Every home services business owner wishes to gain quality leads. However, it is not so simple. It’s required hard work with dedication. Home services leads are fundamental factors for achieving success in-home services business.
As a home services business owner, lead generation is a challenging aspect. The success of the in-home services business depends on hiring skilled contractors and receiving quality leads.
It is also an essential part of your marketing strategy and the basis of your business’s online presence. Marketing strategy includes generating online leads, reputation management, and customer reviews.
Home services are more than $400 billion industry but for most leading home services company’s solid and consistent lead generation is the main issue. On the other hand, most home services companies only get home services leads from their website.
Most customers use the internet to find reliable home services providers, but some home business services providers like repair businesses do not have a website.
Many home cleaners, plumbers, and handymen work alone personally and do not focus on digital marketing. Digital marketing for home services requires effort and time. There are some excellent tricks and tips which can be used for home services leads. The best way is to optimize your home services website and ensure traffic for you.
There are other methods for home services leads other than optimization of home services website. Other marketing platforms can promote and lead the generation of your home services website.
Those platform connects clients to your home service business and uses location technology. For a smooth process, they provide an online payment system. If you are new and running a home services business, this platform will help you get customers fast. You can broaden your home services leads.
1. Search Engine Optimization to Generate Home Service Leads
As a home service business, you require being on the top of the SERP. The first step to get there is to have a great website for your home service business. If you’re not present online, potential customers will not be able to find you and consider your company for their needs.
Target the Right Keywords
The second step is to use the correct keyword in your website content as well as in your Google My Business Listing. For example, if you’re a home painter in Tampa, then you want to use the keyword “Tampa Home Painter” throughout your site so Google understands what services you offer in Tampa.
Get Quality Backlinks
The third step is to get quality backlinks from other websites pointing to yours. This tells Google that your website is a quality resource for information on home painting in Tampa and should rank higher in the search results.
The fourth step is to create blog posts or articles on your website with tips and advice related to home painting. This helps show Google that your website is an expert source of information on the topic, which can help improve your ranking.
Mobile Friendly Site
The fifth step is to make sure your website is mobile-friendly. More and more people are using their phones to search for information on the internet, so it’s important that your website can be easily viewed on a small screen.
By following these steps, you can improve your website’s ranking in Google’s search results, which can lead to more traffic and more customers for your home service business.
2. Generate Home Service Leads with Google Ads
Another great way to generate leads for your home service business is through Google Ads. Google Ads is an advertising platform where you can create ads that will show up in the search results when someone searches for keywords related to your business.
For example, if you’re a home painter in Tampa, you could create an ad that would show up when someone searches for “Tampa home painting.”
You can control how much you spend on your Google Ads campaign, and you only pay when someone clicks on your ad. This makes it a very cost-effective way to generate leads for your business.
3. Generate Home Service Leads with Facebook Ads
Facebook Ads is another great way to generate leads for your home service business. Facebook allows you to target your ads to very specific demographics, so you can make sure your ads are seen by people who are most likely to need your services.
For example, if you’re a home painter in Tampa, you could target your ads to people who live in Tampa, are homeowners, and have expressed interest in painting or home improvement.
Facebook Ads is a very effective way to generate leads for your business, and it’s very affordable. You can control how much you spend on your Facebook Ads campaign, and you only pay when someone clicks on your ad.
Generate Home Service Leads with Referrals
Referrals are one of the best ways to generate leads for your home service business. When someone you know recommends your business to their friends or family, they’re more likely to use your services.
If you’re a home painter in Tampa and you do a good job for a customer, they’re more likely to refer you to their friends and family.
The best way to generate referrals is to provide great service to your customers and ask them to recommend you to their friends and family. You can also offer incentives for referrals, such as discounts or free services.
4. Angi’s List for Home Services Leads
Angi (formally Angie) is an American home services website founded in 1995. Angi’s list acquires plenty of attention from home services business owners. It is the most favorite website for the home services industry and has more than 5 million members. You can quickly gain the lead from the Angi list and promote your business. You have to register your home services business with the Angi list and easily claim and update your company profile.
One of the most unique home services provider directories is Angi list. That’s why it is best for a home services lead.
Angi list has billion of users around the globe with ten million verified reviews and more than 2 million visits per month. Imagine how vast the lead you can generate if you run your home services business in a million people market.
You can also do paid advertisements at Angi list. Home services clients will find your business organically or from your paid advertising. There would be no fee for lead if you got a home services lead. You have to only pay when you do pay advertisements at Angi list.
5. Houzz for Home Services
A popular website among people looking for home services is Houzz. An online directory provides reviews and home services business lists, especially for home design and renovation companies.
You can add your home service company to Houzz and provide user projects you did before in-home services. It is different from other directories. You can add your rate or offer packages to users, and also you can communicate with customers through email and social media.
Houzz offers free profile registration. It is the best platform to gain home services leads. Over 1.5 million home services professionals and contractors are registered on Houzz, and there are more than 5 million visitors monthly. Think about its vast popularity. If you did not register your home Services Company, your competitor would lose home services leads.
As we said, profile setup is free at Houzz, but you can promote your business at Houzz Pro+ paid. Houzz Pro+ provides several features which will boost your home services business. It includes optimizing your page for visibility and accessing a locally targeted audience. You can also manage your home services lead through an analytical tool available at Houzz Pro+.
6. Pro Referral for Home Services lead
Pro referral was created by Redbeacon in 2008, and Home Depot developed it with a new feature in 2012. Pro Referral helps you to connect with home services. It is different from another review website. It puts the home services professional with targeted clients. You can add your profile and previous work to get home services quickly. Clients will browse and find you there. It’s up to you how creative you made your profile and made the conversion.
Before registering at Pro Referral as a home service provider, you have to submit liability insurance and a two-year fee of $39.99. When you become a member of Pro Referral, you will get access to the customer’s database. Home services lead is given based on points.
7. Thumbtack for Home Services Lead
There is no doubt that Thumbtack proved itself as a titian in-home services industry. Customers often use this platform for local home services providers. Customers have the facility to filter the essential service they need. Thumbtack shows the result of what the customer wants to see. Today millions of people use Thumbtack to find the best home services, providers.
The prime factor about Thumbtack is that the professionals here only have to pay when their services are hired or they are contacted through leads. This online service provides more than a thousand services categories.
As a home service provider, you can quickly improve your visibility and gain lead, but Thumbtack’s payment method and price structure are a little bit complicated. Its works on the bidding system. It sends professional pre-set criteria to set their rates and prices. That’s why Thumbtack is popular among home services companies for leads.
8. Porch for Home Services Lead
The Porch has a mobile application that is an easy way to use. Also, it covers almost all home improvement and renovation projects like furniture assembly, HVAC work, and installation. It is the best website like Angi list.
The Porch has more than three million professionals using it for home services leads. Its best feature is the convenient payment method. You can purchase leads individually and receive home services leads automatically monthly. You have a choice to filter your leads according to your services and prices.
The Porch is beneficial for customers because it allows in-depth user information about a project or work they want to be done.
For example, if a user wants to paint his home. The Porch will ask a few questions related to home painter services. How many rooms did they want to paint? Which part of the room did they want to be painted, front wall or border? When customer answer all these questions, Porch bring them the best home painter according to the answer provided. As a home service owner, you have to add all the relevant information during registration on Porch. Try to overcome all the questions Porch asks from customers.
The Porch is home services lead generation platform designed for home services contractors and businesses. It allows you control over your targeted lead strategy.
9. HomeAdvisor for Home Services Leads
You can set up a free HomeAdvisor Pro account where you can find your home services leads. Customers seek professionals and contractors based on zip code. HomeAdvisor has 30 million users across the globe and more than 2.5 million visitors monthly.
It is the best platform for home renovation and provides various features that help visitors find their required home services company. These features included a guide, which helps the user in home renovation. Another best feature is finding the right home services professional according to customer work needs.
HomeAdvisor platform is designed for home services providers to find home services leads. It uses digital and TV ads to find out customers searching for home services and provide providers with the best local home services.
HomeAdvisor takes payment from the user on each lead’s annual subscription fee. The payment varies according to region, services but typically ranges from $15 to $60 per lead. While using HomeAdvisor for your home services company, you must manage your budget. Try to implement the marketing plan at HomeAdvisor wisely. Focus on your targeted audience and area of services.
Home services and home improvement business is a billion-dollar business growing fast digitally. Make sure your home services business has an online presence, then decide where to do marketing.
The platform, as mentioned above, is best for improving the home services business, and you will get quality home services leads. You will need time and money to invest to profit from billions of users.
Lead generation does not mean bringing traffic to your home services website or profile. But it is a strategy to not only get traffic but also to turn traffic to customers. It’s hard work, but lead generation requires the right platform to present your home services business.
To conclude, we present some of the top platforms that will help you nail every aspect of web-based home services lead.
Do you want to learn more about how home services marketing may help you develop your business?
Get in touch with ContractoGrowth right away. We work with hundreds of companies around the country, and we’re looking forward to hearing from you!