Designing an eye-catching lawn care website is like building with an outdoor look. Lawn care website design requires skills and expertise to properly manage the website’s style, user experience, and style.
A lawn care website will not attain a high rank without the fundamental principle of web designing. More than 90% of people search for products and services online. Make your lawn care website carefully attractive and productive to reach people.
Include a blog on your lawn care website and update your content regularly. There are more other things you must follow for your lawn care website. After reviewing several lawn care websites, we present you with tips and ideas on building the best lawn care website.
1. Introduce Yourself to Customers
It is unnecessary to add your detail to your lawn care website and the relevant information to the “about us” page. But you have to add your professional detail to your lawn care website. It builds the trust of your lawn care company. There you can also add your mission and vision statements. “About us” is necessary for every lawn care company. Visitors search about you, and after that, they hire you when they get satisfied.
Introduce your team and their expertise, and add good smiley faces photos to your team profile. Write a brief description of teammate expertise and specialties.
When you work as a lawn care service provider, you become a partner to your customer. A partner of lawn care work not to talk or enjoy. You become a partner on their project. You have to make your customer feel like they have you back. Don’t miss out on this vital step.
2. Build Your Brand
All elements on your lawn care website represent your branding. The color, font images, and content are your brand if professionally presented to visitors. Its means you created your branding.
Branding has a vital role in landscaping marketing. It gives a unique identity to your business. For example, think about Facebook and YouTube. Which color do these two brands represent? You will frequently answer blue and red. It means brand includes color. Just like that, make your lawn care website with a specific color. Do not use multiple colors.
Also, create a professional, creative and straightforward logo that attracts people, but when somebody sees it, they got it your lawn care company.
3. Testimonials and Reviews
To benefit from word-of-mouth testimonials is an excellent way without any client reference. You have to put a testimonial on your lawn care website. If it is on the homepage, then it is trustier.
Testimonials can add social proof and build the trust of your lawn care. Include the most relevant and updated Testimonials on your lawn care website. For example, if your lawn care website has a weed control service, you must put Testimonials related to weed control. Show your customers that you did a project about weed control, and here is the review of the clients. Highlight the Testimonials and, if possible, use images of the project and clients.
You can add testimonials to your lawn care website in different ways. If you want to add video testimonials, it’s good. Take short clips of your project and client review at the end of the testimonials video.
Suppose you want to add written testimonials to your lawn care website. Create a separate page or section for that written testimonials. Add your keywords, which is best for lawn care SEO. Write a brief description of the project and also add client words.
There is a variety of testimonials links and mothed. It depends on how your lawn care website is built. If you created a lawn care website in WordPress, WordPress has various testimonials plugins. You can use those plugins and edit them according to your lawn care services and website.
4. Create Updated and Fresh Content for Lawn Care Websites
A healthy and profitable lawn care website needs to be maintained like a garden. Keep your content on your lawn care website fresh and updated. More traffic will benefit people searching for updated lawn care services and products. It also provides an opportunity to inform your visitors.
To keep content fresh and updated, you have to publish new content regularly. Also, you have to analyze competitors’ lawn care websites. See what they add and edit. Fresh content improves lawn care website SEO, the leading cause for traffic and conversion.
Look after your lawn care website, never let your content be old, and post about trending NEWS in the lawn care industry. Add review of a new product for lawn care. Provide information in the form of tips and tricks to your valuable customers. All these will help you build search potential and keep clients updated.
5. Mention Your Lawn Care Services Area
It is essential to add your services area to your lawn care website. If you do not put your specialties to your site, it will become a vast customer’s time. If somebody needs your services and is out of reach of your services area, they will not get the required result.
You have to mention your area of service. You will get search benefits. Do not confuse Google and let Google crawl your lawn care website according to your expertise.
Add all the required services area information to your lawn care website’s navigation bar, footer, or header.
6. Mobile-Friendly Lawn Care Website
If you visited your lawn care website on your mobile phone and you found misplaced content, warped images, missing buttons, its means your site is not mobile-friendly.
You will lose considerable traffic coming from a mobile phone if your lawn care website is not mobile-friendly.
The responsive and mobile-friendly website automatically adjusted to every mobile phone, tablet, or PC. If a person searches for your lawn care website on a mobile phone, your website will respond to that device. It will provide a better experience during scrolling, zooming, and clicking.
You can hire a web developer for a mobile-friendly website and make sure the coding is completed correctly, and your lawn care website crawls well on mobile phones.
7. Before and After Photos
The lawn care business is accessible to show your customers before and after work. For example, you did a project and took photos with time. After carrying pictures, you add the images before pictures of the dirty lawn, long grass with unaligned border, and after the photo of the lawn that is clean, clear, and smoothly cut grass. It will build trust and show your work experience.
Professional photos are essential for your lawn care website. If it’s your own created photos, it will work more positively. Try not to add stock images. Focus on your area of service. When a visitor comes to your website and sees genuine and original photos of the projects you did before, it will create the best impression.
Photos related to lawn care will show your quality of work. You can also guide your visitor by using pictures.
Try to nor load heavy-sized photos. It will reduce your lawn care website speed. User experience is your priority. Also, low-quality images will improve your bounce rate. So be careful while uploading photos to your lawn care website.
8. FAQs for Lawn Care Website
FAQs are questions with their answers common in the lawn care industry. It is important to mention those questions with answers which are trending within the lawn care business. Sometimes people visit your lawn care website to gain information or question and seek a solution. If you provide them with an answer, they will stay on your website.
Suppose you are worried about what question to be included. Ask your friends and relatives. Stay focused on trends and seasons. You will get plenty of questions. Add your keywords in FAQs, which are best for lawn care SEO
9. Social Media Links
Create social media account for your lawn care business and add links to your website. It works double-sided. People can come to your site from social media platforms and also goes to social media platforms from your lawn care website.
Social media links improve traffic to your lawn care website because everyone using the internet has at least one social media account. Facebook is a more common and usable social media platform. Also, LinkedIn is best for business gaining. Instagram is relevant for lawn care because you can add before and after photos of every project there. In return, you will gain visitors. Add social media icons that are readily available on your lawn care website.
10. Chatbot for Lawn Care Websites
A chatbot (Chat Robot) is a program that generates human conversation. There are two types of chatbot voice and text communication. The chatbot helps answer visitor questions. Adding a chatbot to your lawn care website will produce traffic. It enables the visitor who is seeking information regarding the lawn care business.
Chatbots are beneficial for gaining information about your lawn care services and packages. It depends on which type of chatbot you selected. Remember that it works when you have some upfront work to input the right question and answers.
Do You Need Help With Your Lawn Care Website?
You might be wondering where to begin now that you’ve read these lawn care website design ideas. You might be good at lawn care, but not in web designing, after all. This is the place where we come in. We at JetRank have expert professionals specializing in website design, online marketing, and Internet-based company growth. We’ve done lawn care web design before, and we know how to get great results for your business.
If you need assistance improving your website, we’re here to help. Reach out to us today for a personalized quotation session, and we’ll put up a proposal outlining how we can use a revamped lawn care website, Internet marketing techniques, and SEO to earn your business more leads and money in a timely and cost-effective manner.