Every business in this world exists and flourishes because of revenue, and the construction business is no different. Whether you are a B2B construction company or offer residential or commercial construction services, creating market-proven & active revenue strategies is not just your ultimate goal but also your active need. Powerful sales processes that acquire your new customer base and unfailing marketing channels that help you retain their faith are two of the most reliable tactics in this field.
New customer acquisition is one of the major challenges that a small business/company faces in its growing ages. The construction market does obey the same rules. Like many other industries, it involves both online and offline relationship-building. In most cases, the greater amount of business comes from the chain of satisfied customer referrals. This means looking for new construction clients will ask for maintaining a solid network of clients who have been worked with and delivered from the past. Since we are talking about one of the most demanding and multi-purpose industries, the most crucial part is to keep up with the pace and update your marketing skills at the right times.
In this article, we will look at some of the most promising marketing and advertising strategies that will help your construction business achieve sustainable growth and help its way to the next levels.
1. Join an Industry Association
Like any other business, a construction business builds upon experience, trust, and good relations with the market. The quickest way to get the required exposure and grip with your targeted market is to join an industry association.
Industry associations are hubs of resources and quality connections that can lead your construction business to riches. Also, these associations allow you to reflect on your skills and enhance them according to the market demands.
Once you have acquired the right amount of exposure, skills, and familiarity for the business, you can advertise and market your construction services in and out of your association backed by the support of the members.
2. Grow Your Brand
One of the most practical tried & tested ideas about advertising any business is building the brand. Though it can look a bit expensive initially when your business is in growth stages, it is undoubtedly the most successful marketing idea anyone can suggest to you.
The best thing about branding your construction company is that its results begin to reflect in the revenue and business turnover quickly enough. It all starts as simple as creating an attractive logo and writing a catchy tagline.
You can invest some time and money in it and hire professional marketing experts and copywriters to give your construction business an image that can resonate. Soon, it will begin to attract your targeted customers and will induce confidence and clarity in their choice.
You can also create blogs and create awareness about our best services and information about the recent developments with your business. In a nutshell, building your brand is the most effective marketing tactic you can do for your construction business.
3. Be Niche Specific
Construction business covers a good range of services from remodeling to infrastructure construction and residential to commercial building. Your likely customer needs to know exactly what all comes under your scope of work so that his choice may prove right.
Of course, you would not be delivering everything to everyone, and your domain would be somewhere in between; it is wise to specify a particular niche and deploy all your resources to gain expertise in that niche.
What selecting a niche basically does is that it helps you specialize in a single direction and assists your customer to compare and choose you from the competition. From an advertising point of view, it is easier to create an effective marketing strategy when you have your scope of work well defined. Also, as time goes on, your brand begins to get recognition from your target audience.
4. Update your Social Media Strategy
Many construction companies don’t recognize the value of having a good website and put as little into it as possible. But a website can be a unique marketing technique. Hire a professional who can design your website as per the latest trends in the market and post catchy, engaging, and informative content in the blog section of your construction website. Some good photos from your real project sites accompanied by high-quality videos of your construction sites will be the cherry on the top.
Expand your social media strategy to Facebook, Instagram, Twitter, and other social websites. Interact with other companies, media outlets, and customers using these accounts to increase engagement and cause more people to see your brand. The goal is to reach out to you when they think about a construction project because they already know who you are.
Once you’ve done all this, you can start brainstorming construction advertising ideas and begin an effort to launch construction company advertising for your business to bring in even more traffic to the revamped website and social media accounts.
5. Participate in Charities
When you are in good numbers, it is always recommended to give back to society. Charities not only are a means of doing that but also are instrumental in improving your brand’s image in the community by expanding recognition and associating good things about it.
The best practice is to set a percentage of your profits or extra material and donate them to a trustworthy charitable organization. That’s not it. If your numbers allow, what is more, advisable is your partner with a local charitable name and give on and off-hours of monetary help and community service.
Building free homes, shelters, and rehabilitation projects is the best thing a construction company can do in this regard.
6. Sponsor a Local Team
Look into your closer vicinity; there must be some sports complex, local games championship, school competitions, organization or community groups organizing some recreational activity in which active community members, including young kids and adults, participate.
Your company’s logo shining on the top team participating in that contest will do the wonders you cannot anticipate. The message will be loud and clear. Your business supports healthy activities, promotes good-spirited competitions, and encourages local participation.
Doing its regular practice will put your company’s name in the good books of the community members and make you a proud sponsor over the years.
7. Build/Update Your Website
Your website is your first introduction to your potential customer. How often have you ordered or availed services from a store website that you didn’t like in the first impression? None. Exactly. The same goes for the construction business. As construction projects involve heavy capital and the risk associated with them is immense, they require the highest customer bond and trust levels.
An old-looking, outdated, white/black website simply cannot do this all for your business. The open secret to online success is to make sure your website is user-friendly and looks slick, modern, and professional. It must include interactive elements, a general introduction, major services, educational content, top referrals, top projects, and frequently asked questions to get served what he was looking for.
8. Go Mobile Friendly
The online world has changed drastically in the past three years or so. With the introduction of smart technology, the world has transformed into a smart global village where most online businesses are now being taken care of via mobile phones.
In this time, going mobile-friendly by creating a website or updating an already built-on to a mobile-supporting system is a brilliant move. The idea is very simple yet very effective. You can simply implement it by buying a good-looking, mobile-friendly template that can get you a purposeful and easy-to-update site for anything between $250- $500.
Transform your construction business to smart business and get access to a much larger audience than ever before.
9. Create a Success Story
Having worked with clients in this area, you will have enough to write under the success story section of your website. It teaches your customers the values of confidence, reliability, and trust towards your business.
What all you need to do in this regard is to shortlist the most experienced fellows in your company and interview them with a list of inspiring and lifely questions about the nature of their work, the projects they have been working upon, their personal journeys, and their growth in the company highlighting the company’s values and culture.
Plus, indirectly explaining the facilities and support mechanisms that smoothen the paths for the workers and all the stakeholders associated with the company.
Construction advertisement combines offline and online strategies to build long-lasting customer relationships and convert them into profitable businesses. Your quality construction service is the first offline effort you put into the process that converts into a positive customer experience. Such satisfied customers then refer your business to their near about, and this is where your well-built online presence comes into action. Conclusively, leveraging the tips above, you can not only market your construction business in a much better way but can eventually transform it into a success story.