SEO for Surgeons is becoming more and more important. Since a vast majority of the market looks for services through search engines, showing up when your potential clients need you most is crucial.
Why is SEO Effective for Plastic Surgeons?
One of the most targeted marketing methods is Search Engine Optimization, SEO. The reason SEO is so much more effective than many other plastic surgery marketing methods is that SEO is a strategic way of putting yourself in front of your ideal client when they need you most.
What Is Plastic Surgery SEO?
Taking one step back, SEO is the process of ranking a website higher on Google for targeted keywords.
As a general rule of thumb, one of the most important keywords your website can rank for on Google is “Your City + plastic surgery”, but there are literally thousands more.
Why Is SEO Important for Plastic Surgeons?
When you implement a successful SEO strategy you are getting in front of a potential client when they are searching for your service.
Also, by showing up higher on search engines for targeted keywords you increase the likelihood of your potential client calling your business instead of your competitors.
The website that shows up on the first positions of the first page of Google gets 16%-32% of all clicks. The website on the last position of the first page gets less than 5% of clicks.
After that client is on your website, they get to know your business and if your website has strong sales copywriting and impressive design the chances of them calling you are relatively high.
Aside from the increase in sales, SEO also increases brand recognition and trust. If you show up above your competitors your potential clients begin to believe you provide better service, which I’m sure you do.
If you want to find out more about our pricing take a look at our SEO packages.
SEO For Plastic Surgeons – Top 9 Strategies to Grow Your Practice
Search engine optimization (SEO) for doctors can help your practice attract new patients and expand. Here are a few SEO strategies that can elevate online marketing, reputation management and profitability to new heights.
No matter whether you’re expanding a physical therapy, dentist, general physician, or psychiatrist practice, SEO can make a difference. By emphasizing local SEO for physicians and dentists, SEO can increase visibility and bring in additional business to your practice.
1. Optimize Your Website
No matter the stage or size of your business, optimizing your website can bring in more visitors and increase conversions, as well as set up marketing automation and customer support systems to save both time and money.
As often as possible, it is ideal to optimize your website on an ongoing basis so you can monitor user behavior and implement changes accordingly.
An effective tool to do this would be one that tracks all the components of your site and gives a consolidated overview of how visitors are engaging with it and its content.
As well as keeping track of your progress, a tool should help identify critical issues and automate their resolution. This may involve fixing broken links, slow page speed or accessibility errors – issues which could cost both time and money if left unresolved, so addressing them early on is crucial to ensure maximum productivity and ROI.
2. Optimize Your Content
Optimizing content requires creating helpful and educational resources that empower patients, such as health advice, treatments and therapies that help them understand their conditions more clearly.
Content such as this can also be shared on social media to increase patient satisfaction and establish yourself as an authority in your field, making potential patients feel like they’re getting their business taken seriously by someone.
Google gives sites with regularly updated procedure pages with fresh, patient-centric content an advantage in search results, such as videos of procedures or photos showcasing successful outcomes from previous patients. Google rewards sites that post regular updates of such procedure pages with new content that provides value to patients – this can include videos as well as photos depicting procedures or positive testimonials from previous patients.
3. Social Media Signals
Social media provides an effective platform to interact with current and prospective patients of your practice, promote it to them, post photos/videos of procedures performed, share patient testimonials and make your practice known to a larger audience.
Make sure your posts on social media platforms like Facebook, Instagram or any other are engaging and informative in order to encourage followers to share them and spread the word about your practice. This can increase shares by your target demographic as well as increase word of mouth for further exposure of your practice.
Tracking engagement for each post you publish is the key to understanding what works for you, and using eClincher analytics provides this data and helps optimize posts.
As part of your social media optimization strategy, another consideration to keep in mind when optimizing it should be staying informed of any shifting trends within your audience’s interests and preferences. Doing this allows you to adapt your strategy as time progresses for maximum benefit.
4. Local Listings Optimization
Establishing an optimized Google Business Profile (GBP) with high-resolution photos of your practice will enable it to rank better in local searches, not only attracting more patients but also increasing conversion rates and revenues.
Deliberately positioning yourself online helps potential customers understand your services and what sets you apart from competitors. Google makes this listing free for claim; simply visit its website and add details such as office address, contact details and hours of operation to complete this profile.
Though your business might already be listed in local directories, optimizing its details to stay up-to-date can still be challenging. Semrush’s Listing Management tool makes this easier by helping distribute them across over 70 trusted directories.
5. Schema Markup
Schema markup is a type of structured data that helps search engines better comprehend your content, providing more precise search engine results pages (SERPS). Search engines then show these rich snippets with enhanced click-through rates and sitelinks which ultimately increase clicks to improve overall ranking and click through rates.
Start off by visiting Google’s Structured Data Markup Helper and entering your page URL; it will generate a list of data items for your page automatically.
Use this list as a starting point when highlighting other data items in your article. Don’t worry if you aren’t able to tag every piece – just ensure that the most vital ones get highlighted, which will give your page its best chance of appearing in SERPs with rich snippets.
Once you’ve chosen your tags, use Google’s Structured Data Testing Tool to preview how the added markup will change your page. Next, upload the generated code directly into your CMS (or source code, if not using one) before monitoring its performance with Google Search Console.
6. Optimize Your Images
Search engine optimization (SEO) is a long-term strategy, taking several months before seeing any tangible results. SEO can be an excellent way to attract patients but requires dedication and hard work in order for it to work successfully.
First step to developing a robust SEO strategy is identifying which search terms your target audience uses to locate you online. This will enable you to create content that targets these search queries directly.
Google prioritizes pages with more relevant content over those of their competition in search results, which you can achieve by optimizing your landing page, targeting specific keywords, and publishing quality posts regularly.
Image optimization is another essential aspect of SEO. This practice ensures images are stored and delivered efficiently through compression, leading to faster page loads, reduced storage costs, and decreased bandwidth usage costs. Optimizing images may also increase Core Web Vitals metrics – an indicator of your site’s ranking better in Google search results.
An effective SEO strategy will enable patients searching for services like those provided by your medical practice to find you easily in search engine results pages, increasing visibility of your site and potentially leading to more visits and increased conversions.
Your video should feature a call to action that encourages viewers to visit your website or book an appointment with you. Use this in both its title and description, as well as on social media pages.
Optimize thumbnails to boost click-through rates and drive more viewers to your video content. A high-quality thumbnail image that accurately reflects its contents can increase click-through rates while simultaneously driving more viewers towards your website.
Videos are an effective way to connect with your target audience, provide information about your practice, and establish authority within an industry. But before beginning video marketing efforts, make sure all videos are optimized for search engines such as Google.
8. Plastic Surgery Content Marketing and Blog Posts
Attracting new patients to your medical practice requires having a website optimized with SEO in mind, with keyword research and local listings management among other features being prioritized as key strategies. When it comes to driving traffic to your practice online presence is paramount – nothing beats having an SEO friendly site! For enhanced online presence and patient acquisition it’s crucial that a strong search engine optimization plan be in place with everything from keyword research to local listings management being covered by it all.
One of the best ways to optimize your website is to establish an informative blog. A robust blog featuring posts related to plastic surgery can engage readers while answering their most pressing queries, while helping search engines discover it more easily. While be wary not to oversaturate your content calendar with blogs about plastic surgery topics, having one will help keep your plastic surgery website fresh and relevant – also providing another channel through which prospective patients may discover you! Creating such a platform could even lead to higher search engine ranking, which could bring in new patients!
One of the key aspects of expanding your practice is collecting new patient reviews. Google sees these testimonials as proof that other customers have enjoyed your services, helping your practice show up in search results more often.
Furthermore, they can help your practice increase its E-A-T score on Google, increasing revenue while decreasing overhead costs. A high E-A-T score can attract new patients while simultaneously increasing revenue and decreasing overhead costs.
As a healthcare consumer, it is your right and expectation to expect that any care provided is both suitable and safe. Unfortunately, in today’s fragmented medical landscape there remains waste, fraud and pay-for-play practices present that need controlling through Optimization Reviews conducted by healthcare organizations – an essential tool used by these entities in ensuring patients receive appropriate and safe care they deserve. Eliminating Optimization Reviews would be a serious error that would have lasting impacts both quality of care and affordability for consumers.
So how do you get started?
Get a SEO audit and competitor analysis to see how you compare to your competitors. Contact us today for a free competitor analysis.