In today’s highly competitive business landscape, effective advertising is crucial for HVAC companies looking to stand out and attract new customers. With the rapid advancements in technology and consumers having access to a plethora of information at their fingertips, traditional methods of advertising are no longer as effective.
Therefore, HVAC companies must come up with innovative and creative strategies to capture the attention of their target audience. In this blog, we will explore some unique HVAC advertising ideas that can help your business thrive in a rapidly evolving industry.
These 22 HVAC advertising ideas will not only help you reach a wider audience but also establish a strong brand presence and increase customer engagement. Let’s dive in and discover some game-changing HVAC advertising strategies!
1. Google Ads Pay-Per-Click Advertising to Attract HVAC Leads
PPC or Pay-per-click ads serve as an excellent marketing channel for your HVAC business, especially if you want to accomplish everything within a limited budget. Plus, their ROI (return on investment) is extensive, with companies earning $8 as profit for every $1 they spent in
PPC ad campaigns let you set bids based on the amount you’re willing to pay per click to your website, i.e., you only pay for your own ad when someone clicks on it. Then, you set a minimum daily budget that would never exceed your set budget.
You can also run PPC ads on Google, Facebook, Bing, Twitter, Instagram, etc., as a part of your HVAC advertising plan.
HVAC Google Ad Examples
The PPC ads work for HVAC companies with an easy-to-follow rundown:
Choose your platform
The most common PPC platform is Google Ads, previously known as Google AdWords.
Through Google Ads, you advertise and market your website in Google search results for phrases and keywords, such as, ‘hvac repair company.’
Also, when it comes to marketing with social media, you can advertise your business on several networks, including Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
If you choose to invest in social media advertising, it becomes crucial to understand that social media mainly focuses on the theory of brand awareness. It builds people’s understanding of your business, which can boost users to become clients later.
Set your budget
Once you opt to focus on your HVAC advertising strategy, you can decide your budget. When it comes to Google and Bing, you can set bids according to your ad’s money spend per click.
With Twitter and Facebook ads, you choose the timeframe for running your and the budget you want to spend on your ad over that period. Now, you can use their automatic bidding system to decide the most cost-effective bids for your ad campaign.
When advertising on Google Ads, your ads appear at the top of organic search results in the ads section, depending on your target keywords. Choose relevant keywords based on the phrases and words that people use to find HVAC services.
You can use various tools to select your keyword lists, including IO, Google Keyword Planner, etc.
Social media channels such as Twitter, Instagram, and Facebook allow you to target audiences tailored to the demographic location you want to reach.
2. Google Guaranteed (Google Local Service Ads)
Google Guaranteed is a program offered by Google that aims to boost the credibility and visibility of HVAC contractors. It is designed to help HVAC businesses generate more leads and gain the trust of potential customers.
As an HVAC advertising strategy, Google Guaranteed offers several benefits. Here’s how it works:
Trust and Credibility: HVAC contractors who are Google Guaranteed need to pass a series of background checks, including license verification and screening for any criminal records. This verification process helps build trust with potential customers as they know they are dealing with a reputable and trustworthy business.
Enhanced Visibility: When HVAC contractors become Google Guaranteed, they receive a green Google Guaranteed badge on their Google My Business listing. This badge significantly enhances their visibility in search results, making them stand out among competitors. It can also increase click-through rates as customers are more likely to choose a contractor with the Google Guaranteed badge.
Preferred Ranking: Google Guaranteed contractors have a higher chance of appearing in the top spots of Google’s Local Services ads, which are displayed above the organic search results. This preferred ranking can lead to increased exposure and more qualified leads for HVAC businesses.
Money-Back Guarantee: Google Guaranteed offers customers a money-back guarantee for work booked through Local Services ads. If a customer is not satisfied with the HVAC contractor’s service, they can request a refund, and Google will reimburse them up to the job invoice amount. This guarantee helps alleviate any concerns or doubts customers may have and encourages them to choose a Google Guaranteed contractor.
Google Local Services Ads: As part of the Google Guaranteed program, HVAC contractors can run Local Services ads, which allow them to showcase their services and generate leads directly from Google search. These ads appear at the top of search results and include the contractor’s contact information, reviews, and the Google Guaranteed badge.
Overall, Google Guaranteed for HVAC contractors is an effective advertising strategy as it enhances their credibility, visibility, and ranking on Google. It helps HVAC businesses build trust with customers and generate more qualified leads, ultimately leading to increased business growth and success.
3. Facebook Advertising for HVAC Contractors
Facebook advertising for HVAC contractors can be a powerful HVAC advertising strategy, as it allows contractors to reach a highly targeted audience and generate leads for their business. Here’s how it works:
Targeting: Facebook offers a wide range of targeting options, allowing HVAC contractors to reach specific audiences based on factors such as location, demographics, interests, and behaviors. This means contractors can target homeowners or businesses in a specific area who may be in need of HVAC services.
Ad Formats: Facebook offers various ad formats that HVAC contractors can utilize, including image ads, video ads, carousel ads, and lead ads. These formats allow contractors to showcase their services, promote special offers or discounts, and provide valuable information to potential customers.
Custom Audiences: Facebook allows HVAC contractors to create custom audiences based on their existing customer database or website visitors. This enables contractors to target their ads to people who have already expressed interest in their services, increasing the chances of conversion.
Lookalike Audiences: In addition to custom audiences, Facebook also offers lookalike audiences. By analyzing the characteristics of existing customers, Facebook can create a similar audience of people who are likely to be interested in HVAC services
HVAC Facebook Ad Examples
3. Seasonal Advertising
Since all advertising doesn’t have the same value, some different ideas and strategies work apparently above the others depending on implementation and usage. Seasonal advertising from HVAC can help you produce a lot of additional revenue.
Whether your main emphasis lies in generating new leads or customer retention for heating and air conditioning repair, time management plays a crucial role in your advertising and marketing campaigns. The summer and winter months are vital to annual sales, and your advertising should show that.
The marketing campaign should begin at least 6-8 weeks before busy seasons. Such seasonal changes will help your company to reside in the customer’s eye that you are trying to reach.
Companies can accomplish campaigns successfully if done correctly. There are many success stories revealed using this strategy that is worth noting.
For example, an HVAC business in Arkansas generated a huge ROI (return on investment) of 839% using a furnace tune-up winter advertisement campaign.
4. Nurture and Convert Leads with Email Marketing
While considering HVAC advertising strategies, one of the best ways to market your business is email. Email marketing lets you target a qualified audience and provides you an opportunity to offer tons of information in your customer’s inboxes. Plus, it also increases an ROI of $44 for every $1 spent.
Use these tips to improve your email marketing success:
Encourage customers to go on your website
Whether you’re restoring your own email marketing campaign or starting a new one, the main focus should be on building your email subscriber list. You can easily grow your subscriber list by inviting the target audience to sign-up on your site to receive company news, updates, etc.
Encourage the audience to sign up for your email newsletter by offering giveaways, discounts, exclusive content, etc.
Optimize your email for mobile users
Studies show that 47% of emails are accessed on mobile devices.
That’s why it’s essential to make sure that consumers can navigate and read every element of your email on all devices, especially mobile and tablet. Else, you might see a peak rise in unopened and unsubscribing rates, which affects your HVAC advertising strategy.
Also, if you include a clickable CTA (call to action), make sure it works fine across all devices, and most importantly, the users should be able to click these buttons on their mobile devices.
5. Build A High-Converting HVAC Website
Another important core of your HVAC advertising strategy is creating a website. If you are using all the above HVAC marketing ideas but not directing the users to your website or to a site that’s unusable and slow, then you’re decreasing your campaign’s potential.
To avoid this, you should go through the following measures:
Optimizing the website for search engines
Even if you create the best HVAC website, it won’t help your business if no one can search for it. The best way to find your company’s website online is with great SEO (search engine optimization).
SEO involves improving both off-page and on-page factors, which decide the ranking of your website in search engines.
Include testimonials and reviews
Including testimonials on your site helps you show customers that they can trust you.
Highlighting why your customers like to work with you can make you stand different from your competitors and assure your website visitors that you’re the perfect choice for them. After all, people just want assurance that their selection will do an excellent job with their HVAC needs.
6. Use Google for Remarketing Ads
An interested customer could leave your site without filling out the lead-capture forms. Don’t worry! You can still convert the future client into a lead.
With Google follow-up ads or retargeting ads, all those consumer leads can get a second chance to look at your company. This is how it functions:
A consumer learns about your company through a postcard or local search.
They visit your website to learn more info about your company but don’t need HVAC services right now.
After they reach your website, they will be ‘cookied’ with a coding piece telling Google to begin showing them banner ads for your business.
When they start browsing the internet, these ads will be displayed anywhere when they go online.
This repeated contact increases the probability of them remembering your business when they need real help with HVAC.
Various studies revealed that this idea improves the response rates by 400%. It’s a proven and verified ad strategy, especially compared to the other tools available in today’s evolving digital world. You can considerably increase your returns by mixing your current advertising with follow-up ads.
7. Offer a free consultation or home energy audit
Offering a free consultation or home energy audit to potential customers can help attract new leads and build trust in your HVAC services. By providing a valuable service for free, you demonstrate your expertise and commitment to customer satisfaction.
During the consultation or audit, you can identify any potential issues with their HVAC system and offer solutions or recommendations. This not only helps potential customers feel more confident in choosing your company but also enables you to upsell additional services or repairs if needed.
8. Develop a referral program
Developing a referral program that incentivizes current customers to refer new customers is a powerful marketing strategy for HVAC companies. Word-of-mouth advertising is incredibly effective, as people are more likely to trust recommendations from friends, family, or colleagues.
By offering rewards, discounts, or even cash incentives to customers who refer new clients, you create a win-win situation. Your existing customers benefit from the rewards, and you gain new customers through trusted recommendations. This can also help foster loyalty among your customer base, as they have a vested interest in promoting your services.
9. Sponsor local community events
Sponsoring local community events or sports teams is an excellent way to increase brand visibility and show your support for your local community. By displaying your company logo on banners, uniforms, or event signage, you can gain exposure among a wide audience. This can create positive associations with your brand and make potential customers more likely to choose your HVAC company when they are in need of services. Additionally, supporting community events and organizations can help cultivate a favorable reputation and build relationships with potential customers, which can lead to word-of-mouth recommendations and future business.
10. Create a series of informative blogs or videos
Creating a series of informative blogs or videos that explain HVAC maintenance tips or common troubleshooting issues is a great way to establish your company as an industry expert and build trust with potential HVAC customers. By providing valuable content that helps homeowners understand their HVAC systems better and offers practical advice, you can position your company as a reliable source of information. This not only attracts traffic to your website but also increases your chances of being contacted by those who are in need of professional HVAC services. Sharing these resources on your website, social media platforms, and email newsletters can further amplify their reach and impact.
11. Offer special discounts or promotions during slower seasons
Offering special discounts or promotions during slower seasons can help incentivize customers to schedule maintenance or repairs during those periods. HVAC businesses often experience seasonal fluctuations in demand, with slower periods during transitional seasons. By offering discounts or promotions during these times, you can encourage customers to take advantage of your services when business is slower, effectively leveling out your workload throughout the year. This can also help build customer loyalty, as they will appreciate the cost savings and value offered during these limited-time promotions.
12. Develop partnerships with local businesses
Developing partnerships with local businesses, such as realtors or home improvement stores, can be a mutually beneficial arrangement. You can offer referral incentives to these businesses, encouraging them to refer customers to your HVAC company.
In return, you can recommend these businesses to your own customers, creating a network of trusted service providers that benefit both parties. This type of collaboration can expand your reach and attract new leads through trusted recommendations from other businesses in your community.
13. Utilize direct mail campaigns to send postcards or flyers to homeowners in your service area
Utilizing direct mail campaigns to send postcards or flyers to homeowners in your service area is a traditional yet effective advertising method for HVAC companies. Direct mail allows you to directly target potential customers and capture their attention with compelling visuals and messages. Consider including a special offer or discount on the mailers to incentivize recipients to contact your company. Additionally, you can track and analyze the response to your direct mail campaigns to assess their effectiveness and make any necessary adjustments.
14. Get a company vehicle wrap with eye-catching graphics and contact info
Getting a company vehicle wrap with eye-catching graphics and contact information is like turning your vehicle into a moving billboard for your HVAC company. A well-designed vehicle wrap is attention-grabbing and can help increase brand visibility as you drive around your service area. It also serves as a mobile advertisement, attracting the attention of potential customers who may be in need of HVAC services. Make sure to include your company logo, contact information, and a clear call to action on the vehicle wrap to make it easy for people to get in touch with you.
15. Create a branded giveaway
Creating a branded giveaway, such as a magnet or pen, with your company’s logo and contact information is a simple yet effective way to keep your name in front of potential customers. Distribute these branded items at local events or trade shows to increase brand visibility and leave a lasting impression. These promotional items act as mini billboards that recipients can use or see regularly, reminding them of your HVAC company and making it easy for them to contact you when they need your services.
16. Offer financing options or payment plans to make HVAC services more affordable
Offering financing options or payment plans can make HVAC services more affordable and accessible to potential customers. Many homeowners may hesitate to invest in HVAC repairs or installations due to the upfront costs involved.
By providing financing options, you can alleviate this barrier and make it easier for customers to move forward with necessary HVAC services. Be sure to promote these financing options in your advertising materials and communicate them clearly to potential customers so they are aware of this affordable option. This can help you attract more customers and increase your sales volume.
17. Collaborate with local home renovation television shows to showcase your HVAC services
Collaborating with local home improvement or home renovation television shows is a great way to showcase your HVAC services and gain exposure to a larger audience. These shows often feature experts who provide advice and services related to home improvement projects. By partnering with them, you can demonstrate your expertise in HVAC systems and highlight your company’s capabilities. This exposure can significantly increase brand visibility and generate leads as viewers trust the recommendations and services featured on these programs.
18. Develop a mobile app or use a software that allows customers to easily schedule appointments and receive notifications about special offers or maintenance reminders
15. Developing a mobile app or using software that allows customers to easily schedule appointments and receive notifications about special offers or maintenance reminders can greatly enhance the customer experience. This convenience can differentiate your HVAC company from others and make it easier for customers to engage with your services. By sending notifications and reminders, you can also increase customer retention and encourage repeat business. Additionally, these app or software features can increase customer satisfaction and loyalty, as they streamline the appointment scheduling process and provide a seamless experience.
19. Host informational webinars or workshops for homeowners to learn more about HVAC systems and how to properly maintain them
Hosting informational webinars or workshops for homeowners is a valuable way to educate potential customers about HVAC systems and proper maintenance. By positioning yourself as an expert and sharing valuable knowledge, you build trust and credibility with attendees. During these events, you can provide practical tips and answer any questions or concerns that homeowners may have about their HVAC systems. This positions your company as a trusted resource and increases the likelihood that attendees will contact you for their HVAC needs in the future.
20. Create a loyalty program that rewards customers for their repeat business or referrals
Creating a loyalty program is a great way to reward customers for their repeat business or referrals. By offering exclusive discounts, priority service, or other incentives for loyal customers, you can encourage repeat business and foster customer loyalty. Additionally, a referral program within the loyalty program can incentivize customers to refer their friends and family to your HVAC company, further expanding your customer base.
21. Install digital signage or billboards in high-traffic areas
Installing digital signage or billboards in high-traffic areas can greatly increase brand visibility and attract potential customers. High-visibility locations, such as major roads or shopping centers, can be targeted to promote your HVAC company. Eye-catching graphics, clear messaging, and contact information should be included to make it easy for potential customers to remember your brand and reach out to you for their HVAC needs.
22. Partner with a local home builder or contractor to offer HVAC services
Partnering with a local home builder or contractor to offer HVAC services as part of new construction or renovation projects is a strategic move that can expand your customer base and increase your revenue. By collaborating with these professionals, you can establish yourself as a trusted HVAC provider for their clients. This partnership can lead to ongoing referrals and opportunities to showcase your expertise in HVAC system installations or upgrades. Additionally, being involved in new construction or renovation projects can provide steady work and revenue streams during slower seasons for regular HVAC maintenance or repairs.
Is HVAC Advertising Worth It?
In conclusion, implementing these HVAC advertising ideas can effectively promote your HVAC company, increase brand visibility, attract new customers, and foster customer loyalty. By combining traditional and digital marketing strategies, offering valuable incentives or services, and building partnerships within your local community, you can position your HVAC company for success and stand out from the competition.
If you’re interested in gathering and learning more about how advertising can benefit your HVAC company, JetRank will help. We at JetRank know how to thrive your HVAC company using advertising, and we have all the necessary tools to help take your marketing and advertising campaign to the next level.