Home Service SEO Strategies that Drive More Leads


Search Engine Optimization (SEO) is a digital marketing strategy designed to put your home service business in front of potential customers when they’re searching for services you offer.

When done correctly, SEO can be an effective way to attract new customers to your website without spending a lot of money. With an effective strategy in place, you may typically see an escalating increase in traffic over time.

Benefits of Implementing SEO for Home Services

Home services companies offer one of the most important services, keeping our homes safe and in the best possible shape. One crucial part of any successful home service business is getting high quality leads.

Digital marketing plays a vital role in getting quality leads these days, but making this work is no easy task. One tried and true digital marketing strategy for home service businesses is SEO. There’s a lot of information out there about SEO but implementing a home service SEO campaign isn’t easy.

Whether you’re looking to increase your brand’s visibility in a new market or boost your existing home services business online, search engine optimization (SEO) is one of the most powerful digital marketing strategies that any home service company can adopt.

Today, we’ll go over some SEO basics for home service companies as well as some more advanced strategies.

What is SEO for a Home Service Business?

Before going into what is meant by Home services SEO, let’s look at the more general marketing strategy of SEO.

It is a process and technique of improving your home services website to increase its visibility. When done right, your home services website appears on top when people search for your services. SEO focus on search engines like Google, Bing, and others. The primary purpose of home services SEO is to attract the searchers’ attention to home services-related topics and make them your customers.

List of the four types of SEO

In order to effectively implement a Home Services SEO campaign you will need some solid skills and patience. You can also get SEO results by hiring a marketing company like JetRank. Home services businesses need leads, and in digital marketing, SEO one proven strategy that brings leads.

Now let’s move to how to do home services SEO. Below are some of the essential and pivotal SEO strategies needed for any home service seo campaign.

1. Keyword Research for Home Services SEO

Search engine optimization (SEO) is an essential strategy for home service contractors to increase website traffic, leads and sales. Successful SEO tactics incorporate both on-page and off-page elements to boost a site’s visibility on search engines and boost rankings.

Keyword research is a critical element for successful home services SEO campaigns. It allows you to comprehend the questions, issues and solutions your target audience are searching for online. Furthermore, keyword research informs content creation and organic marketing tactics.

The goal is to try to figure out what type of words people use for searching specific home services in your area.

Keyword Research Tools

Keyword research tools such as Google keyword planner and SEM Rush can be invaluable for gathering keyword data, trends, and other vital details. It’s also beneficial to take a look at your competitors’ keyword strategies in order to identify areas of overlap or potential growth opportunities.

home service keyword research

You can use the Google Keywords Planner tool for free provided by Google for keyword research.

Choosing the right keywords

It’s essential to select keywords that are pertinent to your business and local market, yet not too competitive or specific. Don’t spend time or money ranking for irrelevant terms that won’t convert customers.

When conducting keyword research, be on the lookout for research intent keywords – these are searches that indicate people may be in the early stages of their buying process. Crafting informative content that addresses these keywords can help attract customers and boost sales.

Home service businesses face fierce competition, so it’s essential to stand out by offering quality content. This could include blog articles, case studies or Frequently Asked Questions (FAQs). Not only does this build trust and establish authority within your industry but it also gains links back to your site which helps boost rankings higher in searches and increase website traffic.

Simply adding keywords to your content won’t bring much SEO results. There are other factors that are needed to rank. Keep reading to find out what they are.

home service seo keywords

2. Local SEO for Home Service Websites

Customers searching for local services online often don’t want to click on a company that doesn’t rank highly enough. That is why local SEO strategies are so essential for home service businesses.

Gaining higher placement on local search results pages is essential for increasing visibility and turning that attention into sales. An effective SEO strategy is an affordable way to stand out, outrank competitors, and drive traffic to your website.

Landscape designers, plumbers, contractors and any other home service business must get their name out there in front of nearby residents. With local SEO strategies you can increase your reach by optimizing for specific cities and neighborhoods so that people searching for services in those locations will see your website appear.

Local SEO success relies heavily on backlinking, or getting links from other websites to yours. This can be accomplished through citations, where other sites mention your business with a blue underlined link that points back to its original page.

Citations help search engines like Google and Bing recognize your company as relevant to their algorithms. Furthermore, they make it more likely that someone searching for services near you will see it listed on Google Maps or local results pages.

Another key aspect of local SEO is reviews. When customers leave positive or negative reviews for your business, it helps build credibility and trust with potential customers. Furthermore, responding quickly to negative comments can significantly improve your ranking on SERPs.

If you don’t have the time or resources to manage your SEO on your own, working with a professional agency is an excellent option. They’ll monitor your progress and use cutting-edge tactics to boost rankings.

3. Regular Content Creation and Updates

A great way to improve your home service SEO is by regularly updating your website with fresh content, like blog articles, case studies, and FAQs. These are great ways to engage with your customers and build trust and credibility for your home services business.

4. Link Building and Authority building

Creating links to your site from credible sources can help boost your rankings on search engine results pages. It’s also a great way to establish your home services business as an industry leader, which will give you the credibility you need to attract more leads and grow your business.

Investing in quality SEO for your home service website will take time, but it will pay off in the long run. You won’t see results immediately, but they will gradually begin to appear after 3-6 months of implementing your strategy.

Home Services Link Building

Link building is a technique in which someone mentions your company on their website with a hyperlink. When somebody clicks on it, it goes to your website, and you win a click. When somebody links your website they are basically voting for you. A backlink is a trust signal to Google.

If you want to do link building for your home services website, keep a few noteworthy things in mind:

  1. Get high authority links – Authority is measured by MOZ Domain Authority Metric or Ahrefs Domain Rating Metric
  2. Get links from niche-related websites
  3. Use natural anchor text ratios
  4. Get dofollow backlinks
  5. Get links from websites with SEO traffic

You can check who is linking to you. There are some paid tools like ahrefs and SEMrush. There you can also stem from where your competitors get backlinks and build similar links

5. Home Services Technical & On Page SEO

On-Page Optimization

Search engine optimization (SEO) is one of the most effective marketing tools for home service businesses. With 93% of all web traffic coming from search engines, it’s essential that your company’s website rank highly in SERPs (search engine results pages).

To achieve this goal, you need to employ technical SEO strategies. These include optimizing your site’s mobile performance, page speed and internal linking as well as making sure it is indexable, rankable and accessible.

Technical SEO is a category of SEO, which includes optimization of the infrastructure of your home services website for quickly crawling and indexing. Here are some of the pivotal elements of technical SEO, which are beneficial for home services SEO.

Monitor Google Search Console

Google’s algorithms are constantly evolving, so it’s essential to stay abreast of technical SEO trends and practices. To get started, create a Google Search Console account and monitor your website’s SEO performance with this free tool.

6. URL Structure

If it is possible, add the keyword to your website URL. However, you do not need to change the keywords of your current or indexed URLs. Consult an SEO professional before changing URLs.

7. Webpage Load Speed

Loading a website fast help improve the user experience. Speed optimization of your website is necessary to rank higher on Google. Also, it’s important to note that if your website takes time to load, it will increase your bounce rate.

Many users expect websites to load quickly, particularly on mobile devices. If your site takes too long to load, you could potentially lose a significant amount of traffic and potential customers.

The average user today is much more demanding than they were even a few years ago. They don’t have time for slow-loading websites, so you must ensure your website is optimized and ready to reach its full potential.

8. Optimization for Mobile Users

Smartphones becoming more popular than desktops in terms of search. Also, mobile users are growing fast. People search more than 60% on mobile phones.

Optimize your website for mobile. If your home services website is not optimized for mobile, you will lose a considerable amount of searches and ranking.

Make your website responsive. It means your website runs efficiently on any device. Make sure your website loads quickly on mobile phones. Resize your website images. Responsive websites are an essential element for home services SEO. You can run a mobile test to see if your website is mobile friendly.

9. Structured Data Markup

Technical SEO may also involve using structured data markup codes to give search engines a better comprehension of your website’s content. This could allow you to rank higher in SERPs and boost conversions.

10. On-Page Optimization

On-page SEO is the practice of optimizing individual web pages, with special attention paid to copy, HTML and metadata. It’s a key factor in all successful SEO strategies and helps generate more organic traffic from search engines.

Optimizing your home service business website for search engine users ensures you remain at the top of mind for potential customers who require your services. On-page optimization is like making sure your store is accurately listed in a reference guide or providing assistance to people searching for services at a mall help kiosk.

Refer back to the keywords you chose

Optimizing for on-page SEO begins with understanding which keywords or keyword themes your potential clients use when searching for products and services similar to yours. This can be accomplished through keyword research using tools like Ahrefs, AnswerthePublic and UberSuggest.

Write Content Targeting Keywords

Next, craft or modify your page content to target those terms and phrases. Ensure that it’s both pertinent and helpful for your potential buyer personas, while naturally including the keywords targeted in an organic manner.

Header Tag Optimization (H1, H2, H3)

Headings are the bold and large words of your website content that visitors can effortlessly scan. It helps search engines to understand your website content. Adding keywords to your content headings is an important on page seo factor.

Ensure your page titles, headers (also known as body tags) and image alt text are optimized for the keywords you’re targeting. These elements of on-page optimization are essential since they will appear in search results pages and give users a better idea of what your site is about.

On-page SEO is a long-term endeavor and takes time to see results. Furthermore, the process is constantly evolving, so it’s essential that you s

11. Google Business Profile Optimization

Google Business Profile Optimization gives local businesses the power to showcase important information about themselves on Google Search and Maps, such as hours of operation, updates, photos, and videos.

Optimizing your business profile is essential if you want to gain local exposure and appear well in search results. Doing this can also generate home service leads and drive more traffic to your website.

Google Business profiles are a free way for businesses to promote their services on Google Search and Maps. It’s an effective way for brands to connect with consumers in micro-moments, helping them get to know, like, and trust your brand more quickly.

Optimization of Google Business Profile includes the following three below: category tag optimization, hours of operation and photos. There is more to ranking locally, but these are the basics.

Optimizing Your Google Business Profile: Follow These Steps

First, you must verify your business through Google. Usually, this takes less than a week and can be completed by sending them a verification code postcard.

Once your business has been verified, you can begin adding information to your Google Business Profile. You are able to modify hours of operation as well as update phone number and address.

Customers can reach you easily when they have questions about your services. It’s essential that you respond to messages within 24 hours, or else customers may become dissatisfied and leave without contacting you again.

Monitor Reviews

Monitoring customer reviews is another essential aspect of optimizing your GBP. A large number of positive comments will make you stand out in search engine results.

Category Selection

Google offers over 4,000 company categories, so it is essential that you select those that are most pertinent for your business. Doing this will guarantee that your business appears in relevant searches.

When creating an account, Google asks you to add 3-5 category tags. The Google business profile category is important. You can run a search for the keyword you want to rank for to see what your competitors are using for their category.

If you’re a plumber, you’ll want to add plumber in the category. It’s simple, but important.

Hours of Operation

List your hour of operation at Google My business. Make sure these are consistent across the web.

Google Business Profile Photos

Add an optimized and updated photo to your Google Business Profile. You can improve your click through rate when you upload an eye-catching and relevant photo.

Add keywords to the photo name, description, and tags. Try to update photos every month.

Need Help With Your Home Service SEO?

Home services SEO is not magic. It requires expertise and skills. It will take time, but it is an effective way to get quality leads. SEO seems complicated as a home services provider, but it can be easy if you have our team do it.

We at JetRank would be happy to assist you with your SEO plan if you’re seeking a professional touch.

JetRank is a full-service digital marketing firm that has spent years honing the art of SEO. We’d love to collaborate with you as well. Our skilled team of Internet marketers has helped hundreds of home service companies enhance their exposure, traffic, and income.

Home Services Marketing Strategies that Drive Leads

On This Page

Get a 25% Better Marketing ROI with JetRank

Roger Avila

Roger Avila

Roger is an SEO Manager at JetRank based out of sunny San Diego, CA.

Get 25% Better Marketing ROI with JetRank

Rated 5/5
- from over 450 reviews