126% Increase in Calls (From 47 to 106 / Mo.)

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Client Background

Woolley’s Gutter Experts, led by the dedicated Josh Woolley, represents the pinnacle of quality and dedication in the rain gutters installation industry. With a rich history spanning over 21 years, including a period of invaluable experience gained working alongside his father, Josh has not only established a successful business at the young age of 18 but also honorably served for 12 years as an Aviation Boatswain’s Mate in the United States Navy. 

Client Review After Working Together for 3 Months

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Challenges Faced:

Before working with us, our client had been working with a low-budget SEO agency. After four months of no results, they decided to switch to us, JetRank SEO in San Diego. Even though they had a contract for six months of service, they were able to get out of it by talking to upper management.

The previous SEO agency didn’t move their positions one bit. We started our campaign as if it were a brand-new site.

Strategy Overview:

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On-Page Optimization

To enhance Woolley's Gutter Experts' online presence and improve their search engine rankings, a comprehensive on-page optimization strategy was implemented. This involved meticulously refining the website’s content, structure, and HTML elements to make it more appealing to search engines and users alike. Key actions included optimizing meta tags and descriptions for targeted keywords, ensuring a seamless user experience with a mobile-responsive design, and improving site speed. These modifications aimed to not only increase the website’s visibility in search engine results pages (SERPs) but also to engage and retain visitors, turning them into potential customers.

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Local Citations

Recognizing the importance of local visibility for a service-based business like Woolley's Gutter Experts, an extensive campaign to build local citations was executed. This process involved listing the business on various online directories and platforms relevant to their industry and locality, ensuring consistency in their Name, Address, and Phone number (NAP) across all listings. By establishing a strong network of local citations, the strategy aimed to boost the company’s local search engine rankings, increase their online presence, and build trust with both search engines and potential customers, thereby driving local traffic and inquiries.

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Link Building

To further solidify Woolley's Gutter Experts’ authority and visibility online, a targeted backlink building strategy was employed. This involved acquiring high-quality, relevant backlinks from authoritative websites within the home improvement and local business sectors. Through strategic outreach and content creation, the goal was to enhance Woolley's online reputation and search engine rankings by signaling to search engines that other reputable websites endorse or reference Woolley's content. This not only helped in improving their website’s authority but also in driving referral traffic, contributing significantly to their overall online visibility and searchability.

Rain Gutters SEO Case Study

Before working with us, our client had been working with a low-budget SEO agency. After four months of no results, they decided to switch to us. Even though they had a contract for six months of service, they were able to get out of it by talking to upper management.

The previous SEO agency didn’t move their positions one bit. We started our campaign as if it were a brand-new site.

Month 1 of SEO

During the first month, we ran through our typical SEO strategy, which relies on competitor research and heavy on-page optimization. After generating our targeted keyword list, we analyzed the competitors’ websites to see why they’re ranking so well. Since each niche/service is different, competitor analysis is a crucial step in a strong SEO campaign. It’s impossible to have a cookie-cutter SEO campaign since every search query and intent is different.

Running a deep competitor analysis session will not only tell you what the user wants to see when conducting the search but also what Google wants to see in the page’s raw HTML.

Month 1 SEO Results

Keep in mind that when we began this campaign, we were nowhere on the map. No keywords were in the top 100 positions of any search query. After month 1, we were ranking 13 keywords with an average position of 54 (Page 6). Not bad.

Our goal with the campaign was to get our client on Page 1 in 3 months.

Month 2 of SEO

Our goal with the campaign was to get our client on Page 1 in 3 months. We knew this was a bit optimistic but we felt the burden of the previous SEO agency. The fact that the previous agency had not brought results in 4 months meant we had to over-perform in the same amount of time.

During month 2, we focused heavily on off-page optimization. This includes back links from high-authority websites and local directory sites. Off-page also includes social media, so we had to make sure their social profiles were set up correctly.

After month 2, we brought our client to page 4 for multiple keywords. We were really hoping to hit page three, as it would have set us up closer to page one for month 3, which was our goal.

Month 3 of SEO

At this point, the stress was on. We had to get our client to page one no matter what. We began by taking another deep look at our on-page SEO. We had to be sure it was optimized 100% since it’s a huge factor. Of course, there was room for improvement, as there always is, but we knew there was more that had to be done to really get our client on page one this month.

We focused heavily on link prospecting. We had to find high authority websites to link to our client’s site to pass on the authority to our client and let google know that this website is highly recommended by other, niche relevant, websites. After hours of prospecting for potential links we were able to secure a few well placed back links.

After this month was over, we were able to get 3 keywords on page 1! Notice the huge jump in positions for the top keywords in the image below. Each keyword jumped roughly 3 pages.

Month 4 of SEO

The unfortunate truth of SEO is that just because you’re on page 1 doesn’t mean you’ll be getting tons of clients! That’s something not a lot of people understand. But that wasn’t the case for our client. Once we hit page one, our client began getting an average of 10-20 leads per month from our campaign. That’s the beauty of SEO: When it’s done right, it simply works.

At this point, we began a PPC campaign for our client to maximize conversions. We know that running a PPC and SEO campaign can be a strong combination. Think about it. When someone searches for your targeted keyword, they see your website twice, once in the paid results and another in the organic results. That’s serious branding, and from what we’ve seen with our clients, it increases click-through rates and conversions.

At the end of the day, our entire campaign aims to bring our clients more business, and being able to deliver those results really makes it all worth it.

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