too busy to invest time running your plumbing business and generate leads, we have got you covered. JetRank is a full-service marketing company that focuses on gaining company leads.

Since we know how unique your business is, so we take adequate time to understand your plumbing business and its needs. Our team of experts and professionals are dedicated to your marketing campaign and provides the best solutions fulfilling your needs.

Unlike other marketing companies, we offer affordable and transparent pricing. We share our prices so you can choose wisely and make the best decision for your plumbing business. Your budget is essential, so we suggest best to provide you with all the necessary information you require to make a decision.

Planning to get more plumbing leads? We are here for you! Feel free to reach us and see how we can help you generate more leads for your business!

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Let’s start hitting your business goals. Contact us today to speak with one of our digital marketing experts.

Roger Avila

Roger Avila

Roger is an SEO Manager at JetRank based out of sunny San Diego, CA.
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