Contractor SEO Strategies that Generate More Leads

contractor seo strategies

SEO stands for “Search Engine Optimization,” i.e., the process of improving a site’s visibility on the search engines when people explore products or services related to a business. These search engines can be Google, Bing, Yahoo, MSN, etc. The better pages look at search results, the more likely to get attention and attract potential and latent buyers for the business. Therefore, SEO is an essential strategy anyone can use in digital marketing efforts.

Why Is SEO Necessary For A Business Or Website?

There are some significant benefits of SEO. One of those is to provide sufficient traffic. Traffic matters in SEO, and that’s why it improves web traffic, increasing traffic while increasing visibility and rankings.

Another notable advantage of SEO is that website hosts will compete with top competitors. There are many other sites on search engine results pages, including the most prominent companies. With efficient SEO procedures, it has the opportunity to exceed them.
Another reason that SEO is so important is that all the time spent on producing quality content and optimizing the site with SEO on the page improves the site’s usability, which creates a seamless and beautiful customer experience.

One of the essential SEO tasks is increasing visibility, making it easier to find it when looking for something to offer. Therefore, appearance is directly related to ranking.

Ultimately, the main reason to practice SEO is to:

  • Build better relationships with the audience
  • Improve customer experience
  • Increase authority
  • Drive more traffic to the contractor website
  • Give a competitive edge by increasing conversion rate.
  • All these factors collaboratively increase sales, clients, overall revenue, and business management.

What Does SEO Mean For Contractors?

Contract SEO is an imperative approach that uses both on-page and off-page strategies to develop contractor services. Benefits include
Higher ROI (Calculation that measures the return on investment of SEO), increased product awareness, and higher rankings in search engines.

The contractor SEO agrees with the contractors who want a new direction online. This type of SEO helps contractors such as plumbers, electricians, geographers, and others. In addition, it’s a great way to reach potential buyers on a budget.

The SEO model is based on that clients are more likely to click on websites that appear on the first search engine results pages (SERP). They may also visit high-quality websites when they arrive while searching. As it stands, strategic businesses are putting their businesses at the top of their search engine rankings.

How Can A Contractor Use SEO to Gain Results?

For contractors, having a website is vital to help them find it in the local market. When people are set to start a vast contractor project, they search for a contractor online. A highly regarded website by search engines will attract them to business instead of competition.

When a website is well-designed using the latest contractor SEO techniques, it appears on the first page or two search results. It makes the appearance more relevant and fundamental to those looking for a provider and improves chances of clicking on-site and choosing that company.

Get started with these steps and tricks to gain better results for the contractor business.

Create a Business Website:

A website will represent the business in the visible world. A site with responsive web design that responds quickly to user actions is the first step in getting SEO right. For example, if you are a contractor, find a website that outlines all your projects and emphasizes your work ethic.
Ignoring the website’s content will not lead anywhere. Local web design should start with primary contractor keywords such as “standard New York contractor” or “senior contractor services near me.” Some content on the website should be helpful to the visitor and be enhanced with the correct information. Keeping in mind that makes the site’s “About Us” page more attractive.

Research Relevant Keywords for Your Business

For SEO, it is essential to know about keywords work. And, of course, the first thing is to understand Google. Unfortunately, sometimes customers do not know how they work with the changing Google algorithms, making their websites inferior.

However, Google wants to get the best results for a search. Therefore, there is no shortcut for SEO to work, and it takes time to show results. To crack search algorithms, create a website with good content and relevant keywords, including keywords in the query form. Google continuously needs to produce the most appropriate information.

Some keywords are classified as “research-oriented” or “target” keywords, indicating normal browsing. If someone is looking for “home interior design,” that person may not need a contractor to do the renovation. But in the future, the need may arise. So a website content must contain keywords.

Optimization Of The Website

We’ve been talking a lot about website use; here’s how it’s done. It would be best if it started with the home page first. It is the first page people will always view on a website. Then focus on service pages. Below are some details on how to manage the top pages of a website.
The most important part of the homepage is the title tag. The title tag must include the appropriate keyword to be used in the optimization. Don’t miss the Meta description, which provides context for the overall title tag and helps to create Google search titles.

Then comes a copy of the page. How did it start? What to do? Does it have a solution to their problems? How is it different from other contractor structures? Write and briefly describe the primary services that should be a clear and convincing invitation to action. Page copy content should be more than eight hundred words.

Each service page should address the correct set of keywords. Service pages also need to be upgraded, with a title tag and Meta description. Purchasing target keywords on service pages will only help in local SEO.

Generating Links And Citations:

For an SEO contractor to work well, you need to rank high in Google Search. And that comes from background links provided by trusted sites with good domain authority. To know what competitors are doing to get links, use highly recommended SEO analysts tools like Moz and Ahrefs.

Manage Reputation With Feedbacks And Reviews

These days’ online reviews by users/customers are critical. Google Updates reviews the most read and trusted online reviews. The contractor service agent should also have a positive review on Google. When customers start using services, they leave good and bad reviews on Google.

Why Should Contractors Invest In SEO?

The main reason established contractors have invested in SEO is the increase in prospects using online resources. Since Web 2.0 became popular, this trend has become popular and arises.

Most people start looking for a good contractor by doing extensive online research. Many contractors have found new clients through websites designed for local searches. About eighty percent of all construction-related searches are performed on Google.

Should You Do SEO for Your Home Service Business?

Google My Business (GMB) is the best way to improve online presence in search. This Google feature has gone through much diversity over the years, and the current redundancy is a more substantial and more prosperous version. New features in GMB allow users to search, customize and engage with the audience in various ways.

Clients searching for local contractors use keywords such as “leading contractors near me” or “list of construction companies in Los Angeles.”

A contractor company must appear in the search results for these keywords as users search for the specific service provided by the company.

Another thing is that most of the searches are done with Smartphones. Regular mobile search for a contractor SEO leads to qualified customers with real needs. Almost all smartphone users interact with Google while on the way. The trend increased after a major search company introduced Google Assistant and Google Home. Best of all, the latest algorithm updates came with the original mobile index. It means that Google now checks the website’s mobile friendliness before installing mobile and desktop features. Therefore, it is necessary to ensure that a contractor company has a cell-compatible location to appear at the top of the search.

General Issues That Contracting Websites Face:

There are some challenges that contractors face, and they need to be resolved. Some of these common problems include:

  • Not a brick and mortar business
  • Pages without specific calls for action
  • Inactive social media channels with rare updates
  • User experience design is not presented on pages
  • Landing pages with less than 500 words of content
  • Missing communication and contact buttons
  • Lack of compliance in Google Analytics


Suppose a contractor knows that SEO is a long-term investment and a steady contractor marketing strategy. It will increase rank and facilitate a conversion. It will be easier to persevere in efforts. Another essential step in doing SEO with contractor services is the addition of blogs to a website. Most regular contractors do not understand how blogging helps SEO. However, if a website builder can have a blog to spread business information, it can take SEO to the next level. That’s why SEO is so vital to contractors.

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Roger Avila

Roger Avila

Roger is an SEO Manager at JetRank based out of sunny San Diego, CA.

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