As a chiropractor it can be challenging to get new clients consistently. With so much competition out there it can be tough to stand out.
How can you really get new patients without breaking the bank?
One of the best ways to generate more leads as a chiropractor is through Search Engine Optimization (SEO).
But what exactly is SEO and how can it help you reach your business’ goals?
Today we’ll be going over what SEO is, the benefits, how it works and basically everything you need to know to make an informed decision about your chiropractic business.
What is SEO?
SEO (search engine optimization) is the process of optimizing a website to improve its rankings. A good ranking will send a lot of quality traffic to your site. It also makes it easier for potential patients to find your practice when they’re searching for chiropractors.
Chiropractic SEO is a process of improving the domain authority and the rank of content on your website. Keyword research and competitive analysis are key components of a successful SEO strategy. Keeping your content fresh and updated can help you attract new visitors and boost your website’s ranking.
SEO is a type of digital marketing campaign that should be incorporated into your overall chiropractic marketing plan.
Should you work with a chiropractic SEO expert?
An SEO expert can provide a customized, comprehensive proposal for your chiropractic practice. They will make a thorough evaluation of your current situation, perform a keyword analysis, and determine a plan of action.
If you want our team to help you with your SEO feel free to contact us.
Benefits of Chiropractic SEO
SEO can provide many benefits to your chiropractic business. Some of the key benefits of chiropractic SEO are:
- Attract New Clientele
- Educate Potential Customers
- Increase brand awareness
Attract New Clientele
Bringing in new business is by far one of the most sought after benefits of Chiropractic SEO.
Increasing leads and sales is top of mind for most business owners. Even if you’re highly qualified and a member of chiropractic associations you’ll need to attract clientele to stay in business.
So how can SEO help increase your bottom line?
It’s quite simple. Let’s just start by putting ourselves in the shoes of the buyer.
Let’s say you live in Los Angeles, CA and are looking for a Chiropractor. He pulls out his phone and searches “chiropractors in Los Angeles”. Your chiropractic website shows up on the first page and he decides to call you and book an appointment. Just like that you brought in a new client.
If your website wasn’t on the first page, that potential client would have likely called your competitor instead.
400 people per month are looking for “Los Angeles Chiropractic” (There are thousands of keywords, these are just the top 2)
In the pictures above you can see that there are 400 people searching for a chiropractor in Los Angeles. This keyword is a bottom of the funnel keyword. Someone is actively looking for a chiropractor to set an appointment.
Local SEO would target these types of keywords. The keyword would be “Chiropractic + your city”
Educate potential clients
Another benefit of investing in Chiropractic SEO services is that you can educate potential clients and position yourself as an authority or expert in the field.
Typically when someone is looking for information about the service they are near the top of the sales funnel.
Although educating consumers may not lead to leads right away. The upside is that there are more consumers at the top of the sales funnel than at the bottom.
This is apparent when you look at search volumes for specific keywords.
3,700 people per month are looking for “what does a chiropractor do”
In the image above you can see the top of the funnel keyword. “What does a chiropractor do” is informational and someone may not necessarily be looking for a chiropractor.
Typically it’s best to target the bottom of the funnel keywords first. Once you have secured those positions you should consider moving up in the funnel and focus more on educating clients.
Build Brand Awareness as a Chiropractor
Building your brand can help you win business for years to come. Consumers are more likely to purchase from a brand they’ve “head of” in the past.
SEO can help increase your exposure and build your brands reach.
When your website is properly optimized for search it’ll show up on the first page for key phrases potential clients search online.
If someone searches for a chiropractor in your city and they see your website come up first, that’ll leave a good impression.
When you show up on the first page its as if your website is ‘recommended’ by google.
Even if a potential client doesn’t buy from you the first time they hear of your brand, when ever they are ready to make a purchase they may choose to call you simply because they feel comfortable with your brand.
How does SEO for Chiropractors Work?
SEO is a unique marketing strategy because the benefits are not rewarded instantly. SEO is best for those interested in investing in their business for the long term.
The way SEO works is somewhat complex but we can simplify it. Search engines organize pages online based on their relevance and authority. Your job (or the job of your SEO agency) is to make your website relevant and authoritative.
13 Step Chiropractor SEO Guide
1. Website Audit
To start off we need to take a deep look at your website in order to develop a strategy that will get you on the first page in the shortest amount of time.
We look at your website structure, backlinks profile, the number of pages you have, website speed and many other on and off page factors.
2. Conduct Keyword Research for Chiropractors
With local search keyword research is pretty straight forward. Typically you want to show up for search phrases like “chiropractor in your city” and similar variations.
Going back to the example above, if you were a chiropractor in Los Angeles we would want to target that keyword group and all of its variations.
For the most part one keyword group will have between 50 to 250 variations.
3. Find Keywords for Internal cities
If you’re in a big metro, like Los Angeles, it’s a good idea to target internal cities with in the county that lie within your service area.
One example would be to target the keyword groups:
“Chiropractor in Irvine”
“Chiropractor in Pasadena”
4. On Page SEO for Chiropractors
In order to make your website relevant for a specific search phrase your website’s on page SEO must be properly optimized. Basically make your website easy to understand.
Remember, search engines use robots to understand websites so images don’t help. You have to explain your website through code, text, internal linking, categorization and other on page factors.
5. Off Page SEO
Website authority comes from off page optimization. The way you can show your website is authoritative is by getting backlinks to your site. Backlinks are tough to get which is likely the reason why search engines put so much weight on them.
The job of your chiropractic SEO agency is to prospect for backlinks on relevant websites and ultimately get backlinks pointing to your website and boost its authority.
6. Optimize Your Google Business Profile account
You should also take the time to set up a Google business account. This is free and easy to do. But you’ll need to add images, a catchy description, and details about your services.
Google My Business is a free tool that allows chiropractic business owners to update their clinic’s information. This helps improve rankings in Google’s local map pack. It also lets patients find out about specials and promotions, as well as office hours.
Adding photos to your GMB account can help you rank higher in Google’s map pack. Google reports that profiles with photos get 40% more traffic than those without. So it’s worth the effort.
7. Check Your NAP Across Local Directories
Before you can start attracting new patients, you’ll need to make sure your clinic’s information is up to date. In addition, you need to include the correct NAP. The NAP is your name, address, and phone number. An incorrect NAP can confuse and discourage patients.
8. Post Regularly on Your Google Business Profile
Once you have a Google My Business account, you should post regularly. Postings can be anything from promotions to news about the clinic. You should create a posting schedule to keep your clinic’s information current.
Posting on your Google business profile weekly or bi-weely would be ideal for local SEO.
9. Content creation
When it comes to chiropractor SEO strategy, content creation is a key piece of the puzzle. It helps you attract new patients and nurture leads throughout the sales cycle.
One of the first steps in creating content is identifying the right keywords. You should choose keywords that are both relevant and targeted. If you do, you’ll get higher search engine rankings. Also, you’ll be able to identify which keywords are driving traffic to your website.
After you’ve identified the right keywords, you’ll need to create content that meets potential patients where they are. Your website should include information on your treatments, news, FAQs, and other pertinent content.
10. Have a Responsive, Fast Loading Site
For best results, you should have a responsive website that is easy to navigate, loads quickly, and is mobile friendly. Additionally, you should have a schedule for posting to social media and your website. This will help you stay on top of incoming patients and keep you up to date with Google.
11. Improve User engagement
Having an effective user engagement strategy is key to the success of a chiropractor SEO strategy. It helps you to attract new customers and increase your clinic revenue. The more people who engage with your website, the more likely they will be to contact you and schedule an appointment.
12. Include Outbound Link to Quality Sources from Your Blogs
You will also need to add quality links to your website. Links that come from trusted sources will be more valuable. Quality backlinks include those from sites with high editorial standards.
13. Track and Monitor Your SEO
To improve your SEO, it’s important to track your keyword performance. Use Google Analytics to find out which pages on your website are generating the most traffic.
Once you’ve identified which pages are performing well, it’s time to work on improving them. For example, you can contact publications to see if they’ll write an article about your business. It’s also a good idea to ask for reviews from satisfied patients. By accumulating these, you can show potential patients that your practice is reliable.
Need Help from a Team of Chiropractic SEO Experts?
If you are struggling with your chiropractic SEO strategy, you might want to consider hiring a digital marketing agency. These agencies can help you develop an effective long-term SEO campaign. They will ensure that your website is optimized, as well as improve your online visibility.
Our team can help you increase your website’s visibility and improve your rankings in Google. This team is comprised of expert web designers and digital marketing strategists. Their services include keyword research, web design, and other marketing tools.