Suppose you are running a contractor company and part of the construction industry. Suppose you have a problem with gaining work. Then you will probably think of marketing your company.
The contractor industry requires challenges for promotion and improvement. You and your team will have to stick to those challenges. Otherwise, your competitors will gain local jobs. To take advantage of your contractor business, you need to compete with your competitors, and for that purpose, you have to follow contractor marketing strategies.
Here are the ten most influential contractor marketing services to overcome your competitors.
Contractor Marketing Services that Work
When you work with JetRank, you’re working with a digital marketing firm that can provide a variety of services tailored to your organization’s specific needs.
1. Develop a Marketing Strategy
While making your contractor marketing plan, you must keep your target audience in mind. You have to think about your services to whom you want to provide your services.
You have to analyze what kind of project you are looking for, a contractor company. It should be a private, government project or residential and commercial project. Make your plan according to your business. During the marketing plan making select your marketing type. Is it B2B, B2C marketing, or a mix of both? Always keep your audience budget first while creating a marketing plan. These fundamental elements will help you to what kind of marketing plan you need.
Contractor business services are a vast field, and you will have multiple clients in your targeted audience. You have to make those kinds of marketing plans that can convert clients and make them your actual buyers. You need to trust buyers to have the services to solve their problems.=
2. Create a contractor website
Online presence is one of the vital parts of lead generation. Clients will hardly find you and trust you if you don’t have a website.
Your website is your brand awareness tool and has a pivotal role in contractor marketing services. Invest money on your contractor company website. Your website should be responsive, mobile-friendly, organized, and accurately represent your profession.
A contractor web design must have your contact information that visitors access quickly. Also, a blog page is best for ranking your contractor website and gaining traffic. Make your contractor website organized and structured that visitors revisit your page. Show your services on your website in a list and bullets for easy arability.
3. Optimize your contractor website
Every online query runs through search engines. Therefore, optimizing your contractor website according to local search engine optimization practice is essential. Contractor SEO will rank your website and give you’re a website with a tremendous traffic that can easily convert customers. SEO give you the best chance for lead generation.
SEO contains organic keywords throughout your website. Consult your developer or SEO specialist and give information that each website page should optimize on specific keywords. Don’t try to optimize two or more pages on a single keyword. For example, your contractor website has multiple pages like roofing and plumber marketing. Then you have to optimize the roofing marketing page on keywords related to roofing and the plumber marketing page on keywords related to plumbing. Do not overlap keywords. It creates confusion for the Google algorithm.
Quality backlinks are an essential part of SEO. Try to find and gain backlinks from a high-authority website. Also, you can provide backlinks of your website to other related websites. Backlinks should be from the contracting industry.
4. Google local services Ads
Another recommended contractor marketing service is Google local services ads because it is made for your contractor company. When Google local service ads are appropriately shaped, and someone searches on Google “contractor near me” or “Construction Company near me,” then your contractor website will appear in front of them with Google Guaranteed badge.
It is necessary that if someone searches your services area and you must have there. Local services ad is those which can bring potential customers for you.
5. Social media
No marketing service is complete without social media because everyone having access to the internet has one social media account. The most common and popular social media platforms are Facebook, Instagram, Twitter, and LinkedIn. Create your contractor company pages and account on social media. Reach to a massive outlet of people and get leads.
You have to post regularly and update your viewers. Stay engaged with them and answer their comments. Remember to post only those photos, text, or videos related to contractor business. Before and after project mages are great.
The most important thing is to provide your complete contact information because if someone accesses you through social media, there should be no difficulties.
6. Contractor content creation team
The high rate of content means a high rate of audience and viewers. You can occupy people’s attention by providing high-quality content. That’s why you need a content creation team that creates content to attract attention. You must post on social media or website as much content you make.
Content creation brings a positive reputation to your contractor business. For that purpose, if you are not a professional content creator, you can hire a content creation team that outsources the task. At first need four persons for that, a writer, who maintains your contractor editorial management? Business mathematician analyzes your data and strategies and a video professional for video content and one art person or designer.
7. Email marketing
Email marketing is a low-cost marketing strategy as compared to other marketing channels. It is a marketing strategy that depends on the consumer to receive. Messages are sent only to those who sign up to receive them. Email marketing is the best way for conversion because you send messages only to those interested in your contractor business.
Email marketing is an easy way to improve your contractor brand because it is a strategy that requires no team. It’s just a simple text. So it is the content of the email which do your marketing.
A list of emails of your clients is valuable. It gives you an advantage when you need feedback from your clients. You can use your email list and ask them for feedback or send a survey about your contractor services.
Email marketing is a shareable strategy. When you send a limited-time offer or promotion to your listed clients, they share your email with those friends and relatives who need your services. From there you can get new customers.
Video is one of the best marketing tools to capture an audience. After watching your marketing videos, most people decide to hire you as a contractor. In construction, you need to bring visual progress to the customers. It builds your portfolio and creates your work trust. You can showcase your contractor company story through videos.
Make your construction company videos and upload them to your contractor website, social media pages, and YouTube of your company.
YouTube is the second largest search engine after Google. You occupy the top two search engines if you put your contractor video to YouTube and the website. Your visibility will increase.
Effective marketing needs professional photos. Well taken and professional images allow a Construction Company to display and promote projects, services, or products. It makes your contractor company apart from other competitors. Professional construction photography is best for building your brand. That’s why it is recommended to list photos in your marketing strategy. You can include construction project photos on your website and email marketing services.
Most people are more likely to choose a contractor who uses images in their local search results. Try to upload natural and real photos of your projects. It builds trust in customers. That’s why you need to use pictures in your marketing and optimize it.
10. Pay per click (PPC) advertising
PPC or pay per click is one of the tools you can use to promote your contractor business. It works straightforwardly. That’s why it is popular in marketing a brand. You run your ads, and you pay when someone clicks on your contractor ad.
The contractor industry is vast and most competitive. It would help if you had Google pay-per-click ads because it is an excellent way to rank your website for designated keywords. You can use keywords in your PPC advertisement. When people search for those keywords will see your ads.
You have to pay the fee in other advertisement techniques but not guarantee customers. The best thing about pay per click is that it cost when a click is made on your ad. PPC and SEO work together. Both bring traffic to your contractor’s website. You can find your targeted audience by using PPC marketing. PPC’s key advantage is reaching the audience at the right time and place.
Invest In Contractor Marketing Services Today
In today’s digital world, you do not need to spend much money advertising your contractor business. If you have a limited budget, you have plenty of marketing opportunities to promote your contractor business. Above are various steps and techniques in contractor marketing services to get leads. So take your time and understand your industry and customers. Make your unique value within the contractor industry. Highlight them in your marketing campaign, and you will succeed.