20X Increase in Organic Search Traffic From 139 to 2,853 Visitors / Mo.

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Background

In the rapidly evolving digital landscape, effective search engine optimization (SEO) strategies can make all the difference in enhancing online visibility, driving organic traffic, and achieving business growth. In this case study, we delve into the success story of our SEO campaign for laclinicasc.com, a prominent physical therapy clinic. By implementing a holistic approach and leveraging data-driven techniques, our SEO company successfully propelled laclinicasc.com’s online presence to new heights.

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About La Clinica

La Clinica is a Physical Therapy clinic in Chicago. They specialize in working with work, auto, sports and personal injuries. Since 2005 they have helped patients get the best injury care doctors, physical therapy specialists and surgeons.

Marketing & SEO Goals

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Increase Website Traffic

Lack of visibility and low website traffic posed a significant challenge for laclinicasc.com. The primary objective of our SEO campaign was to enhance their online visibility and drive a substantial increase in website traffic. By optimizing the website's structure, content, and overall SEO performance, we aimed to attract a larger audience and generate more organic traffic.

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Develop Brand Recognition

Building brand recognition and establishing laclinicasc.com as a trusted authority in the physical therapy industry were key goals. We recognized the importance of creating a distinct brand identity and positioning that resonated with the target audience.

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Improve Local Exposure

As a local physical therapy clinic, laclinicasc.com aimed to enhance its visibility within the local market. Our campaign incorporated targeted local SEO strategies, including optimizing Google My Business listings, local directory submissions, and geographically relevant keywords. By improving laclinicasc.com's local exposure, we aimed to attract local customers actively seeking physical therapy services in the area.

Objective

The primary objective of our SEO campaign for laclinicasc.com was to empower the clinic’s growth and visibility by achieving specific goals. Our aim was to increase website traffic, develop brand recognition, and improve local exposure. Through tailored strategies and data-driven optimization techniques, we sought to drive a substantial increase in organic traffic, position laclinicasc.com as a trusted authority in the cosmetic industry, and enhance its visibility within the local market. By focusing on these objectives, we aimed to drive sustainable growth, attract qualified leads, and establish laclinicasc.com as a prominent player in the highly competitive digital landscape.

Strategy

To address the objectives of increasing website traffic, developing brand recognition, and improving local exposure for laclinicasc.com, our SEO campaign was built upon a comprehensive and multi-faceted strategy. Through the implementation of these strategies, we sought to drive substantial increases in website traffic, establish laclinicasc.com as a trusted authority in the cosmetic industry, and improve its visibility and reputation within the local market.

Comprehensive Keyword Research

We conducted in-depth keyword research to identify high-potential keywords that aligned with La Clinica's services and target audience. This formed the foundation for optimizing website content, meta tags, and headings to enhance organic visibility and attract qualified traffic.

On-Page Optimization

We conducted an extensive audit of laclinicasc.com, optimizing on-page elements such as meta tags, headers, and content. By ensuring keyword relevance, improving readability, and enhancing overall user experience, we positioned the website for increased organic rankings and improved click-through rates.

Content Strategy and Creation

We implemented a robust content marketing strategy. By creating informative and engaging content, including blog posts, articles, and educational resources, we aimed to position laclinicasc.com as an authoritative resource in the physical therapy industry. This content was optimized for search engines and shared across relevant platforms to drive traffic and foster brand recognition.

Local SEO Optimization

Our campaign focused on local SEO optimization to improve visibility within the target market. We optimized Google My Business profiles, leveraged local directories, and implemented location-specific keywords to enhance La Clinicasc's presence in local search results. This strategy aimed to attract local customers actively seeking cosmetic services and improve local exposure.

Link Building and Outreach

To enhance domain authority and improve search rankings, we implemented a strategic link building campaign. Through a combination of outreach, guest posting, and industry collaborations, we secured high-quality backlinks from authoritative websites, further boosting laclinicasc.com's online visibility.

Translation of Pages to Spanish

As part of our comprehensive SEO strategy for laclinicasc.com, we recognized the importance of catering to a wider audience by implementing the translation of pages to Spanish. By offering a localized version of the website in Spanish, we aimed to improve SEO by targeting Spanish-speaking users, expanding the reach of laclinicasc.com, and enhancing its visibility in Spanish-language search queries.

SEO Results

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Increased Organic Traffic by 20X (2,000%) from 139 to 2,853

Our SEO campaign resulted in a significant surge in organic traffic, with monthly visitors skyrocketing from 139 to an impressive 2,853, reflecting a remarkable growth rate of 2,000%.

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Expanded Keyword Reach from 593 to 4,340

By implementing an optimized keyword strategy, we successfully increased the number of keywords from 593 to an outstanding 4,340. This exponential growth widened laclinicasc.com's reach, allowing them to capture a larger audience and increase their potential customer base.

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Strengthened Backlink Profile by 322%

Through our targeted outreach efforts, laclinicasc.com experienced a substantial increase in backlinks from 81 to 261 a 322% increase. This boost in high-quality backlinks contributed to improved domain authority, search engine rankings, and overall online credibility.

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Increased Ranking Pages from 25 to 98

With a carefully executed SEO strategy, we increased the number of ranking pages from 25 to 98. This expansion in indexed pages enabled laclinicasc.com to dominate search engine results pages (SERPs) for a broader range of relevant keywords, attracting more organic traffic and potential customers.

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